The 20s Are Passe, Here’s To Dressing Classy In The 30s

Though most 30-year-olds feel their youth is past when they turn the corner, they should know better. The thirties are the prime time of life, when life just seems to be starting. It’s full of possibilities and one feels the struggles of the 20s are behind and one has chosen one’s career or life path and needs to only invest passion and faith in it.

Along with other subtle changes, one’s desire to wear a certain kind of fashion style also reveals itself as one enters the ‘30s. The saying goes that age is nothing but a number, however, it does mean a lot when it comes to fashion. So, filling up one’s wardrobe with a different kind of fashion clothing becomes necessary.

From choosing classier and edgier clothing to dresses that flatter your body changes will work best. Even if you think you can carry them off, please try and ditch those shorts and LBDs, that you probably wear to look 20-something. Choosing to wear something younger may actually make you look older, that’s the irony of it.

Similarly, T-shirts with loud messages are not even for the 20s, what to talk of the 30s! Instead, choose formal or semi-formal blouses that spell elegance with a capital E.

The best part about moving into a new age is you can have fun throwing out clothes that no longer make any sense and filling it up with the new and relevant. And remember, at no age should you choose boring over bombshell.

Of course, you can continue to wear jeans, which come with a versatility to suit any age, but mix and match it well. For instance, you could wear it with a sheer top. Replace a sling bag with a classy purse, because the 30s call for smart accessories too, you know.

Palazzos

The thirties are also a time when people have become comfortable with their bodies, a real issue since teenage years for most people. That, combined with a better sense of fashion, makes dressing in the 30s a win-win affair.

But one thing you gotta remember is that now, comfort dressing steals a slight edge over style dressing. Palazzos instead of churidhars and maxis instead of minis define the thirties fashion over the twenties.

You can create a whole new wardrobe for the thirties on Myntra, India’s leading fashion portal.

Beyond clothes, fashion includes a whole lot of other things as well. Make-up for instance. Once in your thirties, choose a lighter lotion for your face and body. They help by keeping age away as well as don’t make you feel the discomfort of wearing a thick anti-age cream that you can put off till the 40s. Oils with vitamin E also help to moisturize a skin that’s slowly losing its natural moisture and helps to remove the puffiness. Fruit peel-based packs also help.

When it comes to hair, avoid taking the free hand you may have done in your twenties and go for less loud hairstyles and hair colours. Talking of hair, how about trying a middle parting? Perhaps, you haven’t tried the look since your schooldays but now it will go a long way towards making you look chic.

 

Source: http://www.artipot.com/articles/2098034/dressing-up-in-the-30s-can-be-a-whole-lot-of-fun.htm

Myntra’s End of Reason sale begins Jan 3

Myntra, India’s leading online fashion portal, is bringing its flagship End of Reason Sale once again starting January 3, 2017. This is the fifth edition of the landmark sale. It lasts up to January 5, 2017.

Just when you think all the festivals and celebrations are over with the year coming to a close, the Myntra sale, coming as it does at the start of a new year, brings a whiff of hope and excitement with it. What’s more, the sale promises to deliver everything your heart desires with its tagline: “Jo chaho milega, jab Myntra ka sale khulega” (meaning whatever you want you can have, when the Myntra sale opens).

Myntra EORS sale

Around 1800 top Indian and international brands with their latest winter collections are part of the sale, which expects about 10 million-plus customers to come online to shop and create a new wardrobe for the New Year. To participate, customers of Myntra can shop through the Myntra mobile app, the Myntra mobile website and the Myntra website on the desktop.

Last year’s sale, the fourth edition of EORS, had helped Myntra log over two million item orders at the conclusion of the first day of a two-day sale. In the run-up to the opening of the sale last year, Rs 700 crore worth of products were added to the EORS wishlist. The wishlist is a special feature associated with the event. Potential customers have to hurry up and fill their wishlist with their favourite styles, so they don’t miss any extra offers.

One can expect up to 80% discount on the largest range of fashion clothing. An extra 5% discount can be availed on every purchase if a customer pays with a Myntra gift card.

Myntra has also introduced gamification during the EORS sale. The game, available on the Myntra app, allows one to play, accumulate points, and win early access to the sale. There are many other innovative activities, like the Mannequin Challenge, which can be used to uncover the prices of products.

By now, most people must have spotted the Myntra ad at least once. The ad features both P V Sindhu and Hrithik Roshan. While the Olympic champion and ace shuttler is seen tackling two players across the net even as she prefers to browse through he Myntra App, the Bollywood star is seen in his branded clothing lien HRX, jogging and giving a shoutout about the sale dates.

The 35-second ad tells shoppers to get ready for the ultimate sale. It encapsulates the secret fashion desires of people, and helps to build excitement. The commercial can be spotted on top TV Channels, while the marketing campaign for the sale is spread across print, radio, digital and social media. On the digital front,, besides the game, Twitter has seen Indian off-spinner R Ashwin doing his bit for the sale.

The TVC has been conceptualized by Happy Creative and directed by Razneesh Ghai. Kartik Iyer, CEO, Happy Creative Services, had this to say: “Working with Myntra on their EORS campaign has always been exciting, with the sale growing by leaps and bounds every season. The aim has been to build excitement around the most awaited fashion sale in the country.”

On the campaign, Gunjan Soni, CMO & Head, International Brands Business, Myntra, said, “EORS has emerged as the most sought-after fashion sale event in the country. Through this campaign, we are reaching out to our existing and new customers, urging them to prepare and make the most of the three-day sale.”

Gunjan Soni added, “The size and reach of our marketing campaign for the upcoming ‘End of Reason Sale’ is unprecedented. We have come up with an array of innovative activities to engage with our customers. We are doing a take on the Mannequin Challenge to reveal prices of products, gamification to drive traffic and a focused regional push on digital.”

Get Into The Free Esprit Of All Things

Esprit, the famous international brand of clothing and accessories, is now available online on Myntra, making it a convenient way to shop for the popular brand.

Esprit is a French word that means vitality and possessing the spirit of life. It was chosen as the name for a new brand of casual fashion when it debuted in San Francisco, USA in the year 1968. It wanted to become the clothing of choice for young people who were free spirited, unconventional, unique and daring. Therefore, the clothes were designed to be casual for maximum comfort yet as stylish as one could imagine – the best of both worlds, you could say.

esprit-2

Since then, the Esprit brand has become a reputed, desirable, quality fashion clothing line for men, women and children. It claims to be inspired by real people with real emotions, justifying its name, which means “spirited”.

The new Esprit collection on Myntra has arrived just in time for winter, with Christmas a few weeks away, followed by the New Year, so is a showcase of the winter festivities trends. It also happens to have retro inspiration, with a hint of the ’90s styles of fashion and sports luxury.

There are as many 405 different styles to be explored and worn. From baggy tops to trendy sweatshirts, from wide trousers to slim skirts, from jackets to Tees, besides shorts, coats, sweaters and blazers – one has plenty to choose from for lovers of casual chic.

It’s not surprising that Esprit has chosen Myntra as its launch platform. Myntra, after all, possesses an edge on the online fashion landscape in India. The partnership between the two players will undoubtedly help forge plans that will aid Esprit’s business strategy for the region. Esprit has in the past demonstrated its multi-channel approach to conducting its retail operations globally.

From Myntra’s point of view, the arrival of Esprit is an exciting addition to the online portal’s already large portfolio, comprising more than 30 leading international fashion brands of clothes and accessories.

The genesis of Esprit can be traced back to San Francisco, where Susie and Doug Tompkins founded the company, to reflect the sunny Californian attitude through its line of clothing.

The foremost three values behind the very first designs were effortless style, authenticity and easy-living. Esprit aspired to be the best casual fashion brand, offering outstanding value for money. Its colours were forever new, its fabrics always of top quality and most important, extremely easy to wear.

Each Esprit clothing spelt effortless, relaxed and comfortable style. The selection of the fabric, its fitting and quality are the foremost priorities at Esprit.

Esprit’s collection ranges from casual sportswear to business clothing for men and women, casual wear for young women, kids’ clothing, sports wear, ski wear, fitness clothing and street wear. Clothes never being complete without accessories, Esprit also has a huge range of accessories like bags, shoes and watches.

Esprit watches are extremely desirable, and range from the Esprit Black Metal Casual Analog Men’s Watch to the Esprit Rouge Black Women’s Watch. Then, there’s the Esprit Black Leather Casual Analog Men’s Watch and the Esprit Black Silicon Analog Men’s Watch. There’s also the Esprit Marin Halo Gold Men’s Watch.

Esprit Home sells products like furniture and carpets, home textiles and bathroom fabrics. Besides kidswear, Esprit also has stylish maternity wear, toys, and nursery furniture. The group also sells cosmetics under the Red Earth brand.

With a presence in more than 40 countries, around 900 retail stores and more than 7,800 wholesale stores, including franchise stores and spaces in department stores, it’s a force to reckon with.

Source: http://www.sooperarticles.com/shopping-articles/fashion-articles/experience-real-esprit-freedom-myntra-1540983.html

Myntra’s Vision Is To Make You Look Good

A company that dedicates all its resources to make at least 50 million people look good by 2020, and becomes one of the most loved brand of the country, does deserve recognition. And in fact, the company got just that recently. At the 7th Annual India Leadership Conclave & Indian Affairs Business Leadership Awards 2016 hosted by the Network 7 Media Group, Myntra was awarded India’s Most Admired & Valuable Power Brand Award 2016.

Myntra

Myntra’s CMO and Head of International Brands, Gunjan Soni accepted the award, along with a delivery agent and emphasized that becoming India’s biggest and most popular fashion and lifestyle destination by helping 50 million Indians ‘Look Good’ by 2020, is Myntra’s vision. She also said that Myntra has a lot of aspirations in this year. It is looking to engage over 20 million users on the Myntra platforms and will continue to work on “top of mind recall” with the consumer in the online fashion category. The company aims to do this by offering the best of Indian and international brands on its platform, besides connecting fashion lovers to influencers, brands and celebrities through the use of technology.

Source: http://blog.myntra.com/getting-50-million-indians-to-look-good-by-2020/