Among the most awaited events on the Indian fashion calendar – Vogue India’s Fashion’s Night Out – for the very first time, went digital in association with Myntra, the leading fashion portal. The dates for the event were 14-16 October, 2016.
The debut was the perfect time for fans of Vogue to buy classic Vogue favourites like Vogue Loves, Vogue Merchandise, Vogue Curates and Vogue Edits.
Vogue has always been about the zeitgeist and this unique e-shopping experience was another step forward for the Vogue community. It was a chance for Myntra’s loyal customers to get their hands on exclusive designs from the best known names in fashion.
Vogue India’s Fashion’s Night Out @Myntra brought more than 90 leading Indian fashion labels in Vogue Loves – including SVA Couture, Tarun Tahiliani, Label by Ritu Kumar, Sabyasachi, Amrapali, Gauri and Nainika, Pankaj & Nidhi, Ashish N Soni, Gaurav Gupta, Rajesh Pratap Singh, Sanjay Garg, Shantanu & Nikhil, Suhani Pittie,. Arti Vijay Gupta, Deepa Gurnani, Dhruv Kapoor, Eina Ahluwalia, Geisha Designs, Ikai by Ragini Ahuja, Ilk by Shikha & Vinita, Hemant & Nandita, Kanika Goyal, Nikasha, Nimish Shah, Not So Serious, Outhouse, Payal Khandwala, PayalPratap, Shivan and Narresh, Sukriti & Akriti and Valliyan.
It was Fashion’s Night Out on Myntra, courtesy Vogue, with top-notch designers creating exclusive Vogue merchandise for the special event. The designers were Tarun Tahiliani and Monisha Jaising, with T-shirts and tote bags, respectively.
Vogue Curates helped customers to try out multiple looks for themselves, while Vogue Edits showcased select pieces from major international fashion brands.