Myntra Gears Up the Launches of New Futuristic Products

Technology has, and continues to play an indispensable role in improving and simplifying our lives. At breakneck speed, we have seen appliances, vehicles, devices and tools evolve from what they were when we were young and had just discovered them, to how we perceive and use them today. Take for example your constant companion – something you are probably holding in your hands right now: your mobile phone; over the years, you witnessed your grandfather’s giant black receiver phones, the sleeker ‘land-line’ receivers with helical cords that inadvertently always found itself intertwined in your fingers as you held the receivers connected to them, the new flanged cordless phones – a novel idea at that time, succeeded by the first cellular phones, and finally, to the device that has come to be so precious to us.

Myntra’s Innovation Labs

In nearly every other sphere of life, we have had technological change as our constant companion. In stark contrast, the clothing and fashion industry has only seen advancements that have in no way been influenced and molded by technology. All up until very recently, this was very true. However, with Indian e-commerce giants Myntra’s latest advents, starting with the establishment of the Innovation Lab to the recent launch of Blink Go! – A wearable smart device – and all the stellar work that they have done, in between.

Myntra’s Innovation Lab has some exceptional inventions and conceptually unique products in store for all fans of fashion and tech. Founded in 2017, Myntra Innovation Labs’ goal is to make technological breakthroughs in the fashion industry. They have already started rolling out some of their products. First and foremost, there is the Talking Mirror app. To reap the benefits of this app, you need to take photos of all the clothes in your wardrobe to feed data to the app. Next, you need to take a mirror selfie – and the app will generate combinations for you based on the data it has already gathered. The app recognizes all clothes, irrespective of whether it was purchased on Myntra or not. The app is also being developed to run on a kiosk, with some slight adjustments, which will be placed in physical Myntra stores like Roadster.

That’s not all, Myntra’s Innovation Labs have been busy with another project – Talking Tees. Sounds interesting, doesn’t it? Well, these tees don’t talk, but they sure do shine. Under ordinary circumstances, Talking Tees will look the same as your regular graphic t-shirts. However, if you view them through a special holographic lens, you can see the elements of the graphic on the tee appear closer, move, and make patterns and designs, and much more. They are truly a sight to behold!

The smartwatch Blink Go! was released during Myntra’s signature EORS sale. Remarkably, this wearable device sold out within 15 hours of its initial release. Blink Go! is loaded with a number of innovative features that do wonders for your health and mind. Apart from these, there are a bunch of other cool gadgets and devices that are currently under the works, and it won’t be a long wait for them to see the light of day.

source: Myntra’s Innovation Labs Are Gearing up Some Exciting New Products

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Myntra Acquires Omnichannel Firm Pretr

Myntra is focusing hard on their omnichannel strategy and while it is becoming the key priority, they have recently acquired a Mumbai based retail platform called Pretr. The primary specialization of the firm lies in their ability to decrease the gap between offline and online retail by offering one of a kind solution for consumers and brand. After the acquisition of the platform, forging partnerships with omnichannel brands has become easier for Myntra. It has also enabled the company to offer wide ranging solutions to retailers to further improve their own offline retail journey.  To be available in both digital platforms and physical brick and mortar stores will become more essential in the coming years. A brand can’t sustain with just one wing any longer and a wider presence has become important.

The customers on the website and Myntra app will now be able to explore of online and offline products of their favourite brands with ease. Several add on services like streamlined delivery process that will enable same day delivery possible, also click and collect facility will be now available. There is also the option of exchanging, returning or adjusting clothes can be now done in the offline stores of the same brand.

Myntra omichannel Roadster store

Pretr also has a unique solution called ‘Endless Aisle that will enable customers who are visiting the offline stores of the brands can have a look the entire catalogue, inclusive of the inventory and stock from the other outlets. You can easily select the items that you like and pick them up later as per your convenience from the retail outlet. You can also ask the items to be delivered at your place of your choosing.

This is one of the most effective acquisition done by Myntra that will help the company tie up with 50 new brands. It has been a strategic selection that will, in the coming years be available in stores. CEO of Myntra, Ananth Narayanan says that he noticed a trend in online sales. As per their data based insights, the online sale is much higher at the places where the company also has an offline store. Hence, the company’s new wing Pretr will help their private label brands deliver a richer shopping experience to all their customers.

The Mumbai based startup, Pretr was founded in 2016 by Bhavik Jhaveri and Ankur Joshi. After realizing that the mélange of offline and online platform of the same brand will reap benefits they started their company. They observed a pattern in the market where offline and online platforms of the same brand were competing against one another, instead of enabling. So, they came up with a solution through which they developed solutions that would allow the digital counterpart of the brand becomes an enabler of the whole business especially the physical retail store. Eventually they added many more functionality and services as their project gained further momentum. With their power of internet technologies, they were able to achieve a lot of success. They also made the best use of predictive algorithm and machine learning to provide unique solutions to retailers and consumers alike.

Source: Myntra’s Latest Partnership With Pretr Set To Maximise Efficiency

Stay Fit in Style with Myntra’s Blink Go

There are ample attractions in Myntra’s End of Reason Sale which make it a highly anticipated event. Unbelievably low prices for premium goods and the option of choosing from a great number of worldwide brands are among the two most obvious reasons. However, there are several other features of this sale that make it noteworthy and ground-breaking. For instance, the End of Reason Sale is being used as a platform by Myntra to launch their new product – the Blink Go.

The Blink Go is a smart watch, a digital wearable device that provides you with myriad information. While this is not the first time a wearable device is being launched in India, it is definitely the most stylish, by a country mile. The technical specifications aside, the Blink Go has a very distinct design that sets it apart from competition. The product is developed by Myntra’s Innovation Lab, and has state of the art technology that makes it a really handy device.

The Blink Go is a smart watch

Some of the standout features of the Blink Go include Activity Tracker, Heart Rate Monitor, a dedicated Sports Mode, and Colour Display. Additionally, the product is Water Resistant and has a very audible and legible notification system that can notify you of your achievements. You can also share your details on social media for your friends to see.

Some of the notable aspects that make the Blink Go an excellent choice for you have been mentioned below:

  • Multi Tracker Support: This feature makes it platform agnostic, and you can connect your Blink Go to compatible devices. This makes it an excellent addition for those who are both fitness and technologically inclined.

 

  • Leaderboards: The Blink Go has in itself a list of pre-loaded achievements and missions involving fitness tasks, and upon their completion, you can gauge your progress with other users of the device with the help of leaderboards, where you can go to check your points.

 

  • Live Achievement Sharing: This allows you to share your statistics with your friends and engage in healthy competition with each other.

 

  • Sleep and Other Tools: A lot of millennials encounter problems with their sleep. This is due to demanding working hours, an insubordinate time spent in travelling to and fro, lifestyle choices like gymnasiums, unhealthy eating habits, and most importantly, lack of proper planning. However, you can plan your sleep patterns efficiently with the Blink Go. One of the best features of this device is the sleep planner, which helps you set alarms and reminders for waking up and going to bed, respectively. By monitoring your heart rate, which is measurable through the device, and metabolism, you can effectively calculate how much rest your body needs, and set your Blink Go to remind you about your requisite sleep cycle.

The Blink Go will be available during Myntra’s End of Reason Sale at an introductory price of Rs. 4199, and available in several eye-catching designs. Without any further ado, book your Blink Go wearable device right now and make the most of Myntra’s EORS.

Catch up with the latest in the world of fashion in the Myntra Blog.

Source: http://awebcity.com/myntra-ventures-into-electronics-with-smart-watch-blink-go/

Ditch The Queue! Roadster Go Is The New Way Of Shopping

Everybody loves shopping; it is almost therapeutic and something that makes you feel good instantly. However, like every awesome thing shopping too has its own down sides– like the long queues at the cash counters for example. What can be more tedious than that, right? But what if we told you that now you can ditch those boring queues, making your shopping a fast track process? Well, in this technologically advanced age that we live in everything is possible. And when there are tech based fashion platforms like Myntra, all your problems gets solved easily.

Recently launched, Roadster Life Co.’s store is taking shopping to a whole new level. Taking forward their omnichannel strategy, the retail store has everything that will be available online. So, welcome to the speed shopping experience at the brand new Roadster store at Mantri Mall, Malleshwaram in Bangaluru. Equipped with the latest technology, the store is a ground breaking move in Indian retail industry.

New Era Of Speed Shopping

With the touch of a finger, get assistance to your every possible question or problem. There are RFID enabled digital screens at various points of the store. You can discuss the product feature including the images, washes, fabrics, suitability to body type, color match and availability of sizes and more. Apart from that now you can forget about waiting long in the queues killing all the joy of shopping. The checkout counter at eth Roadster Go store is the best part. You can literally finish the checkout and billing in less than 30 secs here. All you have to do is just place the product that you just bought and place it on the RFID tray that will capture the product details and display the bill on the screen instantly. You can pay by using your debit or credit card upon confirmation. Forget about scanning individual products or removing security tags from garments.

The best part is that you can buy the products that you see online on the Myntra app or website at real time at the offline store. This is the second retail outlet of Roadster Life Co. with the first located at Indiranagar in Bangaluru. Following the footsteps of the first store, the new store is all rife with exciting tech innovations like touch controlled video wall, the unique purchasing mechanism called ‘Scan and Go’ and ‘Highway 360’. It will take you on a virtual journey.

The incredibly delightful and extremely useful innovations, Roadster stores will revolutionize the way the shopping is done. It is the only brand that is keeping pace with the new-age techs and ways starting from Myntra’s omnichannel strategy to adapting sustainable fashion among all other private labels in the company.

So, what are you waiting for, go experience the technologically advanced way of shopping at the brand new Roadster store. And like we mentioned before that all good things have a down side, you can now enjoy the flawless experience of speed shopping with Roadster. Go be a part of the new age shopping!

Source: http://www.sooperarticles.com/shopping-articles/fashion-articles/roadster-introduces-new-way-shopping-1664218.html

Myntra Introduces Hi-Tech Fashion Through Rapid

Fashion trends have been evolving faster than technology itself. And in this age of technological revolution, Myntra has decided to integrate AI into the world of fashion. Gone are the days when you waited longingly for the latest trends. Fashion trends were dependent on seasonal cycle until the recent past and to flaunt a new style we had to wait from six months to a year. But today with the help of brilliant technological innovations like machine learning we are able to switch our upgrade our styles in mere 45 days.

That is what Myntra’s Rapid Project is all about – fashion meets hi-tech engineering. It is a process through which the delivery of the latest fashion trends that used to take 140 days have been significantly reduced to just 45 days. So, what exactly is Rapid?

The project began about three years ago and the company actually aimed to accomplish a revolutionary goal of delivering fast fashion. The initial idea was to speed up the manufacturing process and meet consumer demands as fast as possible. All this had to be done keeping in mind the high quality, latest fashion and cost effectiveness as well. After rigorous research and study by a team of engineers at Myntra, the company finally came up with the idea of integrating Artificial Intelligence with fashion. The use of AI and sophisticated graphical processing units (GPUs) we brought together with the company’s in-house engineering. Thus Rapid was born which is currently been supported by brands such as Moda Rapido and Here and Now.

Myntra’s Rapid Project

So, if you happen to be wearing a garments from one of these brands, it is quite possible that they are made by Myntra’s AI platform. Ambarish Kenghe, the Chief Product Officer Myntra in an interview with Mint said that the core idea of Rapid is to bring forward fast fashion in an intelligent manner, given the technological lineage of the company. He told the paper that in the beginning phase of the project there was more of design-input than machine learning. However, over a period of time the machine influence have increased and it requires lesser and lesser supervision.

Now many may ask why Rapid has been successful, after all fashion has always been something that requires human attention and passion. But what they don’t realize is that this piece of tech is more human than any other similar innovations in the industry. It has a colossal data at its disposal that allows it to gauge at what exactly the consumers are looking for. In fact in time the AI will be able to predict the future fashion trends and deliver new styles to people that they didn’t know that they wanted. Besides, it is coupled with Myntra’s line of successful suppliers and manufacturers that offer key elements which is required to build a popular brand. And that is how Myntra is taking the next step towards the future of fashion technology. Come be a part of the joyride, you’ll love it for sure!

Source: http://www.articlesdunia.com/shopping/fashion/myntra-is-changing-the-face-of-technological-innovation-in-fashion

No More Billing Queues At Roadster’s New Outlet

On March 17th 2017, Myntra opened its first offline retail store for its outdoor lifestyle brand Roadster, one of its bestsellers. The opening of this store lines up with Myntra’s ambition of employing technology to make fashion and lifestyle more accessible to the Indian mass.

The new Roadster store is opening at 100 Feet Road in Indiranagar, one of the very posh residential and commercial locality of Bengaluru. With a store size of 4000 square feet, this luxuriously huge store has been designed to engage customers with its appearance, ambience and use of technology.

Roadster

Inside the store is a video wall, with complete control to shopper by virtue of a touch interface, which will display every nooks and crannies of all Roadster products as well as provide a snippet of the latest fashion trends across the globe. To make things more interesting for the customer, a ‘Scan & Go’ purchase mechanism will be in place which will allow customers to add their purchase choices from the Roadster lineup into the Myntra shopping cart, removing the need for shopping bags, checkout counters and long billing queues, making it an even more comfortable experience for the customer.

To take the technology boom employed at Roadster one step further, a ’Highway 360’ feature, powered by virtual reality, will allow a person to visit idyllic locations and have incredible experiences, all through a virtual road trip. If this wasn’t enough, the customers will also get to pick tokens from a display that are to be placed on the touch-surface which will reveal real life destinations and clothing options appropriate for said location. All of this technology is done through the power of Artificial Intelligence, designed to empower and enrich the customer experience.

Myntra and Roadster’s alliance has paved the way for Myntra to develop an omni-channel presence, a feat not yet achieved by e-commerce sites in India of this scale. Roadster’s sale on Myntra constitutes of a little more than 8% of the overall revenue of Myntra, and such a partnership will help push Myntra’s dream of technology integration to the customer buying experience.

Ananth Narayan, CEO of Myntra & Jabong, spoke at the occasion of the store’s soft opening. He said that the store’s opening was the first step in Myntra’s plan to expand in the offline market and a brand like Roadster, with a growth rate of 80% YoY, will make for a very beneficial partnership for Roadster to boost its products and Myntra to become more omnipresent in the Indian retail market. He added that the store would be a transformative experience for customers through the technology that they will get to experience and bring in a new era of the shopping experience overall.

Adding to that, Manohar Kamath, Head of Myntra’s Fashion Brands, said that the store will be an addition to the portfolio of what Myntra has to and can offer to customers and the store’s design will prove to be a game changer for the future of retail.

 

Top Bosses Of Myntra Decode A Dynamic Workplace

If you’ve ever wondered what it’s like to work at one of the trendiest workplaces in the country, here are the top bosses at Myntra giving you a peek into daily life at the leading online fashion portal.

In Myntra CEO Ananth Narayanan’s words, “More than the physical workspace, it is Myntra’s culture and values that are exciting. Our mission at Myntra is to use technology to democratise fashion and lifestyle for all in India and even globally. What does it mean? It means using technology and enabling technology to disrupt the fashion and lifestyle space, as well as fashion and value change in the country.”

Ajit Narayanan

“We work through the entire gamut: from buying to making to selling to servicing. Then, we have a very invigorating culture. We aim high and try doing impossible things. And the best ideas win, no matter where they come from,” added Ananth.

Abhinav Trivedi, VP, Engineering, says, “At Myntra, we constantly strive to give a beautiful, swift and secure experience to each customer.”

Ambarish Kenghe, Senior Vice President and Head, Product, says, “Myntra is a tech company to the core. When we do a sale, we are able to scale 2500 times on a normal day, compared to 5-10 times anywhere in the world.”

Ajit Narayanan, Chief Technology Officer, says, “Our aim is to serve 50 million customers that’s not possible without technology being at the core of the journey.”

Sharath Bulusu, Vice President, Product Management, has this to say, “Get prepared to adapt to one of the most exciting markets in the world.”