Sachin Tendulkar, the most inspiring Indian cricket icon, is putting his spare time during retirement to indulge in his creative side. He has launched his own menswear brand by the name True Blue, on the leading fashion and lifestyle portal.
The brand was initially launched offline in May this year, in a business deal between Sachin Tendulkar and Arvind Fashion Brands.
In Sachin Tendulkar’s own words, “It is exciting to note that True Blue will be available online on Myntra to many customers across the country. It will continue its pursuit to emerge as an iconic brand from India.”
Sachin also revealed his fashion instincts when he said, “True Blue embodies my identity and corresponds to the way I look at fashion. I believe in fashion that endows personal comfort, reflecting an individual’s style and not just as a form of demonstration.”
When you look at the True Blue range, it’s obvious that it’s a reinterpretation of traditional Indian motifs and apparel, with a touch of the modern. The range is minimal, consisting of light summer suits to shirts, T-shirts, chinos, waistcoats and other basics. Clearly, one can look stylish every day wearing True Blue.
The man known for his shots beyond the boundary has surely found the perfect new playground in Myntra.