10 Seconds To Love: Roadster

Roadster launched a new kickass campaign with a 10-second video on the occasion of Valentine’s Day and it blew some minds away! Let’s say it wasn’t subtle but it subtly described the occasion and all that goes behind and undercover during the time of celebrating love. It was sweet and sexy, killing two birds with a single arrow.

The best part? If you ask me it the way the video clip that was released kept it crisp and sweet- just as the brand Roadster is. The campaign captures exactly this with precision and style. Roadster is one Indian brand that has become synonymous with travel and adventure, motivating young people to embrace the road. This launch is a step to further this. There is something about simplicity, comfort and hardiness in clothing that arouses in us, the need to set out to experience the world. This is what the apparel, footwear and accessories by Roadster for men and women makes one feel, inspired.

The original adventure is not time you climbed a mountain, swam across a river or skydived, but the deep-seated emotions you felt, the people you were with and fears that you conquered. All these little things make our lives larger. And Roadster, being a traveler’s brand has everything you need to feel comfortable and quirky at the same time. With a range of shirts, sweaters, jeans, jackets, footwear and accessories, there is something for each one of your adventures, even if it is love this season. In any case, love is the only original adventure.

Roadster happy Valentines day

The campaign just outlines the spirit of the brand and its s4ense of humor. It shows the democratic and liberated feel at Myntra, that all its in-house brands portray. It a little bit of laugh and fun, but at the same time under covering the deep-running emotions and thoughts that go into something.
That’s the beauty of all brands for the young, especially when it’s a travel inspired brand.

Valentine’s Day is not just about hearts and flowers for us all, except for Archies. And about spending more time together, getting into our comfort zones, along with living an adventure. After all Life, itself, is the greatest adventure of all. And there couldn’t be a tribute better than this one to a day that celebrated love and togetherness. So it isn’t a bad idea to plan a trip with your better halves and go on a romantic adventure with them to create ever-lasting meaningful memories. And if you’re worried about any kind of gear, head onto the Myntra app on your phone and all your road related needs will be taken care of by Myntra. Not only will you find rad looking, durable and comfortable apparel, shoes and accessories from Roadster, but you will find everything else you can think of, delivered right to your doorstep. Make sure you head out soon and make every moment of your life count.

Source: Valentine’s Day: Roadster Style



No More Billing Queues At Roadster’s New Outlet

On March 17th 2017, Myntra opened its first offline retail store for its outdoor lifestyle brand Roadster, one of its bestsellers. The opening of this store lines up with Myntra’s ambition of employing technology to make fashion and lifestyle more accessible to the Indian mass.

The new Roadster store is opening at 100 Feet Road in Indiranagar, one of the very posh residential and commercial locality of Bengaluru. With a store size of 4000 square feet, this luxuriously huge store has been designed to engage customers with its appearance, ambience and use of technology.


Inside the store is a video wall, with complete control to shopper by virtue of a touch interface, which will display every nooks and crannies of all Roadster products as well as provide a snippet of the latest fashion trends across the globe. To make things more interesting for the customer, a ‘Scan & Go’ purchase mechanism will be in place which will allow customers to add their purchase choices from the Roadster lineup into the Myntra shopping cart, removing the need for shopping bags, checkout counters and long billing queues, making it an even more comfortable experience for the customer.

To take the technology boom employed at Roadster one step further, a ’Highway 360’ feature, powered by virtual reality, will allow a person to visit idyllic locations and have incredible experiences, all through a virtual road trip. If this wasn’t enough, the customers will also get to pick tokens from a display that are to be placed on the touch-surface which will reveal real life destinations and clothing options appropriate for said location. All of this technology is done through the power of Artificial Intelligence, designed to empower and enrich the customer experience.

Myntra and Roadster’s alliance has paved the way for Myntra to develop an omni-channel presence, a feat not yet achieved by e-commerce sites in India of this scale. Roadster’s sale on Myntra constitutes of a little more than 8% of the overall revenue of Myntra, and such a partnership will help push Myntra’s dream of technology integration to the customer buying experience.

Ananth Narayan, CEO of Myntra & Jabong, spoke at the occasion of the store’s soft opening. He said that the store’s opening was the first step in Myntra’s plan to expand in the offline market and a brand like Roadster, with a growth rate of 80% YoY, will make for a very beneficial partnership for Roadster to boost its products and Myntra to become more omnipresent in the Indian retail market. He added that the store would be a transformative experience for customers through the technology that they will get to experience and bring in a new era of the shopping experience overall.

Adding to that, Manohar Kamath, Head of Myntra’s Fashion Brands, said that the store will be an addition to the portfolio of what Myntra has to and can offer to customers and the store’s design will prove to be a game changer for the future of retail.