Myntra Introduces Hi-Tech Fashion Through Rapid

Fashion trends have been evolving faster than technology itself. And in this age of technological revolution, Myntra has decided to integrate AI into the world of fashion. Gone are the days when you waited longingly for the latest trends. Fashion trends were dependent on seasonal cycle until the recent past and to flaunt a new style we had to wait from six months to a year. But today with the help of brilliant technological innovations like machine learning we are able to switch our upgrade our styles in mere 45 days.

That is what Myntra’s Rapid Project is all about – fashion meets hi-tech engineering. It is a process through which the delivery of the latest fashion trends that used to take 140 days have been significantly reduced to just 45 days. So, what exactly is Rapid?

The project began about three years ago and the company actually aimed to accomplish a revolutionary goal of delivering fast fashion. The initial idea was to speed up the manufacturing process and meet consumer demands as fast as possible. All this had to be done keeping in mind the high quality, latest fashion and cost effectiveness as well. After rigorous research and study by a team of engineers at Myntra, the company finally came up with the idea of integrating Artificial Intelligence with fashion. The use of AI and sophisticated graphical processing units (GPUs) we brought together with the company’s in-house engineering. Thus Rapid was born which is currently been supported by brands such as Moda Rapido and Here and Now.

Myntra’s Rapid Project

So, if you happen to be wearing a garments from one of these brands, it is quite possible that they are made by Myntra’s AI platform. Ambarish Kenghe, the Chief Product Officer Myntra in an interview with Mint said that the core idea of Rapid is to bring forward fast fashion in an intelligent manner, given the technological lineage of the company. He told the paper that in the beginning phase of the project there was more of design-input than machine learning. However, over a period of time the machine influence have increased and it requires lesser and lesser supervision.

Now many may ask why Rapid has been successful, after all fashion has always been something that requires human attention and passion. But what they don’t realize is that this piece of tech is more human than any other similar innovations in the industry. It has a colossal data at its disposal that allows it to gauge at what exactly the consumers are looking for. In fact in time the AI will be able to predict the future fashion trends and deliver new styles to people that they didn’t know that they wanted. Besides, it is coupled with Myntra’s line of successful suppliers and manufacturers that offer key elements which is required to build a popular brand. And that is how Myntra is taking the next step towards the future of fashion technology. Come be a part of the joyride, you’ll love it for sure!



10 Seconds To Love: Roadster

Roadster launched a new kickass campaign with a 10-second video on the occasion of Valentine’s Day and it blew some minds away! Let’s say it wasn’t subtle but it subtly described the occasion and all that goes behind and undercover during the time of celebrating love. It was sweet and sexy, killing two birds with a single arrow.

The best part? If you ask me it the way the video clip that was released kept it crisp and sweet- just as the brand Roadster is. The campaign captures exactly this with precision and style. Roadster is one Indian brand that has become synonymous with travel and adventure, motivating young people to embrace the road. This launch is a step to further this. There is something about simplicity, comfort and hardiness in clothing that arouses in us, the need to set out to experience the world. This is what the apparel, footwear and accessories by Roadster for men and women makes one feel, inspired.

The original adventure is not time you climbed a mountain, swam across a river or skydived, but the deep-seated emotions you felt, the people you were with and fears that you conquered. All these little things make our lives larger. And Roadster, being a traveler’s brand has everything you need to feel comfortable and quirky at the same time. With a range of shirts, sweaters, jeans, jackets, footwear and accessories, there is something for each one of your adventures, even if it is love this season. In any case, love is the only original adventure.

Roadster happy Valentines day

The campaign just outlines the spirit of the brand and its s4ense of humor. It shows the democratic and liberated feel at Myntra, that all its in-house brands portray. It a little bit of laugh and fun, but at the same time under covering the deep-running emotions and thoughts that go into something.
That’s the beauty of all brands for the young, especially when it’s a travel inspired brand.

Valentine’s Day is not just about hearts and flowers for us all, except for Archies. And about spending more time together, getting into our comfort zones, along with living an adventure. After all Life, itself, is the greatest adventure of all. And there couldn’t be a tribute better than this one to a day that celebrated love and togetherness. So it isn’t a bad idea to plan a trip with your better halves and go on a romantic adventure with them to create ever-lasting meaningful memories. And if you’re worried about any kind of gear, head onto the Myntra app on your phone and all your road related needs will be taken care of by Myntra. Not only will you find rad looking, durable and comfortable apparel, shoes and accessories from Roadster, but you will find everything else you can think of, delivered right to your doorstep. Make sure you head out soon and make every moment of your life count.

Source: Valentine’s Day: Roadster Style


On The 69th Republic Day Myntra Pays Homage To The Fashion Republic That India Is

Fashion as we know now has evolved so much since the time when it used to be limited just to the royalty and the aristocrats. Not any more, today fashion is for one and all. No one is exempted from it and everyone can have the joy of dressing up and keep up to the trends. And what has made it possible are the online shopping sites.

There used to be a time when Fashion Weeks were exclusive shows that was reserved for the royalty or the elite class, while commoners weren’t allowed to attend it.  To flaunt their latest sartorial trends, people had to wait for a period of six months to a year. However, that was way back when fashion was a sign of luxury but it is not like that anymore. Fashion as we know it today is accessible to everyone and also the gratification wasn’t immediate for the fashionistas.

Today the entire fashion landscape has changed. The way people perceive fashion has gone through a sea of change and that is all attributed to the digitization and the idea that looking and feeling good about yourself is not reserved to only a chosen few. To market leaders like Myntra who managed to champion digital and technological advancement into the world online shopping sites in India is not just solving logistical problems but also bringing high fashion to every nook and cranny of the country.  Through fashion equitability they are bringing down walls all walls of exclusivity and fashion elitism.

69th Republic Day Myntra

And the best part about all of this is that the number of options and access has tremendously increased for everyone. You have the ability to browse through hundreds of high fashion brands and discover new trends and shop for whatever you want. This new trend is called fast fashion. Myntra’s AI-led brands like Moda Rapido and Here & Now are taking the trend of fast fashion to another level. They manage to ensure that the consumers remain updated with all the global fashion trends within a matter of days. They offer freedom and effortlessly mold your dressing style with your personality and choice of fashion.

Nowadays, it is possible for someone sitting in a metro city or at a small town with limited access to physical branded stores to have access to global fashion scene. Be it Mumbai or Patna or New Delhi or Aizwal you can be equally fashionable. You will have the same access to not just the top brands from across the world but also exclusive brands that are each sitting side by side on Myntra app. Now that is what we call freedom of shopping.

So, on the 69th Republic day as the nation celebrate freedom and salutes to the democratic republic that India is, we celebrate democratization of fashion. Here is to the lively and vibrant spirit of our country and to the sense of fashion that is no longer limited to one but all. We wish you a very Happy Republic Day!



Story Of Shristi In Myntra Unforgettables

Featuring their most consistent and loyal shoppers, Myntra has recently launched a digital campaign paying homage the love and commitment of these customers. The second lap of “Myntra Unforgettables” video features Shristi from Patna who reveals how online shopping site Myntra has changed her life.

More than 50% of customers of Myntra live in the Tier II and III cities and towns and among them is Shristi who was identified by the company using data driven insights. In the 2 minute promotional video you will see Shristi narrating her story. We get to see how she transformed from once being a shy and conservative person who perceived fashion as just another way to look good for the world. However, after an obstacle in her personal and professional life she changed her outlook towards her life and focused more on feeling good from within. She realized that in the end all that matters is how you perceive the world. Although her story is about the brand it is an inspiring one and more than just about shopping, style and brands.

The video that is called “Myntra Unforgettables with Shristi” is all about the girl from Patna narrating her experience with Myntra.

At the beginning of the video you will see the hustle and bustle of the city and the reflection of Shristi on a mirror applying kajal on to her eyes while reminiscing the earlier days when such embellishments were of no importance to her. Initially she considered fashion to be more of a demonstration for other people and not an essential thing to follow each day. Then her aunt enters the picture who points to a picture telling us how on Shristi’s farewell day at school she chose to dress up in her regular uniform while her friends were busy dressing up exquisitely for the event. Most part of her life while growing up she was never bothered about fashion. She wouldn’t even mind wearing Hawaii chappals with her saree and attend weddings. However, after she hit a setback in her personal life that bogged her down, she decided to change her outlook towards life. She realized the value of self-love and began her journey to become a more confident person and embraced fashion through online shopping with Myntra. 

Myntra Unforgettables

While she is narrating her story, we see her getting ready for a morning jog down the streets of Danapur in Patna where it is a challenge to have access to brands. All this changes once Shristi and her family discovers shopping through Myntra. Over the years the whole family has vested their trust on the online shopping website. We hear her mother say that now it isn’t surprising to find a new Myntra package at their door step almost every day.
In the final scene we see everyone in the household getting ready for an event and Shristi dazzling in a Kanjivaram saree. She excitedly says that her life has changed a lot and now she loves to dress up for the little things in life and all thanks to Myntra. She is then shown joining her family and they all head together for Ganga Aarti.

Source : Shristi’s Life Takes A Turn Around With Myntra Online Shopping- Myntra Unforgettables


Easy Returns and Instant Refunds, Not Just For Metro-Cities

Have you ever had to return something you bought because it didn’t fit, or you just didn’t like it as much as you had while buying it? We have all been there. If you have too, you probably know that feeling of embarrassment and awkwardness very well. But with Myntra’s customer-centric services you can say good bye to those feelings.

Myntra has pledged to make returning products smoother than it ever was. Myntra believes that its customers should only keep products they are completely satisfied and happy with, thus, introducing the unique Easy Return and Instant Refund policy. Now you can return any order or part of an order with “No Questions Asked” whatsoever.

Myntra has developed to become the online shopping and fashion destination. It’s the one name that reverberates in your mind when you think of buying anything, especially apparel and accessories online. The flow of thought doesn’t just flow in one direction. It happens the other way round as well. Myntra has excelled in providing a trustworthy and rewarding service to all its customers keeping their wants, likes and needs in mind. This has ensured a seamless and convenient shopping experience for each customer. So the flow turns the other way with lots of people trying online shopping for the first time to high recommendations and a personal connect with Myntra.

Now Myntra has always maintained the position to be working hard and fast towards making this experience of online shopping b4etter and better every day. And the hard work shows every day with their constant innovation and creativity in bringing world class services to its customers. To continue this trajectory, Myntra has now turned its focus away from the metro cities towards other parts of the country. Myntra divulged into researching the online shopping pattern and potential in tier 1 and tier 2 cities across the country and has found that these are the location where the next big thing in the online shopping industry will come from. With so many internet users in these smaller cities across India, the potential to adhere to online shopping which is much more convenient and hassle-free should come naturally. But it doesn’t.

Easy Returns and Instant Refunds

There is a reservation among these cities of whether they would get genuine and good quality products shipped to them and whether these products would be like they thought they would be while looking at their pictures. Myntra has thought of a way out of this. Myntra has time and again sho3wn us that it understands its customers completely and to make sure its tier 1 and tier two customers feel  secure and confident while choosing their favorites clothes and accessories on the Myntra app and website, it has launched new features that ensure just this. The instant Refund and Easy return features, which will ensure instant refunds against products that a customer might be unhappy or not completely satisfied with and easy returns- which makes sure that if a customer decides to return the product in their order or a part of their order, they can do so without any hassle or embarrassment, with no questions asked, whatsoever.
Shopping couldn’t get better than this!


Myntra Celebrated Children’s Day With New Toy Launch

Toys can really be a very important step towards teaching children about important lessons in life and good parenting always demands good toy choices that you make for your kids earlier in their lives. Not only that, but toys have the most lasting impressions and memories in the mind of a child and whatever they represent and however much fun they will be is going to be remembered by children for a very long time. Can you recall some of the toys from your own childhood this children’s day?

It might seem to be a very small thing to consider while raising a child- to take time and to think in depth about what kind of toys you would want your child/ children to play with. I mean obviously when your child grows enough to be able to choose his/her toys by themselves, they should be given a free hand in choosing whatever they are most interested in. But take the liberty of putting down any toys that are violent or demeaning in any way. I repeat, in any way. After all you owe it to your kids to at least give them a chance to rise about the monstrosities and the vicious cycle of sexism and a discriminatory patriarchal society. And a society which thinks any form of violence and war is justified in any way. A society that thinks killing a person as punishment for a grievous crime is the only way to go about eradicating that crime, never works, does it?

Myntra Made Children’s Day Special

Coming back to the happy-go-lucky world of toys and all things pretty and fluffy in this world, toys should are not just playful bright colored things that your child decided to amuse his/her time with to not feel bored. Toys could be teachers of all kinds of lessons- from simple and complex concepts that are useful at school to the deep lessons of life. Toys can go all the way.

So if your child makes a mistake or doesn’t understand what you are trying to tell them, get them the perfect toy to help them understand. You might end up seeing results immediately or over a period of time. But nevertheless, you will see them, provided you are creative enough to think your choice for them through. After all you are responsible for shaping the kind of person your child is going to grow up to be. So what do you do if the best time to gift them with that lesson filled toy is ‘right now”? You download the Myntra App if you don’t already have it for all your fashion needs and search for any kind or brand of toy you are looking for. Remember the one thing to keep in mind while buying toys other than obviously the question of what to buy is to think of the quality and durability of the toy. After all the best toys are always the ones that have been passed along generation and still do the trick perfectly. Not to mention hit the right memory cords.

Myntra launched a vast collection of fun top-notch toys from brands like Simba, Funskool, Hotwheels, Barbie and Lego.  Not just this, Myntra also uncovered fashion and other kid’s lifestyle products at massive discounts, to adhere to the little masses.

Source:  Myntra Made Children’s Day Special


Myntra Associates With Indian Weavers For NAVIBHU

New brand alert on Myntra! Yes, an exquisite brand NAVIBHU has been launched on Myntra. This is a brand with a difference and many stories. Who upholds the brand you ask? The indigenous handloom and traditional weavers from across India. They produce their breathtaking creations for Myntra and Myntra brings it directly to you at your doorstep. So Myntra has found us a way to directly source our traditional saree and dupatta needs from the creators and artisans behind these, giving them most of the share of the profit that is to be made by excluding any middlemen, while at the same time ensuring quality for us. Talk about what technology and some good intentions can do!

Myntra has always been committed to the quality and genuineness of the products you receive so much so that it has sourced all of the NAVIBHU products directly from weavers across the country. This ensures quality and affordability of these products and is proving to be a revival of the lives of the talented artisans associated with Myntra. Myntra is greatly invested in reviving the rich culture and heritage of Indian handlooms. Not only is NAVIBHU bringing growth and prosperity to the lives of these weavers and craftsmen, but Myntra along with the Government of Indian is sponsoring their education at IGNOU & NIOS. Something to make sure that these small industries don’t die out within their new generations.

Smriti Irani launches Myntra handloom brand

The brand has been launched in association with the Ministry of Textiles to support weavers and promote India’s traditional handloom industry. All Navibhu products are sourced directly from weavers across the country. This ensures quality and affordability of these products and is proving to be a revival of the lives of the talented artisans associated with Myntra. Not only does Myntra aim to bring growth and prosperity to the lives of all these weavers and craftsmen through Navibhu, it is, along with the Government of India, also sponsoring the education of handloom weavers and their children at IGNOU & NIOS. Something to make sure that these small industries don’t die out within their new generations.

The launch was part of Myntra’s annual summit, Tech Threads, where the Minister for Textiles, Smriti Irani unveiled NAVIBHU, wishing the brand great success. She also underlined the growth in sales of Indian handloom brands on e-commerce brands like Myntra.

Coming to the role of technology Myntra is offering this initiative, Myntra CEO, Ananth Narayan, while receiving the good wishes and expressing Myntra’s gratitude and pride to be able to be a part of this initiative by the Government of India, talked about how Myntra is spending technology to achieve this growth and showcased two new technological innovations by Myntra- Rapid as a Service and Myntra Mirror. While Rapid as a Service is going to use Artificial Intelligence (AI) to design new brands, like Myntra is already doing with Moda Rapido and Here&Now, Myntra Mirror is going to use AI to improve the brand-customer interface.

You should definitely check out the collection on the Myntra App and website. These pieces are worth becoming your family heirlooms and therefore spending on these would be an investment which you won’t regret. The launch was facilitated by a star studded fashion show. This indeed is a big milestone in reviving the small cottage industries in India and help people in these jobs thrive.



Fashionotsav: The Myntra Pre-Diwali Sale

Brace yourself guys, because you know something great is on its way. Diwali is on its way and so are all the discounts and sales. You will find news and announcement of sales and special discounts for Diwali across various platforms, but you already know where the biggest fashion Diwali sale is going to be this Diwali. At Myntra.

Myntra released an adorable ad film starring Ayushman Khurana and Aditi Rao Hydari for releasing its pre-Diwali and Diwali massive sales. Earlier Myntra ran the super sale of the year with Flipkart and Jabong, the Big Billion Days sale, where Myntra selected the trendiest of its fashion and lifestyle products and offered you a 50%-80% sale on this catalogue. The brand line up was unbelievable with brands like Roadster, HRX, All About You, Mast & Harbor, Moda Rapido, Dressberry, Anouk, Forever21 and Marks & Spencer among others. Myntra doesn’t shy away from showering its customers with deals and freebies even on its social networking platforms, select bank credit/debit cards and Myntra in-app shopping groups. Our favorite pick was the price guessing game of outfits in return for free shopping vouchers. One is bound to feel compelled to take advantage.


This time around, the pre-0Diwali sale has been called the “Fashionotsav”, which is an interesting desi spin on the word ‘fashion’. Well, Myntra has never let an opportunity to get creative go out of its hands. This is the sale that thousands are looking forward to and counting down to, as it starts on the 7th of October and end on the 9th of October. This makes it the most sought after pre-Diwali sale as it is just days before Diwali, when you are gearing up for the upcoming festivities and shopping your hearts out for all the auspicious ceremonies that fall on and around Diwali. Not to forget all the Diwali gifts and return gifts and presents on has to keep in mind while going on the pre-Diwali shopping trips.
Myntra has decided to come to your rescue once again. The Fashionotsav Sale from Myntra offers you a discount of at least 50%, going up to 80% off! Isn’t it just crazy? Not just this, there is a flat 80% off of certain brands, and a buy 1 get 3 free on others. Talk about a real Diwali blast? And what will be up for grabs are the biggest fashion brands on Myntra which is home to more than 150 fashion brands today, growing by the minute.

Exciting right? But you still haven’t heard about the most interesting and mind-blowing feature of this pre-Diwali sale, the Style Spinner! Yes. There is a spinner launched on the Myntra website and rolls out looks for you which you can directly shop from. Head over to Myntra make your Diwali shopping dreams come true and subscribe to “Freshly Mynted”, the official Myntra blog for more news on this and other updates.



Ananth’s New Inclusive India by 2022

Myntra yet again proves that it is a fashion destination with a difference. The approach is simple, a customer-first approach and technology is at the heart of everything Myntra does. Myntra has been working towards bringing private brands under its umbrella for a while now, and these have now come to deliver about 23% of the total business at Myntra, and is growing rapidly. Myntra recently disclosed that the MFB performance is estimated to be at a double-digit EBITDA profitability in the next 18-24 months.

It was a day when another feather was added to Myntra’s cap. Ananth Narayanan, the CEO of Myntra and Jabong, was invited to speak during the Champions of Change Programme initiated by NITI Aayog. And the audience included the Prime Minister of the county, who was all ears. The Programme was put together by the Government of India to bring all the entrepreneurial thinking caps together in a room, and listen to and learn from their ideas on the growth and development of the country. This is seen as an excellent step towards institutionalizing the developmental sector in the country.

The Myntra and Jabong CEO spoke about “A New India by 2022”, covering not only technological and corporate solutions for Economic Growth, but also Skilled Workforce, Agricultural Transformation, Poverty Eradication, Social Capital and Gender Parity. The focus of his presentation was on “Inclusive and Innovative India”, so that the ideas could be applied to all of India, making it inclusive, and underlined the need for innovation, for making it happen.

Ananth Narayanan the CEO of Myntra and Jabong

The Programme was put together by the Government of India to bring all the entrepreneurial thinking caps together in a room, and listen to and learn from their ideas on the growth and development of the country. This is seen as an excellent step towards institutionalizing the developmental sector in the country.

The ideas presented to the Prime Minister by Ananth were not just technologically and economically informed, but also had progressive Developmental and Social components. The set of four ideas that were unfolded, raised the need to bring farmers, women, people with disabilities and transgender into the developmental mainstream. It comes as a very welcome move when a leader of young India, like Ananth Narayanan taken to a platform like this. He was expected to give technical solution and ideas to revamp the economy of the country. A one-dimensional approach to this would not have faced any criticism or felt lacking to anybody. But Ananth took a 360 degrees view on the matter of the countries development, specially the section that need it the most. He talked about the inclusion and democracy as way to go about the technological and economic development of the country.

This fresh approach is nothing short of being the beginning of a new phase in the business industry where like Fashion, everything comes together to make something beautiful. The mixing and matching of varied and different types of garments is what results in the perfectly balanced and show stopping outfit. We are very proud of our CEO.




Delhi, Mumbai, Kolkata and Chennai: How India tackles Winter

The fall is here ya’all! Though summer comes with promises of fun, outdoors, beaches, vacations and mangoes (off course), the fall-winter time has a charm of its own. It brings with it cups of hot coffees, teas, cocoa, warm and fluffy sweaters and days under the blankets reading away. Aren’t you craving for that drop in the temperature just as we are, so that you can feel that familiar feeling that you resonate with the mountains up above? Me too.

Another, “out there’ thing that happens during the time of a shift from summer to autumn and fall, is the not-so-subtle up in the fashion game of everyone you know! Am I right? People come out looking more dapper and properly dressed. Basically it’s due to the charm and style of winter sweaters, cardigans, mufflers, coats, capes, jackets and shawls. India is a land of diverse culture, food, climate, terrain, beliefs and so on. In terms of style and fashion, like everything else, the country displays varying tastes and choices. Let’s talk about the four metropolitan cities and see how they dress and go about in the season of warm hugs and hot cocoa.

Let’s start with the capital, shall we? Delhi. Delhi is the northern most of the metros and is therefore the closest to the chilly mountains of the great Himalayas and the snowy paradise-like valley of Kashmir. The cold icy winds from the mountains blow far enough to reach Delhi in a much milder, but “still there” form. Hence Delhi gets cold, extremely very cold at times. And this is great news for the fashionistas this city is filled with. Comes out the fashion game, with chic and cozy pieces that Delhites love to make a style statement with. Combatting the cold weather in style, they prefer flaunting (it’s in their blood) long coats or a 80s inspired vintage jacket. Boots are a staple in the heeled or flat varieties and just one pair is never enough to satisfy anyone. Oversized sweatshirts over skinny jeans with a fluffy muffler are part of another essential winter look.

Mumbai announces winter, not with the drop in the temperature but the launch of new fashion collections and apparels! It’s not considered the fashion capital of the country for no reason at all. The trailblazing fashion shows set the mood and with less humidity in the air, people extend their wardrobes to drape dresses, long skirts, flare pants, leather jackets and everything that goes with the bold Mumbaikar style.

Casual and comfortable defines the winter style quotient in Chennai. With the temperature not lowering too low, the city has pleasant as well as sunny days. The breeze chills slightly during the nights and the evenings. That when the good people of Chennai like to drape around some shawls and stoles around themselves. These are the major winter style essential in Chennai, and can be spotted in bright and varied color, patterns and designs.

And at last we come to Kolkata, the land of artistic designers and artists on the legendary lines of Satyajit Ray and Sabyasachi Mukherjee. The winter season brings with it foggy mornings, bright days, and cool evenings with a smattering of rain every now and then. While taking a stroll in the evening, a long-sleeved shirt or a khadi kurta is perfect to keep you snug. An inclination towards rich fabrics opens up a box of treasures offering crepe, brocade, silk, and a few other fabrics from Kolkata.

Want to try styles from all of these places? Head to or the Myntra App and find anything you want and be anywhere!