Myntra Celebrated Children’s Day With New Toy Launch

Toys can really be a very important step towards teaching children about important lessons in life and good parenting always demands good toy choices that you make for your kids earlier in their lives. Not only that, but toys have the most lasting impressions and memories in the mind of a child and whatever they represent and however much fun they will be is going to be remembered by children for a very long time. Can you recall some of the toys from your own childhood this children’s day?

It might seem to be a very small thing to consider while raising a child- to take time and to think in depth about what kind of toys you would want your child/ children to play with. I mean obviously when your child grows enough to be able to choose his/her toys by themselves, they should be given a free hand in choosing whatever they are most interested in. But take the liberty of putting down any toys that are violent or demeaning in any way. I repeat, in any way. After all you owe it to your kids to at least give them a chance to rise about the monstrosities and the vicious cycle of sexism and a discriminatory patriarchal society. And a society which thinks any form of violence and war is justified in any way. A society that thinks killing a person as punishment for a grievous crime is the only way to go about eradicating that crime, never works, does it?

Myntra Made Children’s Day Special

Coming back to the happy-go-lucky world of toys and all things pretty and fluffy in this world, toys should are not just playful bright colored things that your child decided to amuse his/her time with to not feel bored. Toys could be teachers of all kinds of lessons- from simple and complex concepts that are useful at school to the deep lessons of life. Toys can go all the way.

So if your child makes a mistake or doesn’t understand what you are trying to tell them, get them the perfect toy to help them understand. You might end up seeing results immediately or over a period of time. But nevertheless, you will see them, provided you are creative enough to think your choice for them through. After all you are responsible for shaping the kind of person your child is going to grow up to be. So what do you do if the best time to gift them with that lesson filled toy is ‘right now”? You download the Myntra App if you don’t already have it for all your fashion needs and search for any kind or brand of toy you are looking for. Remember the one thing to keep in mind while buying toys other than obviously the question of what to buy is to think of the quality and durability of the toy. After all the best toys are always the ones that have been passed along generation and still do the trick perfectly. Not to mention hit the right memory cords.

Myntra launched a vast collection of fun top-notch toys from brands like Simba, Funskool, Hotwheels, Barbie and Lego.  Not just this, Myntra also uncovered fashion and other kid’s lifestyle products at massive discounts, to adhere to the little masses.

Source:  Myntra Made Children’s Day Special

Advertisements

Myntra Associates With Indian Weavers For NAVIBHU

New brand alert on Myntra! Yes, an exquisite brand NAVIBHU has been launched on Myntra. This is a brand with a difference and many stories. Who upholds the brand you ask? The indigenous handloom and traditional weavers from across India. They produce their breathtaking creations for Myntra and Myntra brings it directly to you at your doorstep. So Myntra has found us a way to directly source our traditional saree and dupatta needs from the creators and artisans behind these, giving them most of the share of the profit that is to be made by excluding any middlemen, while at the same time ensuring quality for us. Talk about what technology and some good intentions can do!

Myntra has always been committed to the quality and genuineness of the products you receive so much so that it has sourced all of the NAVIBHU products directly from weavers across the country. This ensures quality and affordability of these products and is proving to be a revival of the lives of the talented artisans associated with Myntra. Myntra is greatly invested in reviving the rich culture and heritage of Indian handlooms. Not only is NAVIBHU bringing growth and prosperity to the lives of these weavers and craftsmen, but Myntra along with the Government of Indian is sponsoring their education at IGNOU & NIOS. Something to make sure that these small industries don’t die out within their new generations.

Smriti Irani launches Myntra handloom brand

The brand has been launched in association with the Ministry of Textiles to support weavers and promote India’s traditional handloom industry. All Navibhu products are sourced directly from weavers across the country. This ensures quality and affordability of these products and is proving to be a revival of the lives of the talented artisans associated with Myntra. Not only does Myntra aim to bring growth and prosperity to the lives of all these weavers and craftsmen through Navibhu, it is, along with the Government of India, also sponsoring the education of handloom weavers and their children at IGNOU & NIOS. Something to make sure that these small industries don’t die out within their new generations.

The launch was part of Myntra’s annual summit, Tech Threads, where the Minister for Textiles, Smriti Irani unveiled NAVIBHU, wishing the brand great success. She also underlined the growth in sales of Indian handloom brands on e-commerce brands like Myntra.

Coming to the role of technology Myntra is offering this initiative, Myntra CEO, Ananth Narayan, while receiving the good wishes and expressing Myntra’s gratitude and pride to be able to be a part of this initiative by the Government of India, talked about how Myntra is spending technology to achieve this growth and showcased two new technological innovations by Myntra- Rapid as a Service and Myntra Mirror. While Rapid as a Service is going to use Artificial Intelligence (AI) to design new brands, like Myntra is already doing with Moda Rapido and Here&Now, Myntra Mirror is going to use AI to improve the brand-customer interface.

You should definitely check out the collection on the Myntra App and website. These pieces are worth becoming your family heirlooms and therefore spending on these would be an investment which you won’t regret. The launch was facilitated by a star studded fashion show. This indeed is a big milestone in reviving the small cottage industries in India and help people in these jobs thrive.

Source: https://articles.abilogic.com/257117/beautiful-beginning-myntra-navibhu.html

Fashionotsav: The Myntra Pre-Diwali Sale

Brace yourself guys, because you know something great is on its way. Diwali is on its way and so are all the discounts and sales. You will find news and announcement of sales and special discounts for Diwali across various platforms, but you already know where the biggest fashion Diwali sale is going to be this Diwali. At Myntra.

Myntra released an adorable ad film starring Ayushman Khurana and Aditi Rao Hydari for releasing its pre-Diwali and Diwali massive sales. Earlier Myntra ran the super sale of the year with Flipkart and Jabong, the Big Billion Days sale, where Myntra selected the trendiest of its fashion and lifestyle products and offered you a 50%-80% sale on this catalogue. The brand line up was unbelievable with brands like Roadster, HRX, All About You, Mast & Harbor, Moda Rapido, Dressberry, Anouk, Forever21 and Marks & Spencer among others. Myntra doesn’t shy away from showering its customers with deals and freebies even on its social networking platforms, select bank credit/debit cards and Myntra in-app shopping groups. Our favorite pick was the price guessing game of outfits in return for free shopping vouchers. One is bound to feel compelled to take advantage.

Fashionotsav

This time around, the pre-0Diwali sale has been called the “Fashionotsav”, which is an interesting desi spin on the word ‘fashion’. Well, Myntra has never let an opportunity to get creative go out of its hands. This is the sale that thousands are looking forward to and counting down to, as it starts on the 7th of October and end on the 9th of October. This makes it the most sought after pre-Diwali sale as it is just days before Diwali, when you are gearing up for the upcoming festivities and shopping your hearts out for all the auspicious ceremonies that fall on and around Diwali. Not to forget all the Diwali gifts and return gifts and presents on has to keep in mind while going on the pre-Diwali shopping trips.
Myntra has decided to come to your rescue once again. The Fashionotsav Sale from Myntra offers you a discount of at least 50%, going up to 80% off! Isn’t it just crazy? Not just this, there is a flat 80% off of certain brands, and a buy 1 get 3 free on others. Talk about a real Diwali blast? And what will be up for grabs are the biggest fashion brands on Myntra which is home to more than 150 fashion brands today, growing by the minute.

Exciting right? But you still haven’t heard about the most interesting and mind-blowing feature of this pre-Diwali sale, the Style Spinner! Yes. There is a spinner launched on the Myntra website and rolls out looks for you which you can directly shop from. Head over to Myntra make your Diwali shopping dreams come true and subscribe to “Freshly Mynted”, the official Myntra blog for more news on this and other updates.

 

Ananth’s New Inclusive India by 2022

Myntra yet again proves that it is a fashion destination with a difference. The approach is simple, a customer-first approach and technology is at the heart of everything Myntra does. Myntra has been working towards bringing private brands under its umbrella for a while now, and these have now come to deliver about 23% of the total business at Myntra, and is growing rapidly. Myntra recently disclosed that the MFB performance is estimated to be at a double-digit EBITDA profitability in the next 18-24 months.

It was a day when another feather was added to Myntra’s cap. Ananth Narayanan, the CEO of Myntra and Jabong, was invited to speak during the Champions of Change Programme initiated by NITI Aayog. And the audience included the Prime Minister of the county, who was all ears. The Programme was put together by the Government of India to bring all the entrepreneurial thinking caps together in a room, and listen to and learn from their ideas on the growth and development of the country. This is seen as an excellent step towards institutionalizing the developmental sector in the country.

The Myntra and Jabong CEO spoke about “A New India by 2022”, covering not only technological and corporate solutions for Economic Growth, but also Skilled Workforce, Agricultural Transformation, Poverty Eradication, Social Capital and Gender Parity. The focus of his presentation was on “Inclusive and Innovative India”, so that the ideas could be applied to all of India, making it inclusive, and underlined the need for innovation, for making it happen.

Ananth Narayanan the CEO of Myntra and Jabong

The Programme was put together by the Government of India to bring all the entrepreneurial thinking caps together in a room, and listen to and learn from their ideas on the growth and development of the country. This is seen as an excellent step towards institutionalizing the developmental sector in the country.

The ideas presented to the Prime Minister by Ananth were not just technologically and economically informed, but also had progressive Developmental and Social components. The set of four ideas that were unfolded, raised the need to bring farmers, women, people with disabilities and transgender into the developmental mainstream. It comes as a very welcome move when a leader of young India, like Ananth Narayanan taken to a platform like this. He was expected to give technical solution and ideas to revamp the economy of the country. A one-dimensional approach to this would not have faced any criticism or felt lacking to anybody. But Ananth took a 360 degrees view on the matter of the countries development, specially the section that need it the most. He talked about the inclusion and democracy as way to go about the technological and economic development of the country.

This fresh approach is nothing short of being the beginning of a new phase in the business industry where like Fashion, everything comes together to make something beautiful. The mixing and matching of varied and different types of garments is what results in the perfectly balanced and show stopping outfit. We are very proud of our CEO.

Source: http://articles.org/ananth-narayanan-a-ceo-with-a-difference/

 

Delhi, Mumbai, Kolkata and Chennai: How India tackles Winter

The fall is here ya’all! Though summer comes with promises of fun, outdoors, beaches, vacations and mangoes (off course), the fall-winter time has a charm of its own. It brings with it cups of hot coffees, teas, cocoa, warm and fluffy sweaters and days under the blankets reading away. Aren’t you craving for that drop in the temperature just as we are, so that you can feel that familiar feeling that you resonate with the mountains up above? Me too.

Another, “out there’ thing that happens during the time of a shift from summer to autumn and fall, is the not-so-subtle up in the fashion game of everyone you know! Am I right? People come out looking more dapper and properly dressed. Basically it’s due to the charm and style of winter sweaters, cardigans, mufflers, coats, capes, jackets and shawls. India is a land of diverse culture, food, climate, terrain, beliefs and so on. In terms of style and fashion, like everything else, the country displays varying tastes and choices. Let’s talk about the four metropolitan cities and see how they dress and go about in the season of warm hugs and hot cocoa.

Let’s start with the capital, shall we? Delhi. Delhi is the northern most of the metros and is therefore the closest to the chilly mountains of the great Himalayas and the snowy paradise-like valley of Kashmir. The cold icy winds from the mountains blow far enough to reach Delhi in a much milder, but “still there” form. Hence Delhi gets cold, extremely very cold at times. And this is great news for the fashionistas this city is filled with. Comes out the fashion game, with chic and cozy pieces that Delhites love to make a style statement with. Combatting the cold weather in style, they prefer flaunting (it’s in their blood) long coats or a 80s inspired vintage jacket. Boots are a staple in the heeled or flat varieties and just one pair is never enough to satisfy anyone. Oversized sweatshirts over skinny jeans with a fluffy muffler are part of another essential winter look.

Mumbai announces winter, not with the drop in the temperature but the launch of new fashion collections and apparels! It’s not considered the fashion capital of the country for no reason at all. The trailblazing fashion shows set the mood and with less humidity in the air, people extend their wardrobes to drape dresses, long skirts, flare pants, leather jackets and everything that goes with the bold Mumbaikar style.

Casual and comfortable defines the winter style quotient in Chennai. With the temperature not lowering too low, the city has pleasant as well as sunny days. The breeze chills slightly during the nights and the evenings. That when the good people of Chennai like to drape around some shawls and stoles around themselves. These are the major winter style essential in Chennai, and can be spotted in bright and varied color, patterns and designs.

And at last we come to Kolkata, the land of artistic designers and artists on the legendary lines of Satyajit Ray and Sabyasachi Mukherjee. The winter season brings with it foggy mornings, bright days, and cool evenings with a smattering of rain every now and then. While taking a stroll in the evening, a long-sleeved shirt or a khadi kurta is perfect to keep you snug. An inclination towards rich fabrics opens up a box of treasures offering crepe, brocade, silk, and a few other fabrics from Kolkata.

Want to try styles from all of these places? Head to Myntra.com or the Myntra App and find anything you want and be anywhere!

Source: http://www.articlefans.com/shopping/clothing/autumn-winter-fashion-desi-style-493.html

The 20s Are Passe, Here’s To Dressing Classy In The 30s

Though most 30-year-olds feel their youth is past when they turn the corner, they should know better. The thirties are the prime time of life, when life just seems to be starting. It’s full of possibilities and one feels the struggles of the 20s are behind and one has chosen one’s career or life path and needs to only invest passion and faith in it.

Along with other subtle changes, one’s desire to wear a certain kind of fashion style also reveals itself as one enters the ‘30s. The saying goes that age is nothing but a number, however, it does mean a lot when it comes to fashion. So, filling up one’s wardrobe with a different kind of fashion clothing becomes necessary.

From choosing classier and edgier clothing to dresses that flatter your body changes will work best. Even if you think you can carry them off, please try and ditch those shorts and LBDs, that you probably wear to look 20-something. Choosing to wear something younger may actually make you look older, that’s the irony of it.

Similarly, T-shirts with loud messages are not even for the 20s, what to talk of the 30s! Instead, choose formal or semi-formal blouses that spell elegance with a capital E.

The best part about moving into a new age is you can have fun throwing out clothes that no longer make any sense and filling it up with the new and relevant. And remember, at no age should you choose boring over bombshell.

Of course, you can continue to wear jeans, which come with a versatility to suit any age, but mix and match it well. For instance, you could wear it with a sheer top. Replace a sling bag with a classy purse, because the 30s call for smart accessories too, you know.

Palazzos

The thirties are also a time when people have become comfortable with their bodies, a real issue since teenage years for most people. That, combined with a better sense of fashion, makes dressing in the 30s a win-win affair.

But one thing you gotta remember is that now, comfort dressing steals a slight edge over style dressing. Palazzos instead of churidhars and maxis instead of minis define the thirties fashion over the twenties.

You can create a whole new wardrobe for the thirties on Myntra, India’s leading fashion portal.

Beyond clothes, fashion includes a whole lot of other things as well. Make-up for instance. Once in your thirties, choose a lighter lotion for your face and body. They help by keeping age away as well as don’t make you feel the discomfort of wearing a thick anti-age cream that you can put off till the 40s. Oils with vitamin E also help to moisturize a skin that’s slowly losing its natural moisture and helps to remove the puffiness. Fruit peel-based packs also help.

When it comes to hair, avoid taking the free hand you may have done in your twenties and go for less loud hairstyles and hair colours. Talking of hair, how about trying a middle parting? Perhaps, you haven’t tried the look since your schooldays but now it will go a long way towards making you look chic.

 

Source: http://www.artipot.com/articles/2098034/dressing-up-in-the-30s-can-be-a-whole-lot-of-fun.htm

Fashion Alert: MAC is Now Available on Myntra

Make-up artistes as well as fashionistas – in short, all those who love using make-up and cosmetics – will be excited to learn that M.A.C, short for Make-up Art Cosmetics – a favourite brand to come back in suitcases from travels abroad – is now available right here in India.

After the likes of Clinique and Estée Lauder, it’s now the turn of the Toronto-based M.A.C make-up brand to come to Myntra, India. From lip gloss to eyelash mascara to face powder- the best of international quality cosmetics are at hand.

The best news is that the new range of make-up comes in small-and-handy packs of 30 ML or less, making it highly convenient to carry them, besides making them affordable, of course. It suits the modern woman who needs all her make-up at hand – not only at a moment’s notice but on the go as well. Being small, they don’t’ occupy too much space in one’s purse either.

The MAC range starts at just Rs 900, and is also available across India.

MAC make up

Interestingly, Mickey Contractor, who is the most popular make-up artiste in Bollywood, has another feather in his cap, that of Director of Makeup Artistry for M.A.C. India. Mickey Contractor has become an icon in the world of glamour and magic that is Bollywood, because of having perfected the art of skin make-up to create magic on-screen, as cinema demands a different treatment in make-up. And he has perfected the art over more than 30 years by applying make-up to the who’s who of Bollywood.

On the occasion of the launch, Ananth Narayanan, CEO, Myntra-Jabong, said: “M.A.C reverberates as one of the most desirable cosmetic brands globally. With the introduction of Little M.A.C exclusively on our platform, we are making this new affordable range accessible to hundreds of thousands of women in the country.” He added that Myntra was fast becoming a destination for Beauty and Personal Care, and therefore, had set itself the target of growing the category by tenfold over the next 10 months.

According to Rohan Vaziralli, General Manager, Estée Lauder Brands, who also spoke on the occasion, “M.A.C is the prestigious make-up leader, and with this association, we are pleased to further expand our footprint and reach out to a larger consumer base across India. This business collaboration with Myntra will help in realising our vision of making M.A.C easily available to all aspiring consumers.”

M.A.C, the professional cosmetics brand, was created in Toronto, Canada in 1984 and is part of The Estée Lauder Companies, Inc. The company’s popularity has grown through a tradition of word-of-mouth endorsement from makeup artists, models, photographers and journalists.

The Estée Lauder Companies Inc. is a famous manufacturer of skincare, makeup, fragrance and haircare products sold under various brand names like Aramis, Prescriptives, Lab Series, Origins, Tommy Hilfiger, La Mer, Bobbi Brown, Donna Karan New York, Aveda, Jo Malone London, Bumble and bumble, Michael Kors, Darphin, Tom Ford, Smashbox, ErmenegildoZegna, AERIN, Tory Burch, RODIN olio lusso, Le Labo, Editions de ParfumsFrédéricMalle, GLAMGLOW By Kilian and BECCA.

The Show-Stopper At IIFA 2017? Myntra’s Fashion Show, Of Course

The International Indian Film Academy (IIFA), although a film awards event, has almost always had a fashion show as a part of it, ever since it made its debut in year 2009. Fashion designers like Manav Gangwani, Rocky S, Anamika Khanna, Falguni Shane Peacock, and Farah Ali Khan, not to mention Vikram Phadnis, who has been involved more than once, have showcased their latest fashion designs at the prestigious event.

One might as well as ask: What’s the connect between fashion and Bollywood? However, the truth is their connection is almost symbiotic, one unable to do without the other. Bollywood has always inspired fashion – with a new trend of clothes being portrayed in the movies in each generation, which is soon imitated by an adoring movie-going public across the country! Fashion on the other hand, has given Bollywood stars something totally new to wear and showcase and have an impact otherwise impossible.

Myntra being named IIFA 2017’s Style Partner

With India’s leading online fashion portal Myntra being named IIFA 2017’s Style Partner at the film awards night in New York – Times Square, no less – how could it not do a fashion show? It did that, that too, with a difference, as has been its forte, always.

Thus, Myntra has two feathers in its cap: Not only has it been chosen as the official style partner for this year’s edition of IIFA being held in New York’s iconic Times Square, it is also going to stage a fashion show during the event.

The Big Apple is home to many fashion shows, including its own annual show, The New York Fashion Week. But when Myntra, the style partner for IIFA this year and more, unveils its fashion show on July 13 during IIFA, it will be a fashion show with a difference.

The difference lay in not making models cat-walk on the ramp, but to “unramp” the fashion show, altogether, and making its models stroll on stage in groups, in a fun and informal way. The show stoppers were Bollywood actors Dia Mirza and Tapsee Pannu – who showed that there were many new and imaginative ways to adorn a sari, the Indian six-yard wonder.

Other clothes portrayed on the ramp were a mix-and-match of clothes and accessories available on Myntra from its Gen Next collection – comprising the latest quirky, urban, street fashion and stylish wear.

For those watching the IIFA awards back home, had no reason to feel deprived from not being able to have a slice of the cake. They could simply come online and shop in realtime for the very same clothes which were being showcased on the catwalk.

As more than 20 million Myntra app users voted for their favourite style icon, Bollywood star Alia Bhatt quickly won for herself the title of Myntra’s ‘Style Icon Of The Year.’

Later, there was even a green carpet interaction between the Bollywood celebrities and Myntra customers.

One could say, the awards night was one of the best of fashion and the best of Bollywood coming together: Myntra representing the best of fashion and IIFA bringing the best of Bollywood under one roof.

Source: http://articles.abilogic.com/235246/iifa-stage-lit-myntra-avant.html

How blue cloth from France became Denim from America

Contrary to popular belief, the blue denim that has become inseparable from modern life, be it high-fashion or comfortable casual wear, was not born in America, but has its roots in Nimes, in the southern France region of Languedoc-Roussillon.

Although Levi Strauss is credited with having created the first blue denim trousers, as well as for coining the name “jeans” in the mid-19th century, the material used by him to stitch the very first “jeans” was a tough cotton fabric known as serge de Nimes, which was dyed blue because indigo was the easiest colour to use.

The year was 1853 and Levi Strauss, a 24-year-old German immigrant, had just left New York for San Francisco because of the Gold Rush happening in California. He opened a dry goods shop there. One day, a customer – who was a prospector in the gold mines – came in to check out his goods. When all he saw was some rough canvas-like cloth for making tents and wagon covers, the customer retorted, “You should have brought pants!”, adding that trousers didn’t last long enough in the mines.

Levi decided to use the blue cloth to make rough overalls, which he named “Jeans” from the word “genoa”, the name of the blue dye, and called the material “denim” from the phrase “serge de-Nimes”. Levi Strauss realised he had struck a gold mine himself after the new Denim Jeans created by him became a huge hit with prospectors as well as miners. Soon, their fame spread across America.

The Denim Shirt Is Back: How To Slay The Look

While the denim as a fabric remains extremely popular in jeans, jackets, belts, and what not, the Denim Shirt, in particular, is back under the spotlight. In fact, it has such a versatile look that it offers both men and women many different ways of wearing it.

According to the fashion manual Idleman, there are two main ways for  a man to wear a Denim Shirt: heavy or light. For those into oversized, casual cool, one can pair the Denim Shirt with a jersey, a jacket and hiking boots, to create the rugged all-male outdoor look. For those preferring a more subtle look, a slim-fit Denim Shirt can be worn in a casual or tailored look: wear it unbuttoned with joggers or dress it up with a tie and blazer. Choose a light blue denim shirt or one with faded wash. A washed out denim works with all skin tones, thankfully, so one always looks fabulous wearing one of these.

The Refinery, into personal style coaching, has not one but 21 stylish ways for Women to wear the Denim Shirt. To begin with, it puts the Denim Shirt on a pedestal by calling it a “classic piece you must own”, adding however, that despite its versatility, the debate about what to wear with it, makes it not worn as much. So, it suggests 21 “bottoms” to pair it with.

The Denim Shirt on Myntra

Myntra brings the Denim Shirt from Forever 21 (solid casual shirt), ONLY (printed, navy blue, faded, washed, round neck, even polka dot), and Vera Moda (regular fit and washed casual). So, one can sport the best of not just American but even European fashion right here in India. Interestingly, Forever 21 was among the first to offer a distressed blue Denim Shirt as well as long Denim Shirt.

Source :http://www.artipot.com/articles/2088751/the-blue-denim-shirt-ways-to-wear-the-look.htm

Why Gigi Hadid is inspiring Tommy Hilfiger’s collections

Gigi Hadid was spotted early this year at the London Fashion Week, promoting the TOMMY X GIGI Spring ’17 collection. It was the second time that the supermodel was promoting the eclectic American fashion designer’s clothes, which has her creative inputs as well.

So, how did the two iconic personalities collaborate?

It was in January 2016 that Tommy Hilfiger announced Gigi Hadid’s name as the brand ambassador for his Women’s Wear for the Fall Collection of 2016, as part of the brand’s plan to build on a new vision and plan a strategic expansion of its global Women’s business.

Gigi, too, was thrilled with the association. “I never thought I would be asked to design a capsule collection, so it still feels like a dream that Tommy approached me to collaborate,” she said. “His company is one that I genuinely love and have been a fan of for my entire life… I have always looked up to his brand, campaigns and design style.”

On the TOMMY X GIGI collection, she says, “Our collection celebrates the iconic Tommy lifestyle and mixes a bit of everything. There are styles that are really hippie-chic, styles that are sporty streetwear, and styles that are tomboy but girly. Everyone’s going to love a different part of it.”

The first collection featured women’s sportswear, footwear and accessories, including watches and sunglasses, as well as a new fragrance, reflective of Hadid’s unique take on modern style, fused with Hilfiger’s signature “classic American cool” heritage.

Tommy himself had this to say about his business association with Gigi: “She is truly the definition of today’s ‘Tommy Girl’ – her magnetic personality is bright and always optimistic, her style confident, effortless and cool.”

Gigi Hadid, who has appeared on the covers of Vogue, W, Harper’s Bazaar, Elle, TeenVogue, Numéro, Schön!, and CR Fashion Book, amongst others, joins a list of influential women who have partnered with the Tommy Hilfiger brand. These included Beyoncé, Kate Hudson, Charlotte Gainsbourg, Naomi Campbell, Naomi Watts and Alexa Chung.

TOMMY X GIGI collection

At the time, Myntra fans were thrilled to discover that they could get their hands on the TOMMY X GIGI Collection on Myntra as soon as it was unveiled on the ramp in LA! What’s more, one can still get the unique TOMMY X GIGI style on Myntra.

What sets Gigi apart from other models on the runway of the past decade is her non-size zero shape. That, combined with the comfortable looks has won her a huge following. Her managers have not failed to notice how to capitalize on her 34.3 million followers on Instagram, since today’s world is ruled by the social media. So, what happened next was Gigi’s transformation from a supermodel to one that ruled the social media too. It was a win-win situation for all the brands she endorsed as she could easily promote them on those channels.

Hilfiger recalls, “When she hit the runway, the fans went crazy, they wanted to buy everything she was wearing, and we talked at length about how we could use Gigi as more than a model. I think a designer has never partnered with a model before and allowed the model to have a serious hand in designing the collection.” Yes, indeed, it was a first and disruptive, at that.

The TOMMY X GIGI capsule collection got sold at tremendous speed, online as well as offline. That success was replicated in a second collection, which boasted denims, bomber jackets, dresses, skirts, crop-tops and T-shirts.

source: https://uberant.com/article/269235-how-tommy-hilfiger-teamed-up-with-gigi-hadid/