Beauty is skin deep, goes the saying, but in reality, the more beautiful one looks, the more happy one feels – which makes beauty quite a deep idea, actually! The staff at Myntra’s warehouse would certainly agree to this philosophy as they all said they were really happy with the way the session made them look and feel.
The Myntra warehouse employees, who normally spend their day doing quality checks on goods to be delivered, then packing them, and finally getting them ready for delivery, were treated to a day that was quite different from their usual, routine day.
The day had begun with anticipation, with a male employee wanting to look like a “hero’ after his makeover. A lady employee said she wanted to look “modern and fashionable”. Then, another guy said he wanted to be “fun and cool.” There was one who said she never woke make-up before stepping out of the house but here she was, ready to get a makeover. There was a guy who just wanted a change, a new look, and then there was a girl who said she was prepared not to recognise her familiar face in the mirror.
Well, they got haircuts and blow-drys, eye make-up and and lip make-up, among other things.
The day culminated in feelings of sheer amazement, with people unable to recognise themselves. Someone said she couldn’t believe that she could look like a model. “I feel proud to see how I’ve changed,” said one, while another said, “Seeing the audience expression was simply ‘wow’.”
Following individual attention being given to them by Myntra’s in-house stylists, all the warehouse employees were in agreement that it was one of the best things to happen to them.
Then, it was time to walk the ramp, cheered on by colleagues who couldn’t believe their eyes that the stylish catwalk was by their well-known colleagues.
After a long and hard day’s work, stylist Pious John said he really enjoyed the makeover session with the employees, and it was “worth the wait” to see how fabulous each of the employees looked after it was over.
Rida, another stylist who was accompanying him, said it was a priceless feeling to see the expressions of the Myntra employees on the conclusion of the makeover experiment.
After a hard day’s work, stylist Pious John said the makeover session was “worth the wait”, while stylist Rida said, “Seeing their expressions was priceless.”
Last year, Myntra had offered makeover sessions to its customers with a tie-up with Ola App. The Ola App is of course a mobile app for personal transportation.
Their joint effort offered a free makeover session, curated by personal style advisors, to users of the Ola app. Ola and Myntra flagged off the ‘LookGood Express’ – which were actually dedicated cabs from Ola – filled with goodies, to offer a complete makeover to customers across Bengaluru, Mumbai, Hyderabad, Chennai and Kolkata on August 2nd. Users enjoyed a free makeover at their doorstep on requesting a cab.
The ‘LookGood Express’ had a personal style advisor from Myntra, who called up customers to gather relevant styling details required to design a cool new look for them, on receiving a request through the Ola app. On reaching the customer’s destination, the style advisor handed over a personalised goodie bag with trendy apparels and accessories from Myntra, besides sharing personalised fashion tips to enhance the customer’s new look.
It goes without saying that this first-of-its-kind activity simply delighted fashion lovers across the cities.
At the time, Srikanth Pinninti, Vice-President-Marketing, at Myntra, said, “We have always believed in creating exciting experiences for customers, helping them look good anywhere and everywhere. Our teams of stylists are eager to personally meet and offer individualised style makeovers at their door step.”