Deepika Padukone’s All About You is one of the most popular private labels of Myntra. With creative inputs from the superstar, the brand offers an amalgamation of western and Indian wear that is widely accepted by the women in India. The brand offers multitude of different designs with regard to women’s clothing. It is the perfect boho chic fashion brand in India that often dabbles with floral prints and breezy fabrics. Over the months of summer, the brand became enormously popular and stood out as the most successful celebrity fashion brand on Myntra.
In a recent interview on ET Now with Bollywood actor Deepika Padukone and Myntra & Jabong’s CEO Ananth Narayanan, the business partners revealed the way forward for the brand with regard to business as well as creative strategies. Narayanan sees a bright future for the brand and says that the fashion label is able to strike a chord in the hearts of Indian women. Especially in Tier II and III cities and towns the girls relate well with the celebrity and consider her as a fashion icon that bodes well in terms of sale. Padukone says that partnering with the leading fashion marketplace has been a mutual decision that has proved beneficial for its growth. She says that Myntra has been the absolutely right partner for All About You. The idea was to move beyond the typical vanilla endorsement, instead a way for them to come to an equal arrangement that helped both parties to create a brand that touches the hearts of the people in India.
Going forward Narayanan mentioned that the fashion brand is definitely one that has the potential to hit the 100 cr mark. In the upcoming festive season, they see a huge demand for the brand. He also said that the brand has the potential to reach the global markets in the near future. Since the brand is popular for their ethnic offerings, they see a lot of growth in the upcoming festive season. With festivities like Diwali and Dussehra, Indian traditional wear will be a big hit among Indian girls and women.
The actor specifically mentioned that the best partnerships are built on trust and learning from each other and that she has found that with Myntra. She said that there’s lot that she has learned from the company with regard to sales and meeting targets while the company picked her brains with regard to creativity and designs. It is never easy to run a clothing brand on your own and reach successful returns in such a short period of time and this has only been possible because of the great partnership that she had with the online fashion moghul.
Narayanan further mentioned that the company is betting big on omnichannel strategies. When asked what is in store for All About You in the near future, Deepika says that not everything will be revealed. So, if we took the hint right, something of a big surprise is about to come forth from the brand in the upcoming months. After all it is October, the festive season is almost here.