Special Offers Make Myntra Big 10 Sale Extra Special

The Myntra Big 10 Sale is here! Since the theme is all about ten, the sale involves ten totally new offers.

Myntra’s customers can avail as much as 80 per cent discount during the May 14-18 sale and also choose from as many as 3.5 lakh designs and styles. When it comes to selecting brands of their choice, the best of private brands – both Myntra’s inhouse brands like Roadster, HRX, Dressberry, Anouk and All About You – and major domestic and international brands like Dorothy Perkins, Mango, Nike, Puma, Forever 21, Marks & Spencer, Biba and French Connection, are there to grab your eyeballs.

Special offers from Myntra during this sale included a ‘Price Reveal’ on May 13 between 7- 9 PM; a ‘Mystery Offer’ at midnight that kickstarted the sale; and an ‘After Party Hours’ at 8 PM every night, featuring a Ladies Night and a Flash Sales. A Red Carpet Celeb night on May 14 at 8 PM offered additional discounts on celebrity brands such as HRX, All About You, WROGN, Ecko and Being Human, among others.

A concept that has been launched for the first time is the ‘Myntra Fashion Stock Exchange’, scheduled to happen on May 17, which will include special offers and discounts that will change every half-an-hour. So, keep your eyes peeled.

Take a look at what all you can get: There are not one but ten products at flat 80 per cent off, available every hour. Here’s a peek at what the top favourite brands can be grabbed for during the sale:  All About You is available at as much as 40-60 per cent off, well-known sports brand Nike is available at 30-50 per cent off, Biba is available at 30-50 per cent off, Roadster is on sale at 40-70 per cent off, Puma at 40-60 per cent off, United Colours of Benetton is on sale at 40-60 per cent off, American brand Forever 21 can be had at up to 40 per cent off, US Polo Association is available at 40-60 per cent off; and Vero Moda can be had at min 50 per cent off.

Of course, regular offers from Myntra, like 100% cashback and flat 80% off on products, will continue to feature through the entire duration of the sale, with the customers becoming eligible for 20% extra cashback if they shop using PhonePe. Customers who shop for Rs. 2999 or more will receive coupons worth 100% of the shopping value of a maximum of Rs 5000) sent to their registered email ID. They also get to receive GoIbibo vouchers worth up to Rs 2500.

Myntra-Big-10-Sal

So, what are you waiting for! Get online quickly if you still haven’t and participate in the grand sale.

Disclosing more about the Big 10 sale, Ananth Narayanan, CEO, Myntra-Jabong, said, “The Big 10 sale is our way of thanking the customers for believing in us and supporting us for the past decade. Myntra has transformed the way people shop for fashion in India. Our aim with the Big 10 sale is to continue to delight our customers.  We have several never-before offers lined up over the five days. We also expect to do 30% of our monthly sales during this period.”

Myntra is India’s leading platform for fashion brands and a pioneer in m-commerce. The portal has partnered with over 2000 leading fashion and lifestyle brands in the country, such as Nike, Adidas, Puma, Levis, Wrangler, Arrow, Jealous 21, Diesel, CAT, Harley Davidson, Ferrari, Timberland, US Polo, FabIndia, Biba and many more, to offer a wide range of the latest branded fashion and lifestyle wear.

What’s more, Myntra delivers to over 19,000 pin-codes across the country, with the largest in-season product catalogue, 100% authentic products, Cash on Delivery and 30-day Exchange/Return policy.

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Myntra’s End of Reason sale begins Jan 3

Myntra, India’s leading online fashion portal, is bringing its flagship End of Reason Sale once again starting January 3, 2017. This is the fifth edition of the landmark sale. It lasts up to January 5, 2017.

Just when you think all the festivals and celebrations are over with the year coming to a close, the Myntra sale, coming as it does at the start of a new year, brings a whiff of hope and excitement with it. What’s more, the sale promises to deliver everything your heart desires with its tagline: “Jo chaho milega, jab Myntra ka sale khulega” (meaning whatever you want you can have, when the Myntra sale opens).

Myntra EORS sale

Around 1800 top Indian and international brands with their latest winter collections are part of the sale, which expects about 10 million-plus customers to come online to shop and create a new wardrobe for the New Year. To participate, customers of Myntra can shop through the Myntra mobile app, the Myntra mobile website and the Myntra website on the desktop.

Last year’s sale, the fourth edition of EORS, had helped Myntra log over two million item orders at the conclusion of the first day of a two-day sale. In the run-up to the opening of the sale last year, Rs 700 crore worth of products were added to the EORS wishlist. The wishlist is a special feature associated with the event. Potential customers have to hurry up and fill their wishlist with their favourite styles, so they don’t miss any extra offers.

One can expect up to 80% discount on the largest range of fashion clothing. An extra 5% discount can be availed on every purchase if a customer pays with a Myntra gift card.

Myntra has also introduced gamification during the EORS sale. The game, available on the Myntra app, allows one to play, accumulate points, and win early access to the sale. There are many other innovative activities, like the Mannequin Challenge, which can be used to uncover the prices of products.

By now, most people must have spotted the Myntra ad at least once. The ad features both P V Sindhu and Hrithik Roshan. While the Olympic champion and ace shuttler is seen tackling two players across the net even as she prefers to browse through he Myntra App, the Bollywood star is seen in his branded clothing lien HRX, jogging and giving a shoutout about the sale dates.

The 35-second ad tells shoppers to get ready for the ultimate sale. It encapsulates the secret fashion desires of people, and helps to build excitement. The commercial can be spotted on top TV Channels, while the marketing campaign for the sale is spread across print, radio, digital and social media. On the digital front,, besides the game, Twitter has seen Indian off-spinner R Ashwin doing his bit for the sale.

The TVC has been conceptualized by Happy Creative and directed by Razneesh Ghai. Kartik Iyer, CEO, Happy Creative Services, had this to say: “Working with Myntra on their EORS campaign has always been exciting, with the sale growing by leaps and bounds every season. The aim has been to build excitement around the most awaited fashion sale in the country.”

On the campaign, Gunjan Soni, CMO & Head, International Brands Business, Myntra, said, “EORS has emerged as the most sought-after fashion sale event in the country. Through this campaign, we are reaching out to our existing and new customers, urging them to prepare and make the most of the three-day sale.”

Gunjan Soni added, “The size and reach of our marketing campaign for the upcoming ‘End of Reason Sale’ is unprecedented. We have come up with an array of innovative activities to engage with our customers. We are doing a take on the Mannequin Challenge to reveal prices of products, gamification to drive traffic and a focused regional push on digital.”

Myntra Launches Sportswear Collection Ad Campaign

Myntra, the leading online fashion portal, has launched a new campaign to showcase itself as a one-stop destination for all sportswear. The campaign revolves around the theme, “pick a psort, let Mynra do the rest”, implying that no matter what sport may be to your liking, Myntra has everything you need to wear and have for indulging in the sport.

Through the new ad campaign, Myntra is trying to portray itself as not just a one-stop destination for all your sports apparel and accessories, but also the fact that it is not just the category leader in many areas, it is also big on sports. And why not, when 30 per cent of Myntra’s business is sportswear, including sports footwear.

Myntra sports

Moreover, you will not only find everything you need on Myntra, the portal will also help you fit the look, through a software. Myntra’s Shop by Sport and Shoe Finder software enables customers to shop for exactly what they want by filtering products as per their specific requirements. The platform has also added a feature called ‘Assisted Shopping’, wherein customers can dial in and speak to a support expert who will guide and navigate the customer through the sport shopping experience.

The campaign’s aim is to showcase the platform’s sports brand portfolio to reach out and leverage one of the fastest growing fashion segments in India. Being home to over 100 sports brands, including some of the most iconic brands, Myntra offers an unparalleled range of sportswear for people looking to engage in a wide variety of sporting activities.

On the campaign, Gunjan Soni, CMO & Head – International Brands Business, Myntra, had this to say: “Sportswear has been growing at 45% year-on-year and is one of the largest categories on Myntra. The Sports Campaign aims to unequivocally establish Myntra as the foremost destination for all your sportswear needs. A unique attribute for this category is need for advice and keeping this in mind, we have added some features to assist customers while shopping. We have also created a specialized sports store on the Myntra app to cater to the unique needs of customers and we are seeking to drive awareness for these offerings through this campaign.”

The TV Commercial: The TVC uses humour to show how a guy gets inspired to try a new sport each time he gets “hit” by the main object of each sport. Each time he changes his choice of sport, Myntra comes to his recue by providing him with the right asccessories to play that particular sport.

The TVC has been created and produced by Taproot Dentsu. Speaking on the occasion, Ayesha Ghosh, General Manger, Taproot Dentsu, said “As an e-commerce platform, Myntra’s edge lies in the width and depth of offerings, as well as the ease with which to access them. To launch their sport offering, we felt this route works best, as it covers the A-Z of sport and makes for an interesting way to display the sheer number of sporting brands that are available on Myntra. It speaks to anyone, whether serious about sport or not. While not the focus of the story, the service aspects of assisted shopping and shoe finder technology convey the required expertise for Myntra to take the high ground on sport.”

Source: http://articles.abilogic.com/192871/pick-sport-myntra-rest.html

Myntra’s Vision Is To Make You Look Good

A company that dedicates all its resources to make at least 50 million people look good by 2020, and becomes one of the most loved brand of the country, does deserve recognition. And in fact, the company got just that recently. At the 7th Annual India Leadership Conclave & Indian Affairs Business Leadership Awards 2016 hosted by the Network 7 Media Group, Myntra was awarded India’s Most Admired & Valuable Power Brand Award 2016.

Myntra

Myntra’s CMO and Head of International Brands, Gunjan Soni accepted the award, along with a delivery agent and emphasized that becoming India’s biggest and most popular fashion and lifestyle destination by helping 50 million Indians ‘Look Good’ by 2020, is Myntra’s vision. She also said that Myntra has a lot of aspirations in this year. It is looking to engage over 20 million users on the Myntra platforms and will continue to work on “top of mind recall” with the consumer in the online fashion category. The company aims to do this by offering the best of Indian and international brands on its platform, besides connecting fashion lovers to influencers, brands and celebrities through the use of technology.

Source: http://blog.myntra.com/getting-50-million-indians-to-look-good-by-2020/