On The 69th Republic Day Myntra Pays Homage To The Fashion Republic That India Is

Fashion as we know now has evolved so much since the time when it used to be limited just to the royalty and the aristocrats. Not any more, today fashion is for one and all. No one is exempted from it and everyone can have the joy of dressing up and keep up to the trends. And what has made it possible are the online shopping sites.

There used to be a time when Fashion Weeks were exclusive shows that was reserved for the royalty or the elite class, while commoners weren’t allowed to attend it.  To flaunt their latest sartorial trends, people had to wait for a period of six months to a year. However, that was way back when fashion was a sign of luxury but it is not like that anymore. Fashion as we know it today is accessible to everyone and also the gratification wasn’t immediate for the fashionistas.

Today the entire fashion landscape has changed. The way people perceive fashion has gone through a sea of change and that is all attributed to the digitization and the idea that looking and feeling good about yourself is not reserved to only a chosen few. To market leaders like Myntra who managed to champion digital and technological advancement into the world online shopping sites in India is not just solving logistical problems but also bringing high fashion to every nook and cranny of the country.  Through fashion equitability they are bringing down walls all walls of exclusivity and fashion elitism.

69th Republic Day Myntra

And the best part about all of this is that the number of options and access has tremendously increased for everyone. You have the ability to browse through hundreds of high fashion brands and discover new trends and shop for whatever you want. This new trend is called fast fashion. Myntra’s AI-led brands like Moda Rapido and Here & Now are taking the trend of fast fashion to another level. They manage to ensure that the consumers remain updated with all the global fashion trends within a matter of days. They offer freedom and effortlessly mold your dressing style with your personality and choice of fashion.

Nowadays, it is possible for someone sitting in a metro city or at a small town with limited access to physical branded stores to have access to global fashion scene. Be it Mumbai or Patna or New Delhi or Aizwal you can be equally fashionable. You will have the same access to not just the top brands from across the world but also exclusive brands that are each sitting side by side on Myntra app. Now that is what we call freedom of shopping.

So, on the 69th Republic day as the nation celebrate freedom and salutes to the democratic republic that India is, we celebrate democratization of fashion. Here is to the lively and vibrant spirit of our country and to the sense of fashion that is no longer limited to one but all. We wish you a very Happy Republic Day!

 

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Story Of Shristi In Myntra Unforgettables

Featuring their most consistent and loyal shoppers, Myntra has recently launched a digital campaign paying homage the love and commitment of these customers. The second lap of “Myntra Unforgettables” video features Shristi from Patna who reveals how online shopping site Myntra has changed her life.

More than 50% of customers of Myntra live in the Tier II and III cities and towns and among them is Shristi who was identified by the company using data driven insights. In the 2 minute promotional video you will see Shristi narrating her story. We get to see how she transformed from once being a shy and conservative person who perceived fashion as just another way to look good for the world. However, after an obstacle in her personal and professional life she changed her outlook towards her life and focused more on feeling good from within. She realized that in the end all that matters is how you perceive the world. Although her story is about the brand it is an inspiring one and more than just about shopping, style and brands.

The video that is called “Myntra Unforgettables with Shristi” is all about the girl from Patna narrating her experience with Myntra.

At the beginning of the video you will see the hustle and bustle of the city and the reflection of Shristi on a mirror applying kajal on to her eyes while reminiscing the earlier days when such embellishments were of no importance to her. Initially she considered fashion to be more of a demonstration for other people and not an essential thing to follow each day. Then her aunt enters the picture who points to a picture telling us how on Shristi’s farewell day at school she chose to dress up in her regular uniform while her friends were busy dressing up exquisitely for the event. Most part of her life while growing up she was never bothered about fashion. She wouldn’t even mind wearing Hawaii chappals with her saree and attend weddings. However, after she hit a setback in her personal life that bogged her down, she decided to change her outlook towards life. She realized the value of self-love and began her journey to become a more confident person and embraced fashion through online shopping with Myntra. 

Myntra Unforgettables

While she is narrating her story, we see her getting ready for a morning jog down the streets of Danapur in Patna where it is a challenge to have access to brands. All this changes once Shristi and her family discovers shopping through Myntra. Over the years the whole family has vested their trust on the online shopping website. We hear her mother say that now it isn’t surprising to find a new Myntra package at their door step almost every day.
In the final scene we see everyone in the household getting ready for an event and Shristi dazzling in a Kanjivaram saree. She excitedly says that her life has changed a lot and now she loves to dress up for the little things in life and all thanks to Myntra. She is then shown joining her family and they all head together for Ganga Aarti.

Source : Shristi’s Life Takes A Turn Around With Myntra Online Shopping- Myntra Unforgettables

How E-Commerce Helps In Brand Building And Increased Conversions

The demand for online purchase is increasing at a rapid rate. And while this phenomenon is more popular in the developed nations, India isn’t lagging far behind when it comes to the sustenance of the e-commerce business. Each day more and more retailers are choosing to sell their products online and reaching out to online market places to move forward in their business.

Fashion retailing for one, is getting a massive bolster with the help of e-commerce websites. Especially online marketplaces that has hundreds of retailers selling their products on one website offering the consumers with a wide range of options. Hugely successful online shopping sites in India like Myntra has a number of fashion brands on their website including smaller fashion operators or start-ups that can find a footing in the industry.

Here are some of the reasons why it is beneficial for any brand to opt for an ecommerce business:

online shopping sites in India Myntra

  1. Establish Online Presence

At any point in time, at least 80% of the online population is either shopping on the internet, browsing an ecommerce website or viewing an ecommerce advertisement. So technically your potential customers are online and they expect you to be available as well. This presence lets you keep up with the competition as well.

  1. Reduce operational Cost

Choosing e-commerce instead of a traditional store made of brick and mortar can actually save you money. You can automate your inventory management and decrease the cost associated with it with the help of web-based management. Besides the overhead cost associated with a physical store is way higher than setting up any ecommerce website.

  1. Connecting With Your Customers

When you sell your products on ecommerce sites you can retrieve actual data that would define your consumer’s persona. Various pieces of information such as the customer’s buying habits, their interests and what motivates them, if used efficiently can make your brand an instant success.

  1. Boost Brand Awareness

For brand awareness you have to delve into the online landscape whether you are selling your products through ecommerce or not. And if you are, brand awareness only becomes more efficient and easy. It is necessary that you use all the rich keywords in your content so as to reach out to your audience and it will drive the necessary traffic on to your webpage. With more visibility, people will become more familiar with your products that will lead to final conversions.

  1. Offer Customers with Relevant Information

Reputed online site like Myntra online shopping offers customers with all the relevant information about your products on their website. Customers appreciate these information and are able to make the decision to buy based on them. A good product description, customer reviews, shipping charges etc. enables the buyers to make an informed choice and you don’t have to make your staff answer them. Apart from everything else this also helps you to have more time for other important tasks at the workplace.

Source: 5 Amazing Advantages For Any Brand To Opt For E-commerce Business

Special Offers Make Myntra Big 10 Sale Extra Special

The Myntra Big 10 Sale is here! Since the theme is all about ten, the sale involves ten totally new offers.

Myntra’s customers can avail as much as 80 per cent discount during the May 14-18 sale and also choose from as many as 3.5 lakh designs and styles. When it comes to selecting brands of their choice, the best of private brands – both Myntra’s inhouse brands like Roadster, HRX, Dressberry, Anouk and All About You – and major domestic and international brands like Dorothy Perkins, Mango, Nike, Puma, Forever 21, Marks & Spencer, Biba and French Connection, are there to grab your eyeballs.

Special offers from Myntra during this sale included a ‘Price Reveal’ on May 13 between 7- 9 PM; a ‘Mystery Offer’ at midnight that kickstarted the sale; and an ‘After Party Hours’ at 8 PM every night, featuring a Ladies Night and a Flash Sales. A Red Carpet Celeb night on May 14 at 8 PM offered additional discounts on celebrity brands such as HRX, All About You, WROGN, Ecko and Being Human, among others.

A concept that has been launched for the first time is the ‘Myntra Fashion Stock Exchange’, scheduled to happen on May 17, which will include special offers and discounts that will change every half-an-hour. So, keep your eyes peeled.

Take a look at what all you can get: There are not one but ten products at flat 80 per cent off, available every hour. Here’s a peek at what the top favourite brands can be grabbed for during the sale:  All About You is available at as much as 40-60 per cent off, well-known sports brand Nike is available at 30-50 per cent off, Biba is available at 30-50 per cent off, Roadster is on sale at 40-70 per cent off, Puma at 40-60 per cent off, United Colours of Benetton is on sale at 40-60 per cent off, American brand Forever 21 can be had at up to 40 per cent off, US Polo Association is available at 40-60 per cent off; and Vero Moda can be had at min 50 per cent off.

Of course, regular offers from Myntra, like 100% cashback and flat 80% off on products, will continue to feature through the entire duration of the sale, with the customers becoming eligible for 20% extra cashback if they shop using PhonePe. Customers who shop for Rs. 2999 or more will receive coupons worth 100% of the shopping value of a maximum of Rs 5000) sent to their registered email ID. They also get to receive GoIbibo vouchers worth up to Rs 2500.

Myntra-Big-10-Sal

So, what are you waiting for! Get online quickly if you still haven’t and participate in the grand sale.

Disclosing more about the Big 10 sale, Ananth Narayanan, CEO, Myntra-Jabong, said, “The Big 10 sale is our way of thanking the customers for believing in us and supporting us for the past decade. Myntra has transformed the way people shop for fashion in India. Our aim with the Big 10 sale is to continue to delight our customers.  We have several never-before offers lined up over the five days. We also expect to do 30% of our monthly sales during this period.”

Myntra is India’s leading platform for fashion brands and a pioneer in m-commerce. The portal has partnered with over 2000 leading fashion and lifestyle brands in the country, such as Nike, Adidas, Puma, Levis, Wrangler, Arrow, Jealous 21, Diesel, CAT, Harley Davidson, Ferrari, Timberland, US Polo, FabIndia, Biba and many more, to offer a wide range of the latest branded fashion and lifestyle wear.

What’s more, Myntra delivers to over 19,000 pin-codes across the country, with the largest in-season product catalogue, 100% authentic products, Cash on Delivery and 30-day Exchange/Return policy.

No More Billing Queues At Roadster’s New Outlet

On March 17th 2017, Myntra opened its first offline retail store for its outdoor lifestyle brand Roadster, one of its bestsellers. The opening of this store lines up with Myntra’s ambition of employing technology to make fashion and lifestyle more accessible to the Indian mass.

The new Roadster store is opening at 100 Feet Road in Indiranagar, one of the very posh residential and commercial locality of Bengaluru. With a store size of 4000 square feet, this luxuriously huge store has been designed to engage customers with its appearance, ambience and use of technology.

Roadster

Inside the store is a video wall, with complete control to shopper by virtue of a touch interface, which will display every nooks and crannies of all Roadster products as well as provide a snippet of the latest fashion trends across the globe. To make things more interesting for the customer, a ‘Scan & Go’ purchase mechanism will be in place which will allow customers to add their purchase choices from the Roadster lineup into the Myntra shopping cart, removing the need for shopping bags, checkout counters and long billing queues, making it an even more comfortable experience for the customer.

To take the technology boom employed at Roadster one step further, a ’Highway 360’ feature, powered by virtual reality, will allow a person to visit idyllic locations and have incredible experiences, all through a virtual road trip. If this wasn’t enough, the customers will also get to pick tokens from a display that are to be placed on the touch-surface which will reveal real life destinations and clothing options appropriate for said location. All of this technology is done through the power of Artificial Intelligence, designed to empower and enrich the customer experience.

Myntra and Roadster’s alliance has paved the way for Myntra to develop an omni-channel presence, a feat not yet achieved by e-commerce sites in India of this scale. Roadster’s sale on Myntra constitutes of a little more than 8% of the overall revenue of Myntra, and such a partnership will help push Myntra’s dream of technology integration to the customer buying experience.

Ananth Narayan, CEO of Myntra & Jabong, spoke at the occasion of the store’s soft opening. He said that the store’s opening was the first step in Myntra’s plan to expand in the offline market and a brand like Roadster, with a growth rate of 80% YoY, will make for a very beneficial partnership for Roadster to boost its products and Myntra to become more omnipresent in the Indian retail market. He added that the store would be a transformative experience for customers through the technology that they will get to experience and bring in a new era of the shopping experience overall.

Adding to that, Manohar Kamath, Head of Myntra’s Fashion Brands, said that the store will be an addition to the portfolio of what Myntra has to and can offer to customers and the store’s design will prove to be a game changer for the future of retail.

 

Myntra Brings You Swarovski Jewellery, The Best Accessory

Valentine’s Day just got over and it was all about adding a sparkle to one’s clothes as well as to life. What better way to do that than by wearing Swarovski crystal jewellery, with its glamourous and classic look.

Swarovski’s jewellery stands out because of its crystal beads, which contain 32% lead, maximizing the refraction from the crystals. One can find Swarovksi jewellery in a multitude of colours precisely because of the different refractions of light that are made to emerge from the crystals.

Swarovski is a famous Austrian brand based out of Europe. The company headquarters, known as Swarovski Crystal Worlds, based in Wattens, Austria, attracts tourists from around the world l Worlds. A Giant created out of grass, with huge crystals for its eyes, is known to people around the world as more than 12 million people have visited the place. Another attraction there is a Crystal Cloud, with eight lakh Swarovski crystals!

The story goes that the founder of Swarovski, Daniel Swarovski, was skilled in glass-cutting. Yet, he invented an electric cutting machine which used hydro-electricity, so as to cut crystal glass finely.

swarovski-story-inside_myntra_140217

It was when the company formed by his name – Swarovski – launched its watches and jewellery collection in Europe that it became a desirable brand. Its USP were the precisely-cut, high quality, stunning glass crystals, besides the minerals, sand and quartz used to create its beautiful jewellery and watches. Swarovski’s crystal figurines can also find pride of place in homes around the world.

Thankfully, one doesn’t have to look far to possess a piece of Swarovski. Myntra, the leading fashion portal of India, has a huge collection of rings, bracelets, necklaces and earrings. On Myntra, Swarovski is available in unique forms, like a crystalline watch set, a tennis set bracelet, a crystal bangle watch and a crystalline Stardust pen. Party season or not, Swarovski accessories may be the best companion for you.

The Myntra-Swarovski partnership was crystallized in June 2016, following which, a huge collection of Swarovski’s earrings, bracelets, necklaces, sets, watches, writing instruments and more, became available to Myntra’s clientale.

The partnership was extra special for Myntra because it was also the first time that Swarovski had entered the online retail space.

In fact, the Swarovski e-boutique soon became one of Myntra’s premium offerings. Earlier available only in brick-and-mortar boutiques and stores of Swarovski, they were to be found at the mere click of a keyboard or button on a smartphone.

The best news of all, one that will undoubtedly bring a sparkle to your eyes, is that the price of this world-famous jewellery is not too expensive, starting from as low as Rs 1,990 to maximum of Rs 49,900.

The objective of the partnership between Myntra and Swarovski is to consolidate the online fashion portal’s reach and access with tech-savvy consumers in Tier II and Tier III markets, where it wants to enter through diversifying its brand offerings, thereby bringing the best of fashion and lifestyle to all parts of the country.