Myntra Acquires Omnichannel Firm Pretr

Myntra is focusing hard on their omnichannel strategy and while it is becoming the key priority, they have recently acquired a Mumbai based retail platform called Pretr. The primary specialization of the firm lies in their ability to decrease the gap between offline and online retail by offering one of a kind solution for consumers and brand. After the acquisition of the platform, forging partnerships with omnichannel brands has become easier for Myntra. It has also enabled the company to offer wide ranging solutions to retailers to further improve their own offline retail journey.  To be available in both digital platforms and physical brick and mortar stores will become more essential in the coming years. A brand can’t sustain with just one wing any longer and a wider presence has become important.

The customers on the website and Myntra app will now be able to explore of online and offline products of their favourite brands with ease. Several add on services like streamlined delivery process that will enable same day delivery possible, also click and collect facility will be now available. There is also the option of exchanging, returning or adjusting clothes can be now done in the offline stores of the same brand.

Myntra omichannel Roadster store

Pretr also has a unique solution called ‘Endless Aisle that will enable customers who are visiting the offline stores of the brands can have a look the entire catalogue, inclusive of the inventory and stock from the other outlets. You can easily select the items that you like and pick them up later as per your convenience from the retail outlet. You can also ask the items to be delivered at your place of your choosing.

This is one of the most effective acquisition done by Myntra that will help the company tie up with 50 new brands. It has been a strategic selection that will, in the coming years be available in stores. CEO of Myntra, Ananth Narayanan says that he noticed a trend in online sales. As per their data based insights, the online sale is much higher at the places where the company also has an offline store. Hence, the company’s new wing Pretr will help their private label brands deliver a richer shopping experience to all their customers.

The Mumbai based startup, Pretr was founded in 2016 by Bhavik Jhaveri and Ankur Joshi. After realizing that the mélange of offline and online platform of the same brand will reap benefits they started their company. They observed a pattern in the market where offline and online platforms of the same brand were competing against one another, instead of enabling. So, they came up with a solution through which they developed solutions that would allow the digital counterpart of the brand becomes an enabler of the whole business especially the physical retail store. Eventually they added many more functionality and services as their project gained further momentum. With their power of internet technologies, they were able to achieve a lot of success. They also made the best use of predictive algorithm and machine learning to provide unique solutions to retailers and consumers alike.

Source: Myntra’s Latest Partnership With Pretr Set To Maximise Efficiency

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Get Ready Fashionista! Myntra Beauty Edit Third Edition Is Back

As the mercury level is shooting through the roof, summer beauty routine almost seems to be taking a back seat. And why wouldn’t it? The humidity in the air makes skin sticky and hair frizzy and a coat of makeup above that just sounds like a bad idea. But going bare faced all summer isn’t the solution now, is it?

Summertime is not all bad when it comes to keeping up the beauty quotient. Thanks to some truly new and innovative beauty products, you can still look polished regardless of how hot the weather is. Get rid of all your heavy creams, full cover foundations and dark red lip colors and replace them with lightweight moisturizers, sun screens, bright hues of corals and peach for your lips, and you are ready to take on another sunny day.

myntra beauty edit

And because we truly don’t want you to look any less glamorous than the previous month, Myntra is coming back with its much awaited third edition of the ‘Myntra Beauty Edit’. So, get ready to stock up your cosmetic collection with summertime essentials, for you will not just get them at big discounts but also receive freebies on every purchase.

After the incredibly successful editions held in December last year and March 2018, the event is ready to engross consumers once again on 29th and 30th of May. This time the event promises to be the largest one in the category yet. With over 10,000 products on offer to sweep you off your feet the festival will include makeup items, perfumes, and skin-care and hair-care products. There will also be men’s grooming products for the studs and bath and body from the leading global and domestic brands.

Famous brands such as Wet & Wild, Australis, Absolute New York, Palladio, Issey Miyake and Clinique among others will be available in the Beauty Edit. It is once again in association with Maybelline New York that makes the event even more awesome. Some 40 brand launches are also going to take place including Avene, Wet n Wild, WOW skin science, Fab India, Absolute New York, O3+, VLCC, Leading Korean beauty brand – It’s Skin, Cetaphil, SNP (Korean sheet mask), which is exclusive to Myntra and more.

So, while Maybelline will be giving out the most lucrative offers, other favourite brands such as L’Oreal, Lakmé, Veet, Philips, Biotique, Neutrogena, The Face Shop and over 250 other brands will also sweep you off your feet with massive discounts. And that’s not all, on all your purchases you are certain to receive gifts which will include fashionable stud earrings. Shopping for your favourite cosmetics and beauty products have never been this fun and extravagant.

So, scream out to the scorching summers to bring it on and you shine on like a crazy diamond! Don’t forget to log on to your Myntra App to make the best of the incredible offers. And not just for yourself, this is also the best time to look for the perfect gifts for your girl gang.

The 2nd Edition Of Myntra Fashion Upgrade Is Going To Be Bigger & Better

After the roaring success of the 1st edition of Myntra Fashion Upgrade, the online shopping website is back with its second edition and things seems to be taking off right from the beginning. It is the perfect opportunity for everyone to do a good act while upgrading their fashion statement a notch or two higher.

The second edition of the Myntra fashion upgrade is going to take place from the 1st of April till the 6th and the event has already received a lot of traction. The event allows consumers to receive redeemable points for the unused clothes that they will donate to the shopping website. Myntra will there after donate all the collected clothes to GOONJ, a Delhi based non-government organization who will channelize the items to the farfetched villages in India and the urban slums. This year the fashion website is scaling the entire operation and targeting to collect over 6 lakh items. It will be a 40% increase from the 1st edition that was held in November 2017. If they are capable of pulling off the operation, this will be the largest ever collection done globally.

Exchange.Earn.Upgrade: Myntra Fashion Upgrade Is Back

So, if you are one of those people who have a wardrobe full of clothing items yet always complain that you have nothing to wear, this is your opportunity to help the one in need, while cleaning out your closet. Take out all those clothes that you have been saving to wear when you will fit into them or the clothes that you bought on impulse and never actually wore. Those cute tops that you thought you could wear to a party but they don’t match your personality anymore or the uncool dresses that someone gifted you but you never once tried them on, also fit the bill pretty well. Make sure to give out as many items as you can and in a state good enough that someone could wear. The more you give away, the more points you earn and you can elevate your wardrobe collection at a go.

And guess what, that’s not all. The brands that are participating in this event are impressive to say the least. The in house brands of Myntra like HRX, Roadster, Anouk, All About You and Dressberry are all offering brilliant exchange offers for your redeemable points. Hold on, that’s not all! International brands like Jack & Jones, United Colors of Benetton, Vero Moda, Forever 21, and USPA, as well as domestic ones like W, Biba and Red Tape are also lining up with great offers.

So, what are you waiting for? Go log in to the Myntra App or website and check out the fantastic list of fashion items that you can purchase. You will receive full assistance with regard to how and where you can use your redeemable points and use it for the best. But before that run to your wardrobe, ask your mom’s help if you want but let go off your unused clothes and revamp your wardrobe for the upcoming summers. And get ready to rock the streets with full-on glee.

source: http://www.articlepoint.org/article/myntra-fashion-upgrade-2nd-edition-is-back-with-a-bang.aspx

Myntra Introduces Hi-Tech Fashion Through Rapid

Fashion trends have been evolving faster than technology itself. And in this age of technological revolution, Myntra has decided to integrate AI into the world of fashion. Gone are the days when you waited longingly for the latest trends. Fashion trends were dependent on seasonal cycle until the recent past and to flaunt a new style we had to wait from six months to a year. But today with the help of brilliant technological innovations like machine learning we are able to switch our upgrade our styles in mere 45 days.

That is what Myntra’s Rapid Project is all about – fashion meets hi-tech engineering. It is a process through which the delivery of the latest fashion trends that used to take 140 days have been significantly reduced to just 45 days. So, what exactly is Rapid?

The project began about three years ago and the company actually aimed to accomplish a revolutionary goal of delivering fast fashion. The initial idea was to speed up the manufacturing process and meet consumer demands as fast as possible. All this had to be done keeping in mind the high quality, latest fashion and cost effectiveness as well. After rigorous research and study by a team of engineers at Myntra, the company finally came up with the idea of integrating Artificial Intelligence with fashion. The use of AI and sophisticated graphical processing units (GPUs) we brought together with the company’s in-house engineering. Thus Rapid was born which is currently been supported by brands such as Moda Rapido and Here and Now.

Myntra’s Rapid Project

So, if you happen to be wearing a garments from one of these brands, it is quite possible that they are made by Myntra’s AI platform. Ambarish Kenghe, the Chief Product Officer Myntra in an interview with Mint said that the core idea of Rapid is to bring forward fast fashion in an intelligent manner, given the technological lineage of the company. He told the paper that in the beginning phase of the project there was more of design-input than machine learning. However, over a period of time the machine influence have increased and it requires lesser and lesser supervision.

Now many may ask why Rapid has been successful, after all fashion has always been something that requires human attention and passion. But what they don’t realize is that this piece of tech is more human than any other similar innovations in the industry. It has a colossal data at its disposal that allows it to gauge at what exactly the consumers are looking for. In fact in time the AI will be able to predict the future fashion trends and deliver new styles to people that they didn’t know that they wanted. Besides, it is coupled with Myntra’s line of successful suppliers and manufacturers that offer key elements which is required to build a popular brand. And that is how Myntra is taking the next step towards the future of fashion technology. Come be a part of the joyride, you’ll love it for sure!

Source: http://www.articlesdunia.com/shopping/fashion/myntra-is-changing-the-face-of-technological-innovation-in-fashion

10 Seconds To Love: Roadster

Roadster launched a new kickass campaign with a 10-second video on the occasion of Valentine’s Day and it blew some minds away! Let’s say it wasn’t subtle but it subtly described the occasion and all that goes behind and undercover during the time of celebrating love. It was sweet and sexy, killing two birds with a single arrow.

The best part? If you ask me it the way the video clip that was released kept it crisp and sweet- just as the brand Roadster is. The campaign captures exactly this with precision and style. Roadster is one Indian brand that has become synonymous with travel and adventure, motivating young people to embrace the road. This launch is a step to further this. There is something about simplicity, comfort and hardiness in clothing that arouses in us, the need to set out to experience the world. This is what the apparel, footwear and accessories by Roadster for men and women makes one feel, inspired.

The original adventure is not time you climbed a mountain, swam across a river or skydived, but the deep-seated emotions you felt, the people you were with and fears that you conquered. All these little things make our lives larger. And Roadster, being a traveler’s brand has everything you need to feel comfortable and quirky at the same time. With a range of shirts, sweaters, jeans, jackets, footwear and accessories, there is something for each one of your adventures, even if it is love this season. In any case, love is the only original adventure.

Roadster happy Valentines day

The campaign just outlines the spirit of the brand and its s4ense of humor. It shows the democratic and liberated feel at Myntra, that all its in-house brands portray. It a little bit of laugh and fun, but at the same time under covering the deep-running emotions and thoughts that go into something.
That’s the beauty of all brands for the young, especially when it’s a travel inspired brand.

Valentine’s Day is not just about hearts and flowers for us all, except for Archies. And about spending more time together, getting into our comfort zones, along with living an adventure. After all Life, itself, is the greatest adventure of all. And there couldn’t be a tribute better than this one to a day that celebrated love and togetherness. So it isn’t a bad idea to plan a trip with your better halves and go on a romantic adventure with them to create ever-lasting meaningful memories. And if you’re worried about any kind of gear, head onto the Myntra app on your phone and all your road related needs will be taken care of by Myntra. Not only will you find rad looking, durable and comfortable apparel, shoes and accessories from Roadster, but you will find everything else you can think of, delivered right to your doorstep. Make sure you head out soon and make every moment of your life count.

Source: Valentine’s Day: Roadster Style

 

Easy Returns and Instant Refunds, Not Just For Metro-Cities

Have you ever had to return something you bought because it didn’t fit, or you just didn’t like it as much as you had while buying it? We have all been there. If you have too, you probably know that feeling of embarrassment and awkwardness very well. But with Myntra’s customer-centric services you can say good bye to those feelings.

Myntra has pledged to make returning products smoother than it ever was. Myntra believes that its customers should only keep products they are completely satisfied and happy with, thus, introducing the unique Easy Return and Instant Refund policy. Now you can return any order or part of an order with “No Questions Asked” whatsoever.

Myntra has developed to become the online shopping and fashion destination. It’s the one name that reverberates in your mind when you think of buying anything, especially apparel and accessories online. The flow of thought doesn’t just flow in one direction. It happens the other way round as well. Myntra has excelled in providing a trustworthy and rewarding service to all its customers keeping their wants, likes and needs in mind. This has ensured a seamless and convenient shopping experience for each customer. So the flow turns the other way with lots of people trying online shopping for the first time to high recommendations and a personal connect with Myntra.

Now Myntra has always maintained the position to be working hard and fast towards making this experience of online shopping b4etter and better every day. And the hard work shows every day with their constant innovation and creativity in bringing world class services to its customers. To continue this trajectory, Myntra has now turned its focus away from the metro cities towards other parts of the country. Myntra divulged into researching the online shopping pattern and potential in tier 1 and tier 2 cities across the country and has found that these are the location where the next big thing in the online shopping industry will come from. With so many internet users in these smaller cities across India, the potential to adhere to online shopping which is much more convenient and hassle-free should come naturally. But it doesn’t.

Easy Returns and Instant Refunds

There is a reservation among these cities of whether they would get genuine and good quality products shipped to them and whether these products would be like they thought they would be while looking at their pictures. Myntra has thought of a way out of this. Myntra has time and again sho3wn us that it understands its customers completely and to make sure its tier 1 and tier two customers feel  secure and confident while choosing their favorites clothes and accessories on the Myntra app and website, it has launched new features that ensure just this. The instant Refund and Easy return features, which will ensure instant refunds against products that a customer might be unhappy or not completely satisfied with and easy returns- which makes sure that if a customer decides to return the product in their order or a part of their order, they can do so without any hassle or embarrassment, with no questions asked, whatsoever.
Shopping couldn’t get better than this!
 

Myntra Celebrated Children’s Day With New Toy Launch

Toys can really be a very important step towards teaching children about important lessons in life and good parenting always demands good toy choices that you make for your kids earlier in their lives. Not only that, but toys have the most lasting impressions and memories in the mind of a child and whatever they represent and however much fun they will be is going to be remembered by children for a very long time. Can you recall some of the toys from your own childhood this children’s day?

It might seem to be a very small thing to consider while raising a child- to take time and to think in depth about what kind of toys you would want your child/ children to play with. I mean obviously when your child grows enough to be able to choose his/her toys by themselves, they should be given a free hand in choosing whatever they are most interested in. But take the liberty of putting down any toys that are violent or demeaning in any way. I repeat, in any way. After all you owe it to your kids to at least give them a chance to rise about the monstrosities and the vicious cycle of sexism and a discriminatory patriarchal society. And a society which thinks any form of violence and war is justified in any way. A society that thinks killing a person as punishment for a grievous crime is the only way to go about eradicating that crime, never works, does it?

Myntra Made Children’s Day Special

Coming back to the happy-go-lucky world of toys and all things pretty and fluffy in this world, toys should are not just playful bright colored things that your child decided to amuse his/her time with to not feel bored. Toys could be teachers of all kinds of lessons- from simple and complex concepts that are useful at school to the deep lessons of life. Toys can go all the way.

So if your child makes a mistake or doesn’t understand what you are trying to tell them, get them the perfect toy to help them understand. You might end up seeing results immediately or over a period of time. But nevertheless, you will see them, provided you are creative enough to think your choice for them through. After all you are responsible for shaping the kind of person your child is going to grow up to be. So what do you do if the best time to gift them with that lesson filled toy is ‘right now”? You download the Myntra App if you don’t already have it for all your fashion needs and search for any kind or brand of toy you are looking for. Remember the one thing to keep in mind while buying toys other than obviously the question of what to buy is to think of the quality and durability of the toy. After all the best toys are always the ones that have been passed along generation and still do the trick perfectly. Not to mention hit the right memory cords.

Myntra launched a vast collection of fun top-notch toys from brands like Simba, Funskool, Hotwheels, Barbie and Lego.  Not just this, Myntra also uncovered fashion and other kid’s lifestyle products at massive discounts, to adhere to the little masses.

Source:  Myntra Made Children’s Day Special

Myntra Associates With Indian Weavers For NAVIBHU

New brand alert on Myntra! Yes, an exquisite brand NAVIBHU has been launched on Myntra. This is a brand with a difference and many stories. Who upholds the brand you ask? The indigenous handloom and traditional weavers from across India. They produce their breathtaking creations for Myntra and Myntra brings it directly to you at your doorstep. So Myntra has found us a way to directly source our traditional saree and dupatta needs from the creators and artisans behind these, giving them most of the share of the profit that is to be made by excluding any middlemen, while at the same time ensuring quality for us. Talk about what technology and some good intentions can do!

Myntra has always been committed to the quality and genuineness of the products you receive so much so that it has sourced all of the NAVIBHU products directly from weavers across the country. This ensures quality and affordability of these products and is proving to be a revival of the lives of the talented artisans associated with Myntra. Myntra is greatly invested in reviving the rich culture and heritage of Indian handlooms. Not only is NAVIBHU bringing growth and prosperity to the lives of these weavers and craftsmen, but Myntra along with the Government of Indian is sponsoring their education at IGNOU & NIOS. Something to make sure that these small industries don’t die out within their new generations.

Smriti Irani launches Myntra handloom brand

The brand has been launched in association with the Ministry of Textiles to support weavers and promote India’s traditional handloom industry. All Navibhu products are sourced directly from weavers across the country. This ensures quality and affordability of these products and is proving to be a revival of the lives of the talented artisans associated with Myntra. Not only does Myntra aim to bring growth and prosperity to the lives of all these weavers and craftsmen through Navibhu, it is, along with the Government of India, also sponsoring the education of handloom weavers and their children at IGNOU & NIOS. Something to make sure that these small industries don’t die out within their new generations.

The launch was part of Myntra’s annual summit, Tech Threads, where the Minister for Textiles, Smriti Irani unveiled NAVIBHU, wishing the brand great success. She also underlined the growth in sales of Indian handloom brands on e-commerce brands like Myntra.

Coming to the role of technology Myntra is offering this initiative, Myntra CEO, Ananth Narayan, while receiving the good wishes and expressing Myntra’s gratitude and pride to be able to be a part of this initiative by the Government of India, talked about how Myntra is spending technology to achieve this growth and showcased two new technological innovations by Myntra- Rapid as a Service and Myntra Mirror. While Rapid as a Service is going to use Artificial Intelligence (AI) to design new brands, like Myntra is already doing with Moda Rapido and Here&Now, Myntra Mirror is going to use AI to improve the brand-customer interface.

You should definitely check out the collection on the Myntra App and website. These pieces are worth becoming your family heirlooms and therefore spending on these would be an investment which you won’t regret. The launch was facilitated by a star studded fashion show. This indeed is a big milestone in reviving the small cottage industries in India and help people in these jobs thrive.

Source: https://articles.abilogic.com/257117/beautiful-beginning-myntra-navibhu.html

Fashionotsav: The Myntra Pre-Diwali Sale

Brace yourself guys, because you know something great is on its way. Diwali is on its way and so are all the discounts and sales. You will find news and announcement of sales and special discounts for Diwali across various platforms, but you already know where the biggest fashion Diwali sale is going to be this Diwali. At Myntra.

Myntra released an adorable ad film starring Ayushman Khurana and Aditi Rao Hydari for releasing its pre-Diwali and Diwali massive sales. Earlier Myntra ran the super sale of the year with Flipkart and Jabong, the Big Billion Days sale, where Myntra selected the trendiest of its fashion and lifestyle products and offered you a 50%-80% sale on this catalogue. The brand line up was unbelievable with brands like Roadster, HRX, All About You, Mast & Harbor, Moda Rapido, Dressberry, Anouk, Forever21 and Marks & Spencer among others. Myntra doesn’t shy away from showering its customers with deals and freebies even on its social networking platforms, select bank credit/debit cards and Myntra in-app shopping groups. Our favorite pick was the price guessing game of outfits in return for free shopping vouchers. One is bound to feel compelled to take advantage.

Fashionotsav

This time around, the pre-0Diwali sale has been called the “Fashionotsav”, which is an interesting desi spin on the word ‘fashion’. Well, Myntra has never let an opportunity to get creative go out of its hands. This is the sale that thousands are looking forward to and counting down to, as it starts on the 7th of October and end on the 9th of October. This makes it the most sought after pre-Diwali sale as it is just days before Diwali, when you are gearing up for the upcoming festivities and shopping your hearts out for all the auspicious ceremonies that fall on and around Diwali. Not to forget all the Diwali gifts and return gifts and presents on has to keep in mind while going on the pre-Diwali shopping trips.
Myntra has decided to come to your rescue once again. The Fashionotsav Sale from Myntra offers you a discount of at least 50%, going up to 80% off! Isn’t it just crazy? Not just this, there is a flat 80% off of certain brands, and a buy 1 get 3 free on others. Talk about a real Diwali blast? And what will be up for grabs are the biggest fashion brands on Myntra which is home to more than 150 fashion brands today, growing by the minute.

Exciting right? But you still haven’t heard about the most interesting and mind-blowing feature of this pre-Diwali sale, the Style Spinner! Yes. There is a spinner launched on the Myntra website and rolls out looks for you which you can directly shop from. Head over to Myntra make your Diwali shopping dreams come true and subscribe to “Freshly Mynted”, the official Myntra blog for more news on this and other updates.

 

Delhi, Mumbai, Kolkata and Chennai: How India tackles Winter

The fall is here ya’all! Though summer comes with promises of fun, outdoors, beaches, vacations and mangoes (off course), the fall-winter time has a charm of its own. It brings with it cups of hot coffees, teas, cocoa, warm and fluffy sweaters and days under the blankets reading away. Aren’t you craving for that drop in the temperature just as we are, so that you can feel that familiar feeling that you resonate with the mountains up above? Me too.

Another, “out there’ thing that happens during the time of a shift from summer to autumn and fall, is the not-so-subtle up in the fashion game of everyone you know! Am I right? People come out looking more dapper and properly dressed. Basically it’s due to the charm and style of winter sweaters, cardigans, mufflers, coats, capes, jackets and shawls. India is a land of diverse culture, food, climate, terrain, beliefs and so on. In terms of style and fashion, like everything else, the country displays varying tastes and choices. Let’s talk about the four metropolitan cities and see how they dress and go about in the season of warm hugs and hot cocoa.

Let’s start with the capital, shall we? Delhi. Delhi is the northern most of the metros and is therefore the closest to the chilly mountains of the great Himalayas and the snowy paradise-like valley of Kashmir. The cold icy winds from the mountains blow far enough to reach Delhi in a much milder, but “still there” form. Hence Delhi gets cold, extremely very cold at times. And this is great news for the fashionistas this city is filled with. Comes out the fashion game, with chic and cozy pieces that Delhites love to make a style statement with. Combatting the cold weather in style, they prefer flaunting (it’s in their blood) long coats or a 80s inspired vintage jacket. Boots are a staple in the heeled or flat varieties and just one pair is never enough to satisfy anyone. Oversized sweatshirts over skinny jeans with a fluffy muffler are part of another essential winter look.

Mumbai announces winter, not with the drop in the temperature but the launch of new fashion collections and apparels! It’s not considered the fashion capital of the country for no reason at all. The trailblazing fashion shows set the mood and with less humidity in the air, people extend their wardrobes to drape dresses, long skirts, flare pants, leather jackets and everything that goes with the bold Mumbaikar style.

Casual and comfortable defines the winter style quotient in Chennai. With the temperature not lowering too low, the city has pleasant as well as sunny days. The breeze chills slightly during the nights and the evenings. That when the good people of Chennai like to drape around some shawls and stoles around themselves. These are the major winter style essential in Chennai, and can be spotted in bright and varied color, patterns and designs.

And at last we come to Kolkata, the land of artistic designers and artists on the legendary lines of Satyajit Ray and Sabyasachi Mukherjee. The winter season brings with it foggy mornings, bright days, and cool evenings with a smattering of rain every now and then. While taking a stroll in the evening, a long-sleeved shirt or a khadi kurta is perfect to keep you snug. An inclination towards rich fabrics opens up a box of treasures offering crepe, brocade, silk, and a few other fabrics from Kolkata.

Want to try styles from all of these places? Head to Myntra.com or the Myntra App and find anything you want and be anywhere!

Source: http://www.articlefans.com/shopping/clothing/autumn-winter-fashion-desi-style-493.html