Myntra Celebrated Children’s Day With New Toy Launch

Toys can really be a very important step towards teaching children about important lessons in life and good parenting always demands good toy choices that you make for your kids earlier in their lives. Not only that, but toys have the most lasting impressions and memories in the mind of a child and whatever they represent and however much fun they will be is going to be remembered by children for a very long time. Can you recall some of the toys from your own childhood this children’s day?

It might seem to be a very small thing to consider while raising a child- to take time and to think in depth about what kind of toys you would want your child/ children to play with. I mean obviously when your child grows enough to be able to choose his/her toys by themselves, they should be given a free hand in choosing whatever they are most interested in. But take the liberty of putting down any toys that are violent or demeaning in any way. I repeat, in any way. After all you owe it to your kids to at least give them a chance to rise about the monstrosities and the vicious cycle of sexism and a discriminatory patriarchal society. And a society which thinks any form of violence and war is justified in any way. A society that thinks killing a person as punishment for a grievous crime is the only way to go about eradicating that crime, never works, does it?

Myntra Made Children’s Day Special

Coming back to the happy-go-lucky world of toys and all things pretty and fluffy in this world, toys should are not just playful bright colored things that your child decided to amuse his/her time with to not feel bored. Toys could be teachers of all kinds of lessons- from simple and complex concepts that are useful at school to the deep lessons of life. Toys can go all the way.

So if your child makes a mistake or doesn’t understand what you are trying to tell them, get them the perfect toy to help them understand. You might end up seeing results immediately or over a period of time. But nevertheless, you will see them, provided you are creative enough to think your choice for them through. After all you are responsible for shaping the kind of person your child is going to grow up to be. So what do you do if the best time to gift them with that lesson filled toy is ‘right now”? You download the Myntra App if you don’t already have it for all your fashion needs and search for any kind or brand of toy you are looking for. Remember the one thing to keep in mind while buying toys other than obviously the question of what to buy is to think of the quality and durability of the toy. After all the best toys are always the ones that have been passed along generation and still do the trick perfectly. Not to mention hit the right memory cords.

Myntra launched a vast collection of fun top-notch toys from brands like Simba, Funskool, Hotwheels, Barbie and Lego.  Not just this, Myntra also uncovered fashion and other kid’s lifestyle products at massive discounts, to adhere to the little masses.

Source:  Myntra Made Children’s Day Special

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Myntra Associates With Indian Weavers For NAVIBHU

New brand alert on Myntra! Yes, an exquisite brand NAVIBHU has been launched on Myntra. This is a brand with a difference and many stories. Who upholds the brand you ask? The indigenous handloom and traditional weavers from across India. They produce their breathtaking creations for Myntra and Myntra brings it directly to you at your doorstep. So Myntra has found us a way to directly source our traditional saree and dupatta needs from the creators and artisans behind these, giving them most of the share of the profit that is to be made by excluding any middlemen, while at the same time ensuring quality for us. Talk about what technology and some good intentions can do!

Myntra has always been committed to the quality and genuineness of the products you receive so much so that it has sourced all of the NAVIBHU products directly from weavers across the country. This ensures quality and affordability of these products and is proving to be a revival of the lives of the talented artisans associated with Myntra. Myntra is greatly invested in reviving the rich culture and heritage of Indian handlooms. Not only is NAVIBHU bringing growth and prosperity to the lives of these weavers and craftsmen, but Myntra along with the Government of Indian is sponsoring their education at IGNOU & NIOS. Something to make sure that these small industries don’t die out within their new generations.

Smriti Irani launches Myntra handloom brand

The brand has been launched in association with the Ministry of Textiles to support weavers and promote India’s traditional handloom industry. All Navibhu products are sourced directly from weavers across the country. This ensures quality and affordability of these products and is proving to be a revival of the lives of the talented artisans associated with Myntra. Not only does Myntra aim to bring growth and prosperity to the lives of all these weavers and craftsmen through Navibhu, it is, along with the Government of India, also sponsoring the education of handloom weavers and their children at IGNOU & NIOS. Something to make sure that these small industries don’t die out within their new generations.

The launch was part of Myntra’s annual summit, Tech Threads, where the Minister for Textiles, Smriti Irani unveiled NAVIBHU, wishing the brand great success. She also underlined the growth in sales of Indian handloom brands on e-commerce brands like Myntra.

Coming to the role of technology Myntra is offering this initiative, Myntra CEO, Ananth Narayan, while receiving the good wishes and expressing Myntra’s gratitude and pride to be able to be a part of this initiative by the Government of India, talked about how Myntra is spending technology to achieve this growth and showcased two new technological innovations by Myntra- Rapid as a Service and Myntra Mirror. While Rapid as a Service is going to use Artificial Intelligence (AI) to design new brands, like Myntra is already doing with Moda Rapido and Here&Now, Myntra Mirror is going to use AI to improve the brand-customer interface.

You should definitely check out the collection on the Myntra App and website. These pieces are worth becoming your family heirlooms and therefore spending on these would be an investment which you won’t regret. The launch was facilitated by a star studded fashion show. This indeed is a big milestone in reviving the small cottage industries in India and help people in these jobs thrive.

Source: https://articles.abilogic.com/257117/beautiful-beginning-myntra-navibhu.html

Fashionotsav: The Myntra Pre-Diwali Sale

Brace yourself guys, because you know something great is on its way. Diwali is on its way and so are all the discounts and sales. You will find news and announcement of sales and special discounts for Diwali across various platforms, but you already know where the biggest fashion Diwali sale is going to be this Diwali. At Myntra.

Myntra released an adorable ad film starring Ayushman Khurana and Aditi Rao Hydari for releasing its pre-Diwali and Diwali massive sales. Earlier Myntra ran the super sale of the year with Flipkart and Jabong, the Big Billion Days sale, where Myntra selected the trendiest of its fashion and lifestyle products and offered you a 50%-80% sale on this catalogue. The brand line up was unbelievable with brands like Roadster, HRX, All About You, Mast & Harbor, Moda Rapido, Dressberry, Anouk, Forever21 and Marks & Spencer among others. Myntra doesn’t shy away from showering its customers with deals and freebies even on its social networking platforms, select bank credit/debit cards and Myntra in-app shopping groups. Our favorite pick was the price guessing game of outfits in return for free shopping vouchers. One is bound to feel compelled to take advantage.

Fashionotsav

This time around, the pre-0Diwali sale has been called the “Fashionotsav”, which is an interesting desi spin on the word ‘fashion’. Well, Myntra has never let an opportunity to get creative go out of its hands. This is the sale that thousands are looking forward to and counting down to, as it starts on the 7th of October and end on the 9th of October. This makes it the most sought after pre-Diwali sale as it is just days before Diwali, when you are gearing up for the upcoming festivities and shopping your hearts out for all the auspicious ceremonies that fall on and around Diwali. Not to forget all the Diwali gifts and return gifts and presents on has to keep in mind while going on the pre-Diwali shopping trips.
Myntra has decided to come to your rescue once again. The Fashionotsav Sale from Myntra offers you a discount of at least 50%, going up to 80% off! Isn’t it just crazy? Not just this, there is a flat 80% off of certain brands, and a buy 1 get 3 free on others. Talk about a real Diwali blast? And what will be up for grabs are the biggest fashion brands on Myntra which is home to more than 150 fashion brands today, growing by the minute.

Exciting right? But you still haven’t heard about the most interesting and mind-blowing feature of this pre-Diwali sale, the Style Spinner! Yes. There is a spinner launched on the Myntra website and rolls out looks for you which you can directly shop from. Head over to Myntra make your Diwali shopping dreams come true and subscribe to “Freshly Mynted”, the official Myntra blog for more news on this and other updates.

 

Delhi, Mumbai, Kolkata and Chennai: How India tackles Winter

The fall is here ya’all! Though summer comes with promises of fun, outdoors, beaches, vacations and mangoes (off course), the fall-winter time has a charm of its own. It brings with it cups of hot coffees, teas, cocoa, warm and fluffy sweaters and days under the blankets reading away. Aren’t you craving for that drop in the temperature just as we are, so that you can feel that familiar feeling that you resonate with the mountains up above? Me too.

Another, “out there’ thing that happens during the time of a shift from summer to autumn and fall, is the not-so-subtle up in the fashion game of everyone you know! Am I right? People come out looking more dapper and properly dressed. Basically it’s due to the charm and style of winter sweaters, cardigans, mufflers, coats, capes, jackets and shawls. India is a land of diverse culture, food, climate, terrain, beliefs and so on. In terms of style and fashion, like everything else, the country displays varying tastes and choices. Let’s talk about the four metropolitan cities and see how they dress and go about in the season of warm hugs and hot cocoa.

Let’s start with the capital, shall we? Delhi. Delhi is the northern most of the metros and is therefore the closest to the chilly mountains of the great Himalayas and the snowy paradise-like valley of Kashmir. The cold icy winds from the mountains blow far enough to reach Delhi in a much milder, but “still there” form. Hence Delhi gets cold, extremely very cold at times. And this is great news for the fashionistas this city is filled with. Comes out the fashion game, with chic and cozy pieces that Delhites love to make a style statement with. Combatting the cold weather in style, they prefer flaunting (it’s in their blood) long coats or a 80s inspired vintage jacket. Boots are a staple in the heeled or flat varieties and just one pair is never enough to satisfy anyone. Oversized sweatshirts over skinny jeans with a fluffy muffler are part of another essential winter look.

Mumbai announces winter, not with the drop in the temperature but the launch of new fashion collections and apparels! It’s not considered the fashion capital of the country for no reason at all. The trailblazing fashion shows set the mood and with less humidity in the air, people extend their wardrobes to drape dresses, long skirts, flare pants, leather jackets and everything that goes with the bold Mumbaikar style.

Casual and comfortable defines the winter style quotient in Chennai. With the temperature not lowering too low, the city has pleasant as well as sunny days. The breeze chills slightly during the nights and the evenings. That when the good people of Chennai like to drape around some shawls and stoles around themselves. These are the major winter style essential in Chennai, and can be spotted in bright and varied color, patterns and designs.

And at last we come to Kolkata, the land of artistic designers and artists on the legendary lines of Satyajit Ray and Sabyasachi Mukherjee. The winter season brings with it foggy mornings, bright days, and cool evenings with a smattering of rain every now and then. While taking a stroll in the evening, a long-sleeved shirt or a khadi kurta is perfect to keep you snug. An inclination towards rich fabrics opens up a box of treasures offering crepe, brocade, silk, and a few other fabrics from Kolkata.

Want to try styles from all of these places? Head to Myntra.com or the Myntra App and find anything you want and be anywhere!

Source: http://www.articlefans.com/shopping/clothing/autumn-winter-fashion-desi-style-493.html

The 20s Are Passe, Here’s To Dressing Classy In The 30s

Though most 30-year-olds feel their youth is past when they turn the corner, they should know better. The thirties are the prime time of life, when life just seems to be starting. It’s full of possibilities and one feels the struggles of the 20s are behind and one has chosen one’s career or life path and needs to only invest passion and faith in it.

Along with other subtle changes, one’s desire to wear a certain kind of fashion style also reveals itself as one enters the ‘30s. The saying goes that age is nothing but a number, however, it does mean a lot when it comes to fashion. So, filling up one’s wardrobe with a different kind of fashion clothing becomes necessary.

From choosing classier and edgier clothing to dresses that flatter your body changes will work best. Even if you think you can carry them off, please try and ditch those shorts and LBDs, that you probably wear to look 20-something. Choosing to wear something younger may actually make you look older, that’s the irony of it.

Similarly, T-shirts with loud messages are not even for the 20s, what to talk of the 30s! Instead, choose formal or semi-formal blouses that spell elegance with a capital E.

The best part about moving into a new age is you can have fun throwing out clothes that no longer make any sense and filling it up with the new and relevant. And remember, at no age should you choose boring over bombshell.

Of course, you can continue to wear jeans, which come with a versatility to suit any age, but mix and match it well. For instance, you could wear it with a sheer top. Replace a sling bag with a classy purse, because the 30s call for smart accessories too, you know.

Palazzos

The thirties are also a time when people have become comfortable with their bodies, a real issue since teenage years for most people. That, combined with a better sense of fashion, makes dressing in the 30s a win-win affair.

But one thing you gotta remember is that now, comfort dressing steals a slight edge over style dressing. Palazzos instead of churidhars and maxis instead of minis define the thirties fashion over the twenties.

You can create a whole new wardrobe for the thirties on Myntra, India’s leading fashion portal.

Beyond clothes, fashion includes a whole lot of other things as well. Make-up for instance. Once in your thirties, choose a lighter lotion for your face and body. They help by keeping age away as well as don’t make you feel the discomfort of wearing a thick anti-age cream that you can put off till the 40s. Oils with vitamin E also help to moisturize a skin that’s slowly losing its natural moisture and helps to remove the puffiness. Fruit peel-based packs also help.

When it comes to hair, avoid taking the free hand you may have done in your twenties and go for less loud hairstyles and hair colours. Talking of hair, how about trying a middle parting? Perhaps, you haven’t tried the look since your schooldays but now it will go a long way towards making you look chic.

 

Source: http://www.artipot.com/articles/2098034/dressing-up-in-the-30s-can-be-a-whole-lot-of-fun.htm

The Show-Stopper At IIFA 2017? Myntra’s Fashion Show, Of Course

The International Indian Film Academy (IIFA), although a film awards event, has almost always had a fashion show as a part of it, ever since it made its debut in year 2009. Fashion designers like Manav Gangwani, Rocky S, Anamika Khanna, Falguni Shane Peacock, and Farah Ali Khan, not to mention Vikram Phadnis, who has been involved more than once, have showcased their latest fashion designs at the prestigious event.

One might as well as ask: What’s the connect between fashion and Bollywood? However, the truth is their connection is almost symbiotic, one unable to do without the other. Bollywood has always inspired fashion – with a new trend of clothes being portrayed in the movies in each generation, which is soon imitated by an adoring movie-going public across the country! Fashion on the other hand, has given Bollywood stars something totally new to wear and showcase and have an impact otherwise impossible.

Myntra being named IIFA 2017’s Style Partner

With India’s leading online fashion portal Myntra being named IIFA 2017’s Style Partner at the film awards night in New York – Times Square, no less – how could it not do a fashion show? It did that, that too, with a difference, as has been its forte, always.

Thus, Myntra has two feathers in its cap: Not only has it been chosen as the official style partner for this year’s edition of IIFA being held in New York’s iconic Times Square, it is also going to stage a fashion show during the event.

The Big Apple is home to many fashion shows, including its own annual show, The New York Fashion Week. But when Myntra, the style partner for IIFA this year and more, unveils its fashion show on July 13 during IIFA, it will be a fashion show with a difference.

The difference lay in not making models cat-walk on the ramp, but to “unramp” the fashion show, altogether, and making its models stroll on stage in groups, in a fun and informal way. The show stoppers were Bollywood actors Dia Mirza and Tapsee Pannu – who showed that there were many new and imaginative ways to adorn a sari, the Indian six-yard wonder.

Other clothes portrayed on the ramp were a mix-and-match of clothes and accessories available on Myntra from its Gen Next collection – comprising the latest quirky, urban, street fashion and stylish wear.

For those watching the IIFA awards back home, had no reason to feel deprived from not being able to have a slice of the cake. They could simply come online and shop in realtime for the very same clothes which were being showcased on the catwalk.

As more than 20 million Myntra app users voted for their favourite style icon, Bollywood star Alia Bhatt quickly won for herself the title of Myntra’s ‘Style Icon Of The Year.’

Later, there was even a green carpet interaction between the Bollywood celebrities and Myntra customers.

One could say, the awards night was one of the best of fashion and the best of Bollywood coming together: Myntra representing the best of fashion and IIFA bringing the best of Bollywood under one roof.

Source: http://articles.abilogic.com/235246/iifa-stage-lit-myntra-avant.html

Fashion Has Always Been All About You

India is turning fashionable, and what’s more, it is starting young. Unlike previous generations when only a select few included fashion in their daily choices, today’s world is one where almost every person is into fashion. Today’s fashion is not just about wearing trendy clothes but also the knowledge to accessorize and blend fashion with one’s own taste, all at the same time.

A leading fashion portal like Myntra cannot but be elated at this change. Anant Narayanan, CEO, Myntra & Jabong, in an interview with CNBC, said that fashion and lifestyle are undergoing a major transformation in recent times.

In fact, he went so far as to describe fashion as having emerged as a culture. The reasons for this, elaborated Ananth, was fashion becoming one of the best forms of self-expression; the modern Indian woman becoming aware about what she wants to do; and existing biases getting better. Making Myntra a daily habit for women was a task they had undertaken, shared Ananth.

All About You

What better example than Deepika Padukone’s All About You when it comes to a clothes brand created to give the wearer the freedom to actually wear what one wants, be it in the material that best suits the Indian weather, or having the choice of wearing western as well as Indian (which not many brands offer) and also being one of the most affordable brands in fashion, costing just between Rs 800-Rs 4000.

As Deepika Padukone shared in the same interview, when she initially thought of launching her own clothesline, it was to give expression to the girl inside. But her passion soon evolved into the idea of empowering girls and women, from age 15 to age 40, by giving them the right to find their preferred fashion within this brand.

Deepika said that fashion was an extension of a person’s personality and it truly came into fruition when one had the liberty to wear what they wanted to at home, work or any social setting without any peer pressure. Talking of her Spring-Summer collection launched recently, she said it had softer and lighter fabrics, lace, florals and pastels, with comfort being the key word. Deepika also emphasized that knowledge and acceptance of one’s own uniqueness is key and it is upto each one of us to mould it into our strength. Only then can a person drive out the irrelevant and embrace themselves.

All About You has also proved to be one of the top five women’s wear brands on Myntra, and among the top ten on Jabong, according to Ananth. The unique partnership of Deepika and Ananth, one an actor and the other a businessman, can be credited with the success that All About You has seen in the online retail space. By making the brand a lot more accessible to a larger audience, by endorsing simplicity as well as pizzazz, All About You has reduced the isolation that a lot of brands create by catering to specific trends and audiences. As Deepika has stated, it is all about exploring and embracing your true self which would in turn reflect in one’s style and clothing, the idea on which All About You is based on. As a matter of fact, Deepika based the idea of the brand based on her own mother’s elegant and relatable fashion which inspired her.

All About You has seen good growth in recent years. With a Year on Year growth of 150%, it’s no surprise that the brand is so hugely successful and will continue scaling higher in the foreseeable future.

Source: http://articles.org/fashion-gears-up-to-meet-a-fashionable-generation/

Myntra’s End of Reason sale begins Jan 3

Myntra, India’s leading online fashion portal, is bringing its flagship End of Reason Sale once again starting January 3, 2017. This is the fifth edition of the landmark sale. It lasts up to January 5, 2017.

Just when you think all the festivals and celebrations are over with the year coming to a close, the Myntra sale, coming as it does at the start of a new year, brings a whiff of hope and excitement with it. What’s more, the sale promises to deliver everything your heart desires with its tagline: “Jo chaho milega, jab Myntra ka sale khulega” (meaning whatever you want you can have, when the Myntra sale opens).

Myntra EORS sale

Around 1800 top Indian and international brands with their latest winter collections are part of the sale, which expects about 10 million-plus customers to come online to shop and create a new wardrobe for the New Year. To participate, customers of Myntra can shop through the Myntra mobile app, the Myntra mobile website and the Myntra website on the desktop.

Last year’s sale, the fourth edition of EORS, had helped Myntra log over two million item orders at the conclusion of the first day of a two-day sale. In the run-up to the opening of the sale last year, Rs 700 crore worth of products were added to the EORS wishlist. The wishlist is a special feature associated with the event. Potential customers have to hurry up and fill their wishlist with their favourite styles, so they don’t miss any extra offers.

One can expect up to 80% discount on the largest range of fashion clothing. An extra 5% discount can be availed on every purchase if a customer pays with a Myntra gift card.

Myntra has also introduced gamification during the EORS sale. The game, available on the Myntra app, allows one to play, accumulate points, and win early access to the sale. There are many other innovative activities, like the Mannequin Challenge, which can be used to uncover the prices of products.

By now, most people must have spotted the Myntra ad at least once. The ad features both P V Sindhu and Hrithik Roshan. While the Olympic champion and ace shuttler is seen tackling two players across the net even as she prefers to browse through he Myntra App, the Bollywood star is seen in his branded clothing lien HRX, jogging and giving a shoutout about the sale dates.

The 35-second ad tells shoppers to get ready for the ultimate sale. It encapsulates the secret fashion desires of people, and helps to build excitement. The commercial can be spotted on top TV Channels, while the marketing campaign for the sale is spread across print, radio, digital and social media. On the digital front,, besides the game, Twitter has seen Indian off-spinner R Ashwin doing his bit for the sale.

The TVC has been conceptualized by Happy Creative and directed by Razneesh Ghai. Kartik Iyer, CEO, Happy Creative Services, had this to say: “Working with Myntra on their EORS campaign has always been exciting, with the sale growing by leaps and bounds every season. The aim has been to build excitement around the most awaited fashion sale in the country.”

On the campaign, Gunjan Soni, CMO & Head, International Brands Business, Myntra, said, “EORS has emerged as the most sought-after fashion sale event in the country. Through this campaign, we are reaching out to our existing and new customers, urging them to prepare and make the most of the three-day sale.”

Gunjan Soni added, “The size and reach of our marketing campaign for the upcoming ‘End of Reason Sale’ is unprecedented. We have come up with an array of innovative activities to engage with our customers. We are doing a take on the Mannequin Challenge to reveal prices of products, gamification to drive traffic and a focused regional push on digital.”

Myntra Launches Sportswear Collection Ad Campaign

Myntra, the leading online fashion portal, has launched a new campaign to showcase itself as a one-stop destination for all sportswear. The campaign revolves around the theme, “pick a psort, let Mynra do the rest”, implying that no matter what sport may be to your liking, Myntra has everything you need to wear and have for indulging in the sport.

Through the new ad campaign, Myntra is trying to portray itself as not just a one-stop destination for all your sports apparel and accessories, but also the fact that it is not just the category leader in many areas, it is also big on sports. And why not, when 30 per cent of Myntra’s business is sportswear, including sports footwear.

Myntra sports

Moreover, you will not only find everything you need on Myntra, the portal will also help you fit the look, through a software. Myntra’s Shop by Sport and Shoe Finder software enables customers to shop for exactly what they want by filtering products as per their specific requirements. The platform has also added a feature called ‘Assisted Shopping’, wherein customers can dial in and speak to a support expert who will guide and navigate the customer through the sport shopping experience.

The campaign’s aim is to showcase the platform’s sports brand portfolio to reach out and leverage one of the fastest growing fashion segments in India. Being home to over 100 sports brands, including some of the most iconic brands, Myntra offers an unparalleled range of sportswear for people looking to engage in a wide variety of sporting activities.

On the campaign, Gunjan Soni, CMO & Head – International Brands Business, Myntra, had this to say: “Sportswear has been growing at 45% year-on-year and is one of the largest categories on Myntra. The Sports Campaign aims to unequivocally establish Myntra as the foremost destination for all your sportswear needs. A unique attribute for this category is need for advice and keeping this in mind, we have added some features to assist customers while shopping. We have also created a specialized sports store on the Myntra app to cater to the unique needs of customers and we are seeking to drive awareness for these offerings through this campaign.”

The TV Commercial: The TVC uses humour to show how a guy gets inspired to try a new sport each time he gets “hit” by the main object of each sport. Each time he changes his choice of sport, Myntra comes to his recue by providing him with the right asccessories to play that particular sport.

The TVC has been created and produced by Taproot Dentsu. Speaking on the occasion, Ayesha Ghosh, General Manger, Taproot Dentsu, said “As an e-commerce platform, Myntra’s edge lies in the width and depth of offerings, as well as the ease with which to access them. To launch their sport offering, we felt this route works best, as it covers the A-Z of sport and makes for an interesting way to display the sheer number of sporting brands that are available on Myntra. It speaks to anyone, whether serious about sport or not. While not the focus of the story, the service aspects of assisted shopping and shoe finder technology convey the required expertise for Myntra to take the high ground on sport.”

Source: http://articles.abilogic.com/192871/pick-sport-myntra-rest.html

Vogue India Had Night Out On Myntra

Among the most awaited events on the Indian fashion calendar – Vogue India’s Fashion’s Night Out – for the very first time, went digital in association with Myntra, the leading fashion portal. The dates for the event were 14-16 October, 2016.

The debut was the perfect time for fans of Vogue to buy classic Vogue favourites like Vogue Loves, Vogue Merchandise, Vogue Curates and Vogue Edits.

madisson-on-peddar_shift-by-nimish

Vogue has always been about the zeitgeist and this unique e-shopping experience was another step forward for the Vogue community. It was a chance for Myntra’s loyal customers to get their hands on exclusive designs from the best known names in fashion.

Vogue India’s Fashion’s Night Out @Myntra brought more than 90 leading Indian fashion labels in Vogue Loves – including SVA Couture, Tarun Tahiliani, Label by Ritu Kumar, Sabyasachi, Amrapali, Gauri and Nainika, Pankaj & Nidhi, Ashish N Soni, Gaurav Gupta, Rajesh Pratap Singh, Sanjay Garg, Shantanu & Nikhil, Suhani Pittie,. Arti Vijay Gupta, Deepa Gurnani, Dhruv Kapoor, Eina Ahluwalia, Geisha Designs, Ikai by Ragini Ahuja, Ilk by Shikha & Vinita, Hemant & Nandita, Kanika Goyal, Nikasha, Nimish Shah, Not So Serious, Outhouse, Payal Khandwala, PayalPratap, Shivan and Narresh, Sukriti & Akriti and Valliyan.

It was Fashion’s Night Out on Myntra, courtesy Vogue, with top-notch designers creating exclusive Vogue merchandise for the special event. The designers were Tarun Tahiliani and Monisha Jaising, with T-shirts and tote bags, respectively.

Vogue Curates helped customers to try out multiple looks for themselves, while Vogue Edits showcased select pieces from major international fashion brands.