Fashion trends have been evolving faster than technology itself. And in this age of technological revolution, Myntra has decided to integrate AI into the world of fashion. Gone are the days when you waited longingly for the latest trends. Fashion trends were dependent on seasonal cycle until the recent past and to flaunt a new style we had to wait from six months to a year. But today with the help of brilliant technological innovations like machine learning we are able to switch our upgrade our styles in mere 45 days.
That is what Myntra’s Rapid Project is all about – fashion meets hi-tech engineering. It is a process through which the delivery of the latest fashion trends that used to take 140 days have been significantly reduced to just 45 days. So, what exactly is Rapid?
The project began about three years ago and the company actually aimed to accomplish a revolutionary goal of delivering fast fashion. The initial idea was to speed up the manufacturing process and meet consumer demands as fast as possible. All this had to be done keeping in mind the high quality, latest fashion and cost effectiveness as well. After rigorous research and study by a team of engineers at Myntra, the company finally came up with the idea of integrating Artificial Intelligence with fashion. The use of AI and sophisticated graphical processing units (GPUs) we brought together with the company’s in-house engineering. Thus Rapid was born which is currently been supported by brands such as Moda Rapido and Here and Now.
So, if you happen to be wearing a garments from one of these brands, it is quite possible that they are made by Myntra’s AI platform. Ambarish Kenghe, the Chief Product Officer Myntra in an interview with Mint said that the core idea of Rapid is to bring forward fast fashion in an intelligent manner, given the technological lineage of the company. He told the paper that in the beginning phase of the project there was more of design-input than machine learning. However, over a period of time the machine influence have increased and it requires lesser and lesser supervision.
Now many may ask why Rapid has been successful, after all fashion has always been something that requires human attention and passion. But what they don’t realize is that this piece of tech is more human than any other similar innovations in the industry. It has a colossal data at its disposal that allows it to gauge at what exactly the consumers are looking for. In fact in time the AI will be able to predict the future fashion trends and deliver new styles to people that they didn’t know that they wanted. Besides, it is coupled with Myntra’s line of successful suppliers and manufacturers that offer key elements which is required to build a popular brand. And that is how Myntra is taking the next step towards the future of fashion technology. Come be a part of the joyride, you’ll love it for sure!
Fashion as we know now has evolved so much since the time when it used to be limited just to the royalty and the aristocrats. Not any more, today fashion is for one and all. No one is exempted from it and everyone can have the joy of dressing up and keep up to the trends. And what has made it possible are the online shopping sites.
There used to be a time when Fashion Weeks were exclusive shows that was reserved for the royalty or the elite class, while commoners weren’t allowed to attend it. To flaunt their latest sartorial trends, people had to wait for a period of six months to a year. However, that was way back when fashion was a sign of luxury but it is not like that anymore. Fashion as we know it today is accessible to everyone and also the gratification wasn’t immediate for the fashionistas.
Today the entire fashion landscape has changed. The way people perceive fashion has gone through a sea of change and that is all attributed to the digitization and the idea that looking and feeling good about yourself is not reserved to only a chosen few. To market leaders like Myntra who managed to champion digital and technological advancement into the world online shopping sites in India is not just solving logistical problems but also bringing high fashion to every nook and cranny of the country. Through fashion equitability they are bringing down walls all walls of exclusivity and fashion elitism.
And the best part about all of this is that the number of options and access has tremendously increased for everyone. You have the ability to browse through hundreds of high fashion brands and discover new trends and shop for whatever you want. This new trend is called fast fashion. Myntra’s AI-led brands like Moda Rapido and Here & Now are taking the trend of fast fashion to another level. They manage to ensure that the consumers remain updated with all the global fashion trends within a matter of days. They offer freedom and effortlessly mold your dressing style with your personality and choice of fashion.
Nowadays, it is possible for someone sitting in a metro city or at a small town with limited access to physical branded stores to have access to global fashion scene. Be it Mumbai or Patna or New Delhi or Aizwal you can be equally fashionable. You will have the same access to not just the top brands from across the world but also exclusive brands that are each sitting side by side on Myntra app. Now that is what we call freedom of shopping.
So, on the 69th Republic day as the nation celebrate freedom and salutes to the democratic republic that India is, we celebrate democratization of fashion. Here is to the lively and vibrant spirit of our country and to the sense of fashion that is no longer limited to one but all. We wish you a very Happy Republic Day!