Delhi, Mumbai, Kolkata and Chennai: How India tackles Winter

The fall is here ya’all! Though summer comes with promises of fun, outdoors, beaches, vacations and mangoes (off course), the fall-winter time has a charm of its own. It brings with it cups of hot coffees, teas, cocoa, warm and fluffy sweaters and days under the blankets reading away. Aren’t you craving for that drop in the temperature just as we are, so that you can feel that familiar feeling that you resonate with the mountains up above? Me too.

Another, “out there’ thing that happens during the time of a shift from summer to autumn and fall, is the not-so-subtle up in the fashion game of everyone you know! Am I right? People come out looking more dapper and properly dressed. Basically it’s due to the charm and style of winter sweaters, cardigans, mufflers, coats, capes, jackets and shawls. India is a land of diverse culture, food, climate, terrain, beliefs and so on. In terms of style and fashion, like everything else, the country displays varying tastes and choices. Let’s talk about the four metropolitan cities and see how they dress and go about in the season of warm hugs and hot cocoa.

Let’s start with the capital, shall we? Delhi. Delhi is the northern most of the metros and is therefore the closest to the chilly mountains of the great Himalayas and the snowy paradise-like valley of Kashmir. The cold icy winds from the mountains blow far enough to reach Delhi in a much milder, but “still there” form. Hence Delhi gets cold, extremely very cold at times. And this is great news for the fashionistas this city is filled with. Comes out the fashion game, with chic and cozy pieces that Delhites love to make a style statement with. Combatting the cold weather in style, they prefer flaunting (it’s in their blood) long coats or a 80s inspired vintage jacket. Boots are a staple in the heeled or flat varieties and just one pair is never enough to satisfy anyone. Oversized sweatshirts over skinny jeans with a fluffy muffler are part of another essential winter look.

Mumbai announces winter, not with the drop in the temperature but the launch of new fashion collections and apparels! It’s not considered the fashion capital of the country for no reason at all. The trailblazing fashion shows set the mood and with less humidity in the air, people extend their wardrobes to drape dresses, long skirts, flare pants, leather jackets and everything that goes with the bold Mumbaikar style.

Casual and comfortable defines the winter style quotient in Chennai. With the temperature not lowering too low, the city has pleasant as well as sunny days. The breeze chills slightly during the nights and the evenings. That when the good people of Chennai like to drape around some shawls and stoles around themselves. These are the major winter style essential in Chennai, and can be spotted in bright and varied color, patterns and designs.

And at last we come to Kolkata, the land of artistic designers and artists on the legendary lines of Satyajit Ray and Sabyasachi Mukherjee. The winter season brings with it foggy mornings, bright days, and cool evenings with a smattering of rain every now and then. While taking a stroll in the evening, a long-sleeved shirt or a khadi kurta is perfect to keep you snug. An inclination towards rich fabrics opens up a box of treasures offering crepe, brocade, silk, and a few other fabrics from Kolkata.

Want to try styles from all of these places? Head to Myntra.com or the Myntra App and find anything you want and be anywhere!

Source: http://www.articlefans.com/shopping/clothing/autumn-winter-fashion-desi-style-493.html

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The 20s Are Passe, Here’s To Dressing Classy In The 30s

Though most 30-year-olds feel their youth is past when they turn the corner, they should know better. The thirties are the prime time of life, when life just seems to be starting. It’s full of possibilities and one feels the struggles of the 20s are behind and one has chosen one’s career or life path and needs to only invest passion and faith in it.

Along with other subtle changes, one’s desire to wear a certain kind of fashion style also reveals itself as one enters the ‘30s. The saying goes that age is nothing but a number, however, it does mean a lot when it comes to fashion. So, filling up one’s wardrobe with a different kind of fashion clothing becomes necessary.

From choosing classier and edgier clothing to dresses that flatter your body changes will work best. Even if you think you can carry them off, please try and ditch those shorts and LBDs, that you probably wear to look 20-something. Choosing to wear something younger may actually make you look older, that’s the irony of it.

Similarly, T-shirts with loud messages are not even for the 20s, what to talk of the 30s! Instead, choose formal or semi-formal blouses that spell elegance with a capital E.

The best part about moving into a new age is you can have fun throwing out clothes that no longer make any sense and filling it up with the new and relevant. And remember, at no age should you choose boring over bombshell.

Of course, you can continue to wear jeans, which come with a versatility to suit any age, but mix and match it well. For instance, you could wear it with a sheer top. Replace a sling bag with a classy purse, because the 30s call for smart accessories too, you know.

Palazzos

The thirties are also a time when people have become comfortable with their bodies, a real issue since teenage years for most people. That, combined with a better sense of fashion, makes dressing in the 30s a win-win affair.

But one thing you gotta remember is that now, comfort dressing steals a slight edge over style dressing. Palazzos instead of churidhars and maxis instead of minis define the thirties fashion over the twenties.

You can create a whole new wardrobe for the thirties on Myntra, India’s leading fashion portal.

Beyond clothes, fashion includes a whole lot of other things as well. Make-up for instance. Once in your thirties, choose a lighter lotion for your face and body. They help by keeping age away as well as don’t make you feel the discomfort of wearing a thick anti-age cream that you can put off till the 40s. Oils with vitamin E also help to moisturize a skin that’s slowly losing its natural moisture and helps to remove the puffiness. Fruit peel-based packs also help.

When it comes to hair, avoid taking the free hand you may have done in your twenties and go for less loud hairstyles and hair colours. Talking of hair, how about trying a middle parting? Perhaps, you haven’t tried the look since your schooldays but now it will go a long way towards making you look chic.

 

Source: http://www.artipot.com/articles/2098034/dressing-up-in-the-30s-can-be-a-whole-lot-of-fun.htm

Why Gigi Hadid is inspiring Tommy Hilfiger’s collections

Gigi Hadid was spotted early this year at the London Fashion Week, promoting the TOMMY X GIGI Spring ’17 collection. It was the second time that the supermodel was promoting the eclectic American fashion designer’s clothes, which has her creative inputs as well.

So, how did the two iconic personalities collaborate?

It was in January 2016 that Tommy Hilfiger announced Gigi Hadid’s name as the brand ambassador for his Women’s Wear for the Fall Collection of 2016, as part of the brand’s plan to build on a new vision and plan a strategic expansion of its global Women’s business.

Gigi, too, was thrilled with the association. “I never thought I would be asked to design a capsule collection, so it still feels like a dream that Tommy approached me to collaborate,” she said. “His company is one that I genuinely love and have been a fan of for my entire life… I have always looked up to his brand, campaigns and design style.”

On the TOMMY X GIGI collection, she says, “Our collection celebrates the iconic Tommy lifestyle and mixes a bit of everything. There are styles that are really hippie-chic, styles that are sporty streetwear, and styles that are tomboy but girly. Everyone’s going to love a different part of it.”

The first collection featured women’s sportswear, footwear and accessories, including watches and sunglasses, as well as a new fragrance, reflective of Hadid’s unique take on modern style, fused with Hilfiger’s signature “classic American cool” heritage.

Tommy himself had this to say about his business association with Gigi: “She is truly the definition of today’s ‘Tommy Girl’ – her magnetic personality is bright and always optimistic, her style confident, effortless and cool.”

Gigi Hadid, who has appeared on the covers of Vogue, W, Harper’s Bazaar, Elle, TeenVogue, Numéro, Schön!, and CR Fashion Book, amongst others, joins a list of influential women who have partnered with the Tommy Hilfiger brand. These included Beyoncé, Kate Hudson, Charlotte Gainsbourg, Naomi Campbell, Naomi Watts and Alexa Chung.

TOMMY X GIGI collection

At the time, Myntra fans were thrilled to discover that they could get their hands on the TOMMY X GIGI Collection on Myntra as soon as it was unveiled on the ramp in LA! What’s more, one can still get the unique TOMMY X GIGI style on Myntra.

What sets Gigi apart from other models on the runway of the past decade is her non-size zero shape. That, combined with the comfortable looks has won her a huge following. Her managers have not failed to notice how to capitalize on her 34.3 million followers on Instagram, since today’s world is ruled by the social media. So, what happened next was Gigi’s transformation from a supermodel to one that ruled the social media too. It was a win-win situation for all the brands she endorsed as she could easily promote them on those channels.

Hilfiger recalls, “When she hit the runway, the fans went crazy, they wanted to buy everything she was wearing, and we talked at length about how we could use Gigi as more than a model. I think a designer has never partnered with a model before and allowed the model to have a serious hand in designing the collection.” Yes, indeed, it was a first and disruptive, at that.

The TOMMY X GIGI capsule collection got sold at tremendous speed, online as well as offline. That success was replicated in a second collection, which boasted denims, bomber jackets, dresses, skirts, crop-tops and T-shirts.

source: https://uberant.com/article/269235-how-tommy-hilfiger-teamed-up-with-gigi-hadid/

Myntra Launches Sportswear Collection Ad Campaign

Myntra, the leading online fashion portal, has launched a new campaign to showcase itself as a one-stop destination for all sportswear. The campaign revolves around the theme, “pick a psort, let Mynra do the rest”, implying that no matter what sport may be to your liking, Myntra has everything you need to wear and have for indulging in the sport.

Through the new ad campaign, Myntra is trying to portray itself as not just a one-stop destination for all your sports apparel and accessories, but also the fact that it is not just the category leader in many areas, it is also big on sports. And why not, when 30 per cent of Myntra’s business is sportswear, including sports footwear.

Myntra sports

Moreover, you will not only find everything you need on Myntra, the portal will also help you fit the look, through a software. Myntra’s Shop by Sport and Shoe Finder software enables customers to shop for exactly what they want by filtering products as per their specific requirements. The platform has also added a feature called ‘Assisted Shopping’, wherein customers can dial in and speak to a support expert who will guide and navigate the customer through the sport shopping experience.

The campaign’s aim is to showcase the platform’s sports brand portfolio to reach out and leverage one of the fastest growing fashion segments in India. Being home to over 100 sports brands, including some of the most iconic brands, Myntra offers an unparalleled range of sportswear for people looking to engage in a wide variety of sporting activities.

On the campaign, Gunjan Soni, CMO & Head – International Brands Business, Myntra, had this to say: “Sportswear has been growing at 45% year-on-year and is one of the largest categories on Myntra. The Sports Campaign aims to unequivocally establish Myntra as the foremost destination for all your sportswear needs. A unique attribute for this category is need for advice and keeping this in mind, we have added some features to assist customers while shopping. We have also created a specialized sports store on the Myntra app to cater to the unique needs of customers and we are seeking to drive awareness for these offerings through this campaign.”

The TV Commercial: The TVC uses humour to show how a guy gets inspired to try a new sport each time he gets “hit” by the main object of each sport. Each time he changes his choice of sport, Myntra comes to his recue by providing him with the right asccessories to play that particular sport.

The TVC has been created and produced by Taproot Dentsu. Speaking on the occasion, Ayesha Ghosh, General Manger, Taproot Dentsu, said “As an e-commerce platform, Myntra’s edge lies in the width and depth of offerings, as well as the ease with which to access them. To launch their sport offering, we felt this route works best, as it covers the A-Z of sport and makes for an interesting way to display the sheer number of sporting brands that are available on Myntra. It speaks to anyone, whether serious about sport or not. While not the focus of the story, the service aspects of assisted shopping and shoe finder technology convey the required expertise for Myntra to take the high ground on sport.”

Source: http://articles.abilogic.com/192871/pick-sport-myntra-rest.html

Women Can’t Be Contained in Stereotypes

Women are oppressed in India, and have been for as long as recorded history serves us. With the advent of Islam in India in the Mughal period, several notions of ‘purda’ and ‘hijab’ made its way to the local Indian women. It happened in the form of clothes such as salwar-kurta and dupatta. It became the most preferred attire for women. Earlier, hindu women were known to let their bosoms remain uncovered as they often wore sarees which were mostly wrapped around their waists with one end going over the shoulder. As the time progressed, so did the fashion and rights of women. For a long time, in the patriarchal order under the Islamic rulers, women were given little freedom to do as appeased them, but now in the year 2016, times have changed remarkably, however, a ghost of the previous restrictions still exist for the women in our country.

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‘Don’t go out after sunset’, ‘Don’t talk to boys’, ‘Don’t wear short clothes’, ‘Get married quickly or what will the society think?’…these kind of oppressive words are still being spoken every day to women along with countless other small tidbits which put a question of the extent of freedom granted to women. To break such stereotypes which shackle the modern Indian women, several media platforms are being used to promote education for girls, equality in the work space, and women empowerment.

Anouk by Myntra is one such venture which utilizes digital media to shed light on such issues while promoting their apparel which are created for the modern Indian women. ‘Bold is Beautiful’ is one such campaign which focuses solely on issues relating to inequality between men and women, showcasing how a powerful message can be communicated by a woman who is confident in her demeanor and unstoppable in her pursuits.  Anouk offers a variety of bold, ethnic wear for women who do not give into external pressures and stand up for themselves in a world that is frequently learning to respect people who do.

The Fashion Show At Rio Olympics

Does the element of fashion at the Olympics surprise you? Well, get over your surprise, because here is an interesting fact: besides scores of athletes and sportspersons from all over the world, there are plenty of big designer names involved in Olympics. It is not the most talked about sporting competition for nothing. The team uniforms and competition outfits get as much attention as the prowess of the athlete, especially at the Parade of Nations in the opening ceremony of the Games for the former. Designer names like Christian Louboutin, Ralph Lauren, Simon Jersey and Stella McCartney will also be competing for glory at the Games.

Rio Olympics

For Great Britain, while Simon Jersey has designed the team uniform, Stella McCartney has lent her hand to the Adidas sports outfits for the athletes. USA’s flag bearer and celebrated swimmer Michael Phelps wore an outfit by Ralph Lauren. Lacoste, which is dressing up the French team, presented a special spring/summer 2016 collection inspired by Rio Olympics, at Paris Fashion Week last year. The Olympic Games are a great opportunity for various brands to grab eyeballs at an international level, and sports clothing has taken on a decidedly fashionable twist in this arena.

Source: http://blog.myntra.com/the-olympic-runway/