Get Into The Free Esprit Of All Things

Esprit, the famous international brand of clothing and accessories, is now available online on Myntra, making it a convenient way to shop for the popular brand.

Esprit is a French word that means vitality and possessing the spirit of life. It was chosen as the name for a new brand of casual fashion when it debuted in San Francisco, USA in the year 1968. It wanted to become the clothing of choice for young people who were free spirited, unconventional, unique and daring. Therefore, the clothes were designed to be casual for maximum comfort yet as stylish as one could imagine – the best of both worlds, you could say.

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Since then, the Esprit brand has become a reputed, desirable, quality fashion clothing line for men, women and children. It claims to be inspired by real people with real emotions, justifying its name, which means “spirited”.

The new Esprit collection on Myntra has arrived just in time for winter, with Christmas a few weeks away, followed by the New Year, so is a showcase of the winter festivities trends. It also happens to have retro inspiration, with a hint of the ’90s styles of fashion and sports luxury.

There are as many 405 different styles to be explored and worn. From baggy tops to trendy sweatshirts, from wide trousers to slim skirts, from jackets to Tees, besides shorts, coats, sweaters and blazers – one has plenty to choose from for lovers of casual chic.

It’s not surprising that Esprit has chosen Myntra as its launch platform. Myntra, after all, possesses an edge on the online fashion landscape in India. The partnership between the two players will undoubtedly help forge plans that will aid Esprit’s business strategy for the region. Esprit has in the past demonstrated its multi-channel approach to conducting its retail operations globally.

From Myntra’s point of view, the arrival of Esprit is an exciting addition to the online portal’s already large portfolio, comprising more than 30 leading international fashion brands of clothes and accessories.

The genesis of Esprit can be traced back to San Francisco, where Susie and Doug Tompkins founded the company, to reflect the sunny Californian attitude through its line of clothing.

The foremost three values behind the very first designs were effortless style, authenticity and easy-living. Esprit aspired to be the best casual fashion brand, offering outstanding value for money. Its colours were forever new, its fabrics always of top quality and most important, extremely easy to wear.

Each Esprit clothing spelt effortless, relaxed and comfortable style. The selection of the fabric, its fitting and quality are the foremost priorities at Esprit.

Esprit’s collection ranges from casual sportswear to business clothing for men and women, casual wear for young women, kids’ clothing, sports wear, ski wear, fitness clothing and street wear. Clothes never being complete without accessories, Esprit also has a huge range of accessories like bags, shoes and watches.

Esprit watches are extremely desirable, and range from the Esprit Black Metal Casual Analog Men’s Watch to the Esprit Rouge Black Women’s Watch. Then, there’s the Esprit Black Leather Casual Analog Men’s Watch and the Esprit Black Silicon Analog Men’s Watch. There’s also the Esprit Marin Halo Gold Men’s Watch.

Esprit Home sells products like furniture and carpets, home textiles and bathroom fabrics. Besides kidswear, Esprit also has stylish maternity wear, toys, and nursery furniture. The group also sells cosmetics under the Red Earth brand.

With a presence in more than 40 countries, around 900 retail stores and more than 7,800 wholesale stores, including franchise stores and spaces in department stores, it’s a force to reckon with.

Source: http://www.sooperarticles.com/shopping-articles/fashion-articles/experience-real-esprit-freedom-myntra-1540983.html