With the conclusion latest edition of the End of Reason Sale, Myntra emerged successful and more than content with their performance. This was the 8th edition of the End of Reason Sale, and was held between 22nd and 25th June 2018. With discounts of 50 to 80% being offered, it was no surprise when customers from around the country were enticed by the sales event and went on a shopping spree like never before. However, this incredible campaign could only be pulled off thanks to the blood, sweat and tears of the Myntra staff, delivery personnel and customer care executives.
Myntra’s CEO, Ananth Narayanan, also credited the innovation team for developing key strategies that helped them penetrate the market and take hold of a substantial share of it. He commended the hard work of all the departments in Myntra, and credited them for their ability to complement each other and work efficiently towards a common goal. He said,” This year, like every other year, we’ve had some fabulous innovations, like Early Access, whether it’s our referral programme, or the personalized videos that we send out, all of these have been incredible innovations”.
Here is what some of the department heads of Myntra had to say about their experiences of the event.
Jeyandran Venugopal, Chief Technical Officer
“EORS is getting bigger and better for us, and it’s been amazing to go on this journey. This is my third End of Reason Sale, and every edition of this event has been totally amazing.
Gunjan Soni, Chief Marketing Officer
“EORS is what brings the best out of Myntra, I think it brings all of us together, and that’s what makes it a spectacular event.”
Manish Pansari, Senior VC, Supply Chain Management
“There are a few things that have been consistent – we’ve just been growing, the scale has been growing, and the experience has been amazing and fantastic always. The festival mode is always on”
Amit Mathur, Senior Director, Human Capital
“There’s an existing ritual, involving a chocolate fountain, seems to be very lucky for EORS. I make sure I go and eat some of those chocolate wafers”
Sriram Iyer, VC of Engineering (Research Labs)
‘End of Reason Sale has remained the same, the only thing is that the scale has been getting larger and larger, and the event’s getting grander and grander, and tech getting better and better.”
Dhanmoni Sharma, Associate Director of Real Estate & Workplace
The energy level or kind of engagement, the culture that we build around the EORS, or the team bonding, that is the best part of EORS”
Dipanjan Basu, Chief Financial Officer
The tension in the build-up, and the fact that we always try to solve problems and the hustle around EORS, that hasn’t changed.”
Mithun Sundar, Chief Revenue Officer
“I’ve never been a part of something so special, where we’re solving problems live, making quick decisions live – very exciting.”
Avishek Sen, VC, Human Capital and Customer Experience
“The way all the teams, be it technology, be it revenue, be it consumer experience, supply chain, how everybody comes together, is what makes the event a true success”