Get Ready Fashionista! Myntra Beauty Edit Third Edition Is Back

As the mercury level is shooting through the roof, summer beauty routine almost seems to be taking a back seat. And why wouldn’t it? The humidity in the air makes skin sticky and hair frizzy and a coat of makeup above that just sounds like a bad idea. But going bare faced all summer isn’t the solution now, is it?

Summertime is not all bad when it comes to keeping up the beauty quotient. Thanks to some truly new and innovative beauty products, you can still look polished regardless of how hot the weather is. Get rid of all your heavy creams, full cover foundations and dark red lip colors and replace them with lightweight moisturizers, sun screens, bright hues of corals and peach for your lips, and you are ready to take on another sunny day.

myntra beauty edit

And because we truly don’t want you to look any less glamorous than the previous month, Myntra is coming back with its much awaited third edition of the ‘Myntra Beauty Edit’. So, get ready to stock up your cosmetic collection with summertime essentials, for you will not just get them at big discounts but also receive freebies on every purchase.

After the incredibly successful editions held in December last year and March 2018, the event is ready to engross consumers once again on 29th and 30th of May. This time the event promises to be the largest one in the category yet. With over 10,000 products on offer to sweep you off your feet the festival will include makeup items, perfumes, and skin-care and hair-care products. There will also be men’s grooming products for the studs and bath and body from the leading global and domestic brands.

Famous brands such as Wet & Wild, Australis, Absolute New York, Palladio, Issey Miyake and Clinique among others will be available in the Beauty Edit. It is once again in association with Maybelline New York that makes the event even more awesome. Some 40 brand launches are also going to take place including Avene, Wet n Wild, WOW skin science, Fab India, Absolute New York, O3+, VLCC, Leading Korean beauty brand – It’s Skin, Cetaphil, SNP (Korean sheet mask), which is exclusive to Myntra and more.

So, while Maybelline will be giving out the most lucrative offers, other favourite brands such as L’Oreal, Lakmé, Veet, Philips, Biotique, Neutrogena, The Face Shop and over 250 other brands will also sweep you off your feet with massive discounts. And that’s not all, on all your purchases you are certain to receive gifts which will include fashionable stud earrings. Shopping for your favourite cosmetics and beauty products have never been this fun and extravagant.

So, scream out to the scorching summers to bring it on and you shine on like a crazy diamond! Don’t forget to log on to your Myntra App to make the best of the incredible offers. And not just for yourself, this is also the best time to look for the perfect gifts for your girl gang.

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Fashion Alert: MAC is Now Available on Myntra

Make-up artistes as well as fashionistas – in short, all those who love using make-up and cosmetics – will be excited to learn that M.A.C, short for Make-up Art Cosmetics – a favourite brand to come back in suitcases from travels abroad – is now available right here in India.

After the likes of Clinique and Estée Lauder, it’s now the turn of the Toronto-based M.A.C make-up brand to come to Myntra, India. From lip gloss to eyelash mascara to face powder- the best of international quality cosmetics are at hand.

The best news is that the new range of make-up comes in small-and-handy packs of 30 ML or less, making it highly convenient to carry them, besides making them affordable, of course. It suits the modern woman who needs all her make-up at hand – not only at a moment’s notice but on the go as well. Being small, they don’t’ occupy too much space in one’s purse either.

The MAC range starts at just Rs 900, and is also available across India.

MAC make up

Interestingly, Mickey Contractor, who is the most popular make-up artiste in Bollywood, has another feather in his cap, that of Director of Makeup Artistry for M.A.C. India. Mickey Contractor has become an icon in the world of glamour and magic that is Bollywood, because of having perfected the art of skin make-up to create magic on-screen, as cinema demands a different treatment in make-up. And he has perfected the art over more than 30 years by applying make-up to the who’s who of Bollywood.

On the occasion of the launch, Ananth Narayanan, CEO, Myntra-Jabong, said: “M.A.C reverberates as one of the most desirable cosmetic brands globally. With the introduction of Little M.A.C exclusively on our platform, we are making this new affordable range accessible to hundreds of thousands of women in the country.” He added that Myntra was fast becoming a destination for Beauty and Personal Care, and therefore, had set itself the target of growing the category by tenfold over the next 10 months.

According to Rohan Vaziralli, General Manager, Estée Lauder Brands, who also spoke on the occasion, “M.A.C is the prestigious make-up leader, and with this association, we are pleased to further expand our footprint and reach out to a larger consumer base across India. This business collaboration with Myntra will help in realising our vision of making M.A.C easily available to all aspiring consumers.”

M.A.C, the professional cosmetics brand, was created in Toronto, Canada in 1984 and is part of The Estée Lauder Companies, Inc. The company’s popularity has grown through a tradition of word-of-mouth endorsement from makeup artists, models, photographers and journalists.

The Estée Lauder Companies Inc. is a famous manufacturer of skincare, makeup, fragrance and haircare products sold under various brand names like Aramis, Prescriptives, Lab Series, Origins, Tommy Hilfiger, La Mer, Bobbi Brown, Donna Karan New York, Aveda, Jo Malone London, Bumble and bumble, Michael Kors, Darphin, Tom Ford, Smashbox, ErmenegildoZegna, AERIN, Tory Burch, RODIN olio lusso, Le Labo, Editions de ParfumsFrédéricMalle, GLAMGLOW By Kilian and BECCA.