Myntra Takes The ‘Try And Test’ Route

Although online retail companies are riding on a wave of a huge growth in internet use across the country, buyers still have to overcome one hurdle – which is to trust their online purchase despite not having the comfort factor of trying on clothes and other commodities before ordering it online, as they would in a shop.

This continues to be one of the challenges faced by e-commerce companies when it comes to shopping for apparel. However, Myntra has stepped in to fill this lacuna by offering the unbelievable – it says you can try on a dress or other commodity when it is delivered to you before you accept it, as opposed to returning it at a later date.Print

In the introductory phase, the T&B service will extend to customers in NCR, Hyderabad, Kolkata, Pune, Chennai, Ahmedabad, Lucknow, Jaipur and Bengaluru, the city where the service was launched in its pilot phase.

Adding to the list of services that Myntra is offering its customers under the T&B scheme are products like apparel, shoes and accessories prior to their purchase. Now, you can try on your favourite Mynrtra at your doorstep.

The new feature will allow even high-value purchases to be made online, as well as reduce the quantum of product returns by a large extent. The 30-day return and exchange policy will continue to be in force on products purchased through T&B.