Ananth’s New Inclusive India by 2022

Myntra yet again proves that it is a fashion destination with a difference. The approach is simple, a customer-first approach and technology is at the heart of everything Myntra does. Myntra has been working towards bringing private brands under its umbrella for a while now, and these have now come to deliver about 23% of the total business at Myntra, and is growing rapidly. Myntra recently disclosed that the MFB performance is estimated to be at a double-digit EBITDA profitability in the next 18-24 months.

It was a day when another feather was added to Myntra’s cap. Ananth Narayanan, the CEO of Myntra and Jabong, was invited to speak during the Champions of Change Programme initiated by NITI Aayog. And the audience included the Prime Minister of the county, who was all ears. The Programme was put together by the Government of India to bring all the entrepreneurial thinking caps together in a room, and listen to and learn from their ideas on the growth and development of the country. This is seen as an excellent step towards institutionalizing the developmental sector in the country.

The Myntra and Jabong CEO spoke about “A New India by 2022”, covering not only technological and corporate solutions for Economic Growth, but also Skilled Workforce, Agricultural Transformation, Poverty Eradication, Social Capital and Gender Parity. The focus of his presentation was on “Inclusive and Innovative India”, so that the ideas could be applied to all of India, making it inclusive, and underlined the need for innovation, for making it happen.

Ananth Narayanan the CEO of Myntra and Jabong

The Programme was put together by the Government of India to bring all the entrepreneurial thinking caps together in a room, and listen to and learn from their ideas on the growth and development of the country. This is seen as an excellent step towards institutionalizing the developmental sector in the country.

The ideas presented to the Prime Minister by Ananth were not just technologically and economically informed, but also had progressive Developmental and Social components. The set of four ideas that were unfolded, raised the need to bring farmers, women, people with disabilities and transgender into the developmental mainstream. It comes as a very welcome move when a leader of young India, like Ananth Narayanan taken to a platform like this. He was expected to give technical solution and ideas to revamp the economy of the country. A one-dimensional approach to this would not have faced any criticism or felt lacking to anybody. But Ananth took a 360 degrees view on the matter of the countries development, specially the section that need it the most. He talked about the inclusion and democracy as way to go about the technological and economic development of the country.

This fresh approach is nothing short of being the beginning of a new phase in the business industry where like Fashion, everything comes together to make something beautiful. The mixing and matching of varied and different types of garments is what results in the perfectly balanced and show stopping outfit. We are very proud of our CEO.

Source: http://articles.org/ananth-narayanan-a-ceo-with-a-difference/

 

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Fashion Alert: MAC is Now Available on Myntra

Make-up artistes as well as fashionistas – in short, all those who love using make-up and cosmetics – will be excited to learn that M.A.C, short for Make-up Art Cosmetics – a favourite brand to come back in suitcases from travels abroad – is now available right here in India.

After the likes of Clinique and Estée Lauder, it’s now the turn of the Toronto-based M.A.C make-up brand to come to Myntra, India. From lip gloss to eyelash mascara to face powder- the best of international quality cosmetics are at hand.

The best news is that the new range of make-up comes in small-and-handy packs of 30 ML or less, making it highly convenient to carry them, besides making them affordable, of course. It suits the modern woman who needs all her make-up at hand – not only at a moment’s notice but on the go as well. Being small, they don’t’ occupy too much space in one’s purse either.

The MAC range starts at just Rs 900, and is also available across India.

MAC make up

Interestingly, Mickey Contractor, who is the most popular make-up artiste in Bollywood, has another feather in his cap, that of Director of Makeup Artistry for M.A.C. India. Mickey Contractor has become an icon in the world of glamour and magic that is Bollywood, because of having perfected the art of skin make-up to create magic on-screen, as cinema demands a different treatment in make-up. And he has perfected the art over more than 30 years by applying make-up to the who’s who of Bollywood.

On the occasion of the launch, Ananth Narayanan, CEO, Myntra-Jabong, said: “M.A.C reverberates as one of the most desirable cosmetic brands globally. With the introduction of Little M.A.C exclusively on our platform, we are making this new affordable range accessible to hundreds of thousands of women in the country.” He added that Myntra was fast becoming a destination for Beauty and Personal Care, and therefore, had set itself the target of growing the category by tenfold over the next 10 months.

According to Rohan Vaziralli, General Manager, Estée Lauder Brands, who also spoke on the occasion, “M.A.C is the prestigious make-up leader, and with this association, we are pleased to further expand our footprint and reach out to a larger consumer base across India. This business collaboration with Myntra will help in realising our vision of making M.A.C easily available to all aspiring consumers.”

M.A.C, the professional cosmetics brand, was created in Toronto, Canada in 1984 and is part of The Estée Lauder Companies, Inc. The company’s popularity has grown through a tradition of word-of-mouth endorsement from makeup artists, models, photographers and journalists.

The Estée Lauder Companies Inc. is a famous manufacturer of skincare, makeup, fragrance and haircare products sold under various brand names like Aramis, Prescriptives, Lab Series, Origins, Tommy Hilfiger, La Mer, Bobbi Brown, Donna Karan New York, Aveda, Jo Malone London, Bumble and bumble, Michael Kors, Darphin, Tom Ford, Smashbox, ErmenegildoZegna, AERIN, Tory Burch, RODIN olio lusso, Le Labo, Editions de ParfumsFrédéricMalle, GLAMGLOW By Kilian and BECCA.

Fashion Has Always Been All About You

India is turning fashionable, and what’s more, it is starting young. Unlike previous generations when only a select few included fashion in their daily choices, today’s world is one where almost every person is into fashion. Today’s fashion is not just about wearing trendy clothes but also the knowledge to accessorize and blend fashion with one’s own taste, all at the same time.

A leading fashion portal like Myntra cannot but be elated at this change. Anant Narayanan, CEO, Myntra & Jabong, in an interview with CNBC, said that fashion and lifestyle are undergoing a major transformation in recent times.

In fact, he went so far as to describe fashion as having emerged as a culture. The reasons for this, elaborated Ananth, was fashion becoming one of the best forms of self-expression; the modern Indian woman becoming aware about what she wants to do; and existing biases getting better. Making Myntra a daily habit for women was a task they had undertaken, shared Ananth.

All About You

What better example than Deepika Padukone’s All About You when it comes to a clothes brand created to give the wearer the freedom to actually wear what one wants, be it in the material that best suits the Indian weather, or having the choice of wearing western as well as Indian (which not many brands offer) and also being one of the most affordable brands in fashion, costing just between Rs 800-Rs 4000.

As Deepika Padukone shared in the same interview, when she initially thought of launching her own clothesline, it was to give expression to the girl inside. But her passion soon evolved into the idea of empowering girls and women, from age 15 to age 40, by giving them the right to find their preferred fashion within this brand.

Deepika said that fashion was an extension of a person’s personality and it truly came into fruition when one had the liberty to wear what they wanted to at home, work or any social setting without any peer pressure. Talking of her Spring-Summer collection launched recently, she said it had softer and lighter fabrics, lace, florals and pastels, with comfort being the key word. Deepika also emphasized that knowledge and acceptance of one’s own uniqueness is key and it is upto each one of us to mould it into our strength. Only then can a person drive out the irrelevant and embrace themselves.

All About You has also proved to be one of the top five women’s wear brands on Myntra, and among the top ten on Jabong, according to Ananth. The unique partnership of Deepika and Ananth, one an actor and the other a businessman, can be credited with the success that All About You has seen in the online retail space. By making the brand a lot more accessible to a larger audience, by endorsing simplicity as well as pizzazz, All About You has reduced the isolation that a lot of brands create by catering to specific trends and audiences. As Deepika has stated, it is all about exploring and embracing your true self which would in turn reflect in one’s style and clothing, the idea on which All About You is based on. As a matter of fact, Deepika based the idea of the brand based on her own mother’s elegant and relatable fashion which inspired her.

All About You has seen good growth in recent years. With a Year on Year growth of 150%, it’s no surprise that the brand is so hugely successful and will continue scaling higher in the foreseeable future.

Source: http://articles.org/fashion-gears-up-to-meet-a-fashionable-generation/