All About You Is All Set To Hit The 100 Cr Mark

Deepika Padukone’s All About You is one of the most popular private labels of Myntra. With creative inputs from the superstar, the brand offers an amalgamation of western and Indian wear that is widely accepted by the women in India. The brand offers multitude of different designs with regard to women’s clothing. It is the perfect boho chic fashion brand in India that often dabbles with floral prints and breezy fabrics. Over the months of summer, the brand became enormously popular and stood out as the most successful celebrity fashion brand on Myntra.

In a recent interview on ET Now with Bollywood actor Deepika Padukone and Myntra & Jabong’s CEO Ananth Narayanan, the business partners revealed the way forward for the brand with regard to business as well as creative strategies. Narayanan sees a bright future for the brand and says that the fashion label is able to strike a chord in the hearts of Indian women. Especially in Tier II and III cities and towns the girls relate well with the celebrity and consider her as a fashion icon that bodes well in terms of sale. Padukone says that partnering with the leading fashion marketplace has been a mutual decision that has proved beneficial for its growth. She says that Myntra has been the absolutely right partner for All About You. The idea was to move beyond the typical vanilla endorsement, instead a way for them to come to an equal arrangement that helped both parties to create a brand that touches the hearts of the people in India.

Deepika Padukone’s All About You Completes Three Years

Going forward Narayanan mentioned that the fashion brand is definitely one that has the potential to hit the 100 cr mark. In the upcoming festive season, they see a huge demand for the brand. He also said that the brand has the potential to reach the global markets in the near future. Since the brand is popular for their ethnic offerings, they see a lot of growth in the upcoming festive season. With festivities like Diwali and Dussehra, Indian traditional wear will be a big hit among Indian girls and women.

The actor specifically mentioned that the best partnerships are built on trust and learning from each other and that she has found that with Myntra. She said that there’s lot that she has learned from the company with regard to sales and meeting targets while the company picked her brains with regard to creativity and designs. It is never easy to run a clothing brand on your own and reach successful returns in such a short period of time and this has only been possible because of the great partnership that she had with the online fashion moghul.

Narayanan further mentioned that the company is betting big on omnichannel strategies. When asked what is in store for All About You in the near future, Deepika says that not everything will be revealed. So, if we took the hint right, something of a big surprise is about to come forth from the brand in the upcoming months. After all it is October, the festive season is almost here.

Source: https://articlehomes.com/post/-deepika-padukones-all-about-you-completes-three-years

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Fashion Has Always Been All About You

India is turning fashionable, and what’s more, it is starting young. Unlike previous generations when only a select few included fashion in their daily choices, today’s world is one where almost every person is into fashion. Today’s fashion is not just about wearing trendy clothes but also the knowledge to accessorize and blend fashion with one’s own taste, all at the same time.

A leading fashion portal like Myntra cannot but be elated at this change. Anant Narayanan, CEO, Myntra & Jabong, in an interview with CNBC, said that fashion and lifestyle are undergoing a major transformation in recent times.

In fact, he went so far as to describe fashion as having emerged as a culture. The reasons for this, elaborated Ananth, was fashion becoming one of the best forms of self-expression; the modern Indian woman becoming aware about what she wants to do; and existing biases getting better. Making Myntra a daily habit for women was a task they had undertaken, shared Ananth.

All About You

What better example than Deepika Padukone’s All About You when it comes to a clothes brand created to give the wearer the freedom to actually wear what one wants, be it in the material that best suits the Indian weather, or having the choice of wearing western as well as Indian (which not many brands offer) and also being one of the most affordable brands in fashion, costing just between Rs 800-Rs 4000.

As Deepika Padukone shared in the same interview, when she initially thought of launching her own clothesline, it was to give expression to the girl inside. But her passion soon evolved into the idea of empowering girls and women, from age 15 to age 40, by giving them the right to find their preferred fashion within this brand.

Deepika said that fashion was an extension of a person’s personality and it truly came into fruition when one had the liberty to wear what they wanted to at home, work or any social setting without any peer pressure. Talking of her Spring-Summer collection launched recently, she said it had softer and lighter fabrics, lace, florals and pastels, with comfort being the key word. Deepika also emphasized that knowledge and acceptance of one’s own uniqueness is key and it is upto each one of us to mould it into our strength. Only then can a person drive out the irrelevant and embrace themselves.

All About You has also proved to be one of the top five women’s wear brands on Myntra, and among the top ten on Jabong, according to Ananth. The unique partnership of Deepika and Ananth, one an actor and the other a businessman, can be credited with the success that All About You has seen in the online retail space. By making the brand a lot more accessible to a larger audience, by endorsing simplicity as well as pizzazz, All About You has reduced the isolation that a lot of brands create by catering to specific trends and audiences. As Deepika has stated, it is all about exploring and embracing your true self which would in turn reflect in one’s style and clothing, the idea on which All About You is based on. As a matter of fact, Deepika based the idea of the brand based on her own mother’s elegant and relatable fashion which inspired her.

All About You has seen good growth in recent years. With a Year on Year growth of 150%, it’s no surprise that the brand is so hugely successful and will continue scaling higher in the foreseeable future.

Source: http://articles.org/fashion-gears-up-to-meet-a-fashionable-generation/

Ethnic side of ‘All about you’

Ethnicity –how does one describe it? Is it the summation of everything that is found, invented, evolved or existing in our motherland? Or is it simply what has captured our hearts for so long (for centuries) that it has become a part of us? Ethnicity is what remains when the rest has moved on through the sands of time. So what is our inheritance as Indian of modern age? One thing comes to mind before anything else: Our clothes.

myntra-all-about-you-2

Ethnic fashion is big in India, even today when there are no limits of trading (because of globalization) and western clothing is just as readily available. Much of the textile market in India deals with the manufacturing of Indian clothes or ethnic wear such as Kurta-Pajama, Salwar-Kameez, Sarees etc. and it is because of the popularity of such items all over the world that Indians are reputed to be brightly-dressed in beautifully embroidered clothes. However that international image is not exactly on the mark as even the ethnic fashion has been going through a continuous evolution. With Bollywood helping greatly in the propagation of trends since its inception, ethnic fashion clearly outshines western fashion in the films.

Deepika Padukone –the young, vibrant superstar, has similar thoughts on ethnic wear, as she has ventured into fashion with her brand ‘All About You’ with Myntra. Offering a vibrant collection of ethnic wear, she is set to take the trend-setting crowd by their brightly-colored dupattas and introduce her own natural style into the mix. Offering a variety of sober, subtle and breezy-cutted attires, ‘All About You’ offers you grandeur in minimalism.