Get Into The Free Esprit Of All Things

Esprit, the famous international brand of clothing and accessories, is now available online on Myntra, making it a convenient way to shop for the popular brand.

Esprit is a French word that means vitality and possessing the spirit of life. It was chosen as the name for a new brand of casual fashion when it debuted in San Francisco, USA in the year 1968. It wanted to become the clothing of choice for young people who were free spirited, unconventional, unique and daring. Therefore, the clothes were designed to be casual for maximum comfort yet as stylish as one could imagine – the best of both worlds, you could say.


Since then, the Esprit brand has become a reputed, desirable, quality fashion clothing line for men, women and children. It claims to be inspired by real people with real emotions, justifying its name, which means “spirited”.

The new Esprit collection on Myntra has arrived just in time for winter, with Christmas a few weeks away, followed by the New Year, so is a showcase of the winter festivities trends. It also happens to have retro inspiration, with a hint of the ’90s styles of fashion and sports luxury.

There are as many 405 different styles to be explored and worn. From baggy tops to trendy sweatshirts, from wide trousers to slim skirts, from jackets to Tees, besides shorts, coats, sweaters and blazers – one has plenty to choose from for lovers of casual chic.

It’s not surprising that Esprit has chosen Myntra as its launch platform. Myntra, after all, possesses an edge on the online fashion landscape in India. The partnership between the two players will undoubtedly help forge plans that will aid Esprit’s business strategy for the region. Esprit has in the past demonstrated its multi-channel approach to conducting its retail operations globally.

From Myntra’s point of view, the arrival of Esprit is an exciting addition to the online portal’s already large portfolio, comprising more than 30 leading international fashion brands of clothes and accessories.

The genesis of Esprit can be traced back to San Francisco, where Susie and Doug Tompkins founded the company, to reflect the sunny Californian attitude through its line of clothing.

The foremost three values behind the very first designs were effortless style, authenticity and easy-living. Esprit aspired to be the best casual fashion brand, offering outstanding value for money. Its colours were forever new, its fabrics always of top quality and most important, extremely easy to wear.

Each Esprit clothing spelt effortless, relaxed and comfortable style. The selection of the fabric, its fitting and quality are the foremost priorities at Esprit.

Esprit’s collection ranges from casual sportswear to business clothing for men and women, casual wear for young women, kids’ clothing, sports wear, ski wear, fitness clothing and street wear. Clothes never being complete without accessories, Esprit also has a huge range of accessories like bags, shoes and watches.

Esprit watches are extremely desirable, and range from the Esprit Black Metal Casual Analog Men’s Watch to the Esprit Rouge Black Women’s Watch. Then, there’s the Esprit Black Leather Casual Analog Men’s Watch and the Esprit Black Silicon Analog Men’s Watch. There’s also the Esprit Marin Halo Gold Men’s Watch.

Esprit Home sells products like furniture and carpets, home textiles and bathroom fabrics. Besides kidswear, Esprit also has stylish maternity wear, toys, and nursery furniture. The group also sells cosmetics under the Red Earth brand.

With a presence in more than 40 countries, around 900 retail stores and more than 7,800 wholesale stores, including franchise stores and spaces in department stores, it’s a force to reckon with.


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When Myntra Gave A Makeover To Its Employees

Beauty is skin deep, goes the saying, but in reality, the more beautiful one looks, the more happy one feels – which makes beauty quite a deep idea, actually! The staff at Myntra’s warehouse would certainly agree to this philosophy as they all said they were really happy with the way the session made them look and feel.

The Myntra warehouse employees, who normally spend their day doing quality checks on goods to be delivered, then packing them, and finally getting them ready for delivery, were treated to a day that was quite different from their usual, routine day.


The day had begun with anticipation, with a male employee wanting to look like a “hero’ after his makeover. A lady employee said she wanted to look “modern and fashionable”. Then, another guy said he wanted to be “fun and cool.” There was one who said she never woke make-up before stepping out of the house but here she was, ready to get a makeover. There was a guy who just wanted a change, a new look, and then there was a girl who said she was prepared not to recognise her familiar face in the mirror.

Well, they got haircuts and blow-drys, eye make-up and and lip make-up, among other things.

The day culminated in feelings of sheer amazement, with people unable to recognise themselves. Someone said she couldn’t believe that she could look like a model. “I feel proud to see how I’ve changed,” said one, while another said, “Seeing the audience expression was simply ‘wow’.”

Following individual attention being given to them by Myntra’s in-house stylists, all the warehouse employees were in agreement that it was one of the best things to happen to them.

Then, it was time to walk the ramp, cheered on by colleagues who couldn’t believe their eyes that the stylish catwalk was by their well-known colleagues.

After a long and hard day’s work, stylist Pious John said he really enjoyed the makeover session with the employees, and it was “worth the wait” to see how fabulous each of the employees looked after it was over.

Rida, another stylist who was accompanying him, said it was a priceless feeling to see the expressions of the Myntra employees on the conclusion of the makeover experiment.

After a hard day’s work, stylist Pious John said the makeover session was “worth the wait”, while stylist Rida said, “Seeing their expressions was priceless.”

Last year, Myntra had offered makeover sessions to its customers with a tie-up with Ola App. The Ola App is of course a mobile app for personal transportation.

Their joint effort offered a free makeover session, curated by personal style advisors, to users of the Ola app. Ola and Myntra flagged off the ‘LookGood Express’ – which were actually dedicated cabs from Ola – filled with goodies, to offer a complete makeover to customers across Bengaluru, Mumbai, Hyderabad, Chennai and Kolkata on August 2nd. Users enjoyed a free makeover at their doorstep on requesting a cab.

The ‘LookGood Express’ had a personal style advisor from Myntra, who called up customers to gather relevant styling details required to design a cool new look for them, on receiving a request through the Ola app. On reaching the customer’s destination, the style advisor handed over a personalised goodie bag with trendy apparels and accessories from Myntra, besides sharing personalised fashion tips to enhance the customer’s new look.

It goes without saying that this first-of-its-kind activity simply delighted fashion lovers across the cities.

At the time, Srikanth Pinninti, Vice-President-Marketing, at Myntra, said, “We have always believed in creating exciting experiences for customers, helping them look good anywhere and everywhere. Our teams of stylists are eager to personally meet and offer individualised style makeovers at their door step.”


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Myntra Wins ET Panache Award For Trend-Setting Workplace

At a grand evening in Mumbai last Friday, Myntra was awarded the ET Panache Trendsetting Workplace Award. Myntra’s trendsetting workplace is as much about its physical interiors as it’s about the culture of mixing work and play.

The moment you step inside, you might take a step backwards, thinking you have wrongly come to a modern mall! It starts at the reception itself, which resembles a high-end shop. There’s a Look Good Café as well as a live video-shoot ramp. The names of famous fashion models are scrawled on the walls, while portraits of sports and fashion icons brighten up the office space.

Comics and graffiti decorate the walls, while lounges welcome you to take a break. The mannequins and racks of clothes, not to mention camera on a tripod, are typical signs of a fashion photoshoot.


The brand Myntra is representative of fashion to its numerous fans. Similarly, its office recreates the world of fashion across its four floors, with each floor showcasing different aspects of the fashion business – such as fashion brands, fashion sports, fashion editors and fashion stylists.

Myntra’s office in Bangalore also has one of the largest spaces dedicated to indoor games like badminton, snooker, foosball and gym. There’s indoor space to practice cricket, running, bicycling. Myntra even has its own cricket league – the Myntra Premier League – in which high employee participation is seen.

Asked to explain the reason behind Myntra bagging the ‘Trendsetting Workplace’ Award, during an interview, Myntra CEO Ananth Narayanan said, “For me, a trend is an idea, invention, or differentiated approach, that fundamentally changes how people, organisations and society conduct themselves.”

“Trends tend to shape and change the ecosystem permanently. When it comes to Myntra, Ananth elaborates, belonging as it does to “an industry like fashion, it is important to have a vibrant and open culture that spawns creativity and nurtures talent. Our culture and office are intertwined. Our vibrant and colourful office space underscores our commitment to create a vibrant and fun culture at work.”

“Since Myntra employees spend a considerable part of their day within the office, it is important that the workspace reflect the culture that one wants to build. People mix work and play without compromising on results,” he adds.

What’s even better is that the trendsetting culture at Myntra is not just about office design, but that it extends to some pretty cool policies and perks also. Women employees, for example, have the option of taking a six-month maternity leave, followed by flexible working models on their return to office.

Since the beginning, Myntra has succeeded in building a really different culture that aids innovation, encourages risk-taking, values ownership and appreciates collaboration. The main differentiators that help to promote such are a culture are Myntra’s value system, which comprises, “Myntra First, Aim High, Make it Happen, Make Work Fun, Look Good & Relentless Focus on the Consumer.”

Each of these values is deeply embedded into Myntra’s Systems And People Practices.  Some key examples of implementing these values can be seen in the “Myntra Performance Management System”, which is aimed at recognising team performance through establishing team goals over individual goals. The Myntra Customer Immersion Programme ensures each employee understands the consumer by actually delivering products door to door, before officially onboarding.

Ananth Narayanan says, “I see two big shifts in the workplace. First, the approach to doing business has changed from linear to non-linear. Secondly, organisations no longer view employees as resources, but as partners in their success. The emergence of technology giants and new age start-ups has played a big role in this.”

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Vogue India Had Night Out On Myntra

Among the most awaited events on the Indian fashion calendar – Vogue India’s Fashion’s Night Out – for the very first time, went digital in association with Myntra, the leading fashion portal. The dates for the event were 14-16 October, 2016.

The debut was the perfect time for fans of Vogue to buy classic Vogue favourites like Vogue Loves, Vogue Merchandise, Vogue Curates and Vogue Edits.


Vogue has always been about the zeitgeist and this unique e-shopping experience was another step forward for the Vogue community. It was a chance for Myntra’s loyal customers to get their hands on exclusive designs from the best known names in fashion.

Vogue India’s Fashion’s Night Out @Myntra brought more than 90 leading Indian fashion labels in Vogue Loves – including SVA Couture, Tarun Tahiliani, Label by Ritu Kumar, Sabyasachi, Amrapali, Gauri and Nainika, Pankaj & Nidhi, Ashish N Soni, Gaurav Gupta, Rajesh Pratap Singh, Sanjay Garg, Shantanu & Nikhil, Suhani Pittie,. Arti Vijay Gupta, Deepa Gurnani, Dhruv Kapoor, Eina Ahluwalia, Geisha Designs, Ikai by Ragini Ahuja, Ilk by Shikha & Vinita, Hemant & Nandita, Kanika Goyal, Nikasha, Nimish Shah, Not So Serious, Outhouse, Payal Khandwala, PayalPratap, Shivan and Narresh, Sukriti & Akriti and Valliyan.

It was Fashion’s Night Out on Myntra, courtesy Vogue, with top-notch designers creating exclusive Vogue merchandise for the special event. The designers were Tarun Tahiliani and Monisha Jaising, with T-shirts and tote bags, respectively.

Vogue Curates helped customers to try out multiple looks for themselves, while Vogue Edits showcased select pieces from major international fashion brands.

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Women Can’t Be Contained in Stereotypes

Women are oppressed in India, and have been for as long as recorded history serves us. With the advent of Islam in India in the Mughal period, several notions of ‘purda’ and ‘hijab’ made its way to the local Indian women. It happened in the form of clothes such as salwar-kurta and dupatta. It became the most preferred attire for women. Earlier, hindu women were known to let their bosoms remain uncovered as they often wore sarees which were mostly wrapped around their waists with one end going over the shoulder. As the time progressed, so did the fashion and rights of women. For a long time, in the patriarchal order under the Islamic rulers, women were given little freedom to do as appeased them, but now in the year 2016, times have changed remarkably, however, a ghost of the previous restrictions still exist for the women in our country.


‘Don’t go out after sunset’, ‘Don’t talk to boys’, ‘Don’t wear short clothes’, ‘Get married quickly or what will the society think?’…these kind of oppressive words are still being spoken every day to women along with countless other small tidbits which put a question of the extent of freedom granted to women. To break such stereotypes which shackle the modern Indian women, several media platforms are being used to promote education for girls, equality in the work space, and women empowerment.

Anouk by Myntra is one such venture which utilizes digital media to shed light on such issues while promoting their apparel which are created for the modern Indian women. ‘Bold is Beautiful’ is one such campaign which focuses solely on issues relating to inequality between men and women, showcasing how a powerful message can be communicated by a woman who is confident in her demeanor and unstoppable in her pursuits.  Anouk offers a variety of bold, ethnic wear for women who do not give into external pressures and stand up for themselves in a world that is frequently learning to respect people who do.

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Ethnic side of ‘All about you’

Ethnicity –how does one describe it? Is it the summation of everything that is found, invented, evolved or existing in our motherland? Or is it simply what has captured our hearts for so long (for centuries) that it has become a part of us? Ethnicity is what remains when the rest has moved on through the sands of time. So what is our inheritance as Indian of modern age? One thing comes to mind before anything else: Our clothes.


Ethnic fashion is big in India, even today when there are no limits of trading (because of globalization) and western clothing is just as readily available. Much of the textile market in India deals with the manufacturing of Indian clothes or ethnic wear such as Kurta-Pajama, Salwar-Kameez, Sarees etc. and it is because of the popularity of such items all over the world that Indians are reputed to be brightly-dressed in beautifully embroidered clothes. However that international image is not exactly on the mark as even the ethnic fashion has been going through a continuous evolution. With Bollywood helping greatly in the propagation of trends since its inception, ethnic fashion clearly outshines western fashion in the films.

Deepika Padukone –the young, vibrant superstar, has similar thoughts on ethnic wear, as she has ventured into fashion with her brand ‘All About You’ with Myntra. Offering a vibrant collection of ethnic wear, she is set to take the trend-setting crowd by their brightly-colored dupattas and introduce her own natural style into the mix. Offering a variety of sober, subtle and breezy-cutted attires, ‘All About You’ offers you grandeur in minimalism.

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Ethnic Wear In The Office Space

When it comes to choosing an appropriate dress for work most women in the world will stick to an officious look; maybe a pencil skirt with an airy blouse or perhaps trousers in darker shades paired with a loose shirt but ethnic garments do not frequently make the list. Bold colors and trendy cuts do not exactly scream ‘office girl’ for the world but we live in India and in our country the pot of fashion is not so restricted. We have a tradition of vibrant fashion dating back to centuries and all those centuries worth of fashion still exists today, in small forms or details. The mix-n-match option is ever present to be availed with just some creativity and confidence.

It is rightly said that confidence is the best outfit to wear, for if you wear anything with enough jazz in your step, you come off looking good or at least as close to being aesthetically appealing as is possible if you’re wearing a jute bag. Indians however are not limited in this regard, and can brag about having distinct fashion styles originating from all corners of our great and vast nation.


Especially in India, It is not out of the ordinary to see office-going women sporting traditional attires. Salwar-kameez with a dupatta and, on special events, wearing sarees in the office space is mostly preferred over western-style suit and pants. Under the basking light of such an environment, it is absolutely viable to pick out a fashionable, yet classy, ethnic look for office space.

Only a few things are a complete no-no in the office spaces at our end of the world such as going for an over-the-top style which is distracting in all the wrong ways. Your clothes project your persona to the people around you; your clothes communicate far more efficiently your position, personality and preferences than any other non-verbal cues so it is very important to dress according to how you want to be perceived.

But if you do not know what you should pick out from the avalanche of options in the market, here’s our guide to the trends that are making a round around the office joints nowadays:

  1. Straight-fit kurta- that silhouette adds more to your personality than you might know. In colors such as indigo, a straight-fit kurta is likely to come off as the perfect outfit to project confidence with a hint of royal classiness.
  2. Kalamkari printed short kurta- from the heart of South India, this print paves the way for you to communicate your inbred source of aesthetic appeal.
  3. Printed palazzos- If you haven’t seen this baggy number making the rounds in the office area then you must be living under a rock. Palazzos make for the perfect blend of class and coy. A must-have item in the present decade.
  4. Phulkari jackets and pattachitra stoles- Adding these small details in your outfit can make or break the statement you intend to make, especially when paired with other items in the list, so mix n’ match accordingly.

These trends have taken over the game this season with their classy demeanor coupled with a hint of that-feminine-factor which really makes women stand out, especially in positions of power. Going with ethnic wear for work is a way to make a statement about yourself and the whole female community. Clothes exhibit power so tap into the inexhaustible flow of ethnic wear that is omniscient in India and set a benchmark to be followed in the office space.


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Men Vs. Women Shopping Trends

The genetic makeup of humans is a fascinating study, especially considering that men and women have different genes originating from pre-historic Homo erectus. In all women, a distinct protein fiber X chromosome is hypothesized to come down from an ancient matriarch ‘Eve’ specimen and the Y chromosome from an ancient patriarch ‘Adam’ who both lived about several thousand years apart and could not have possibly fused their genetic make-up –hence, giving modern human sexes their deeply-embedded differences.

These differences have been celebrated and vilified over the years but only recently we have started to understand them. Some of these differences are starkly visible to the naked eye while others are only hypothesized but it is true that men and women have different shopping habits.

For most men shopping happens in a linear fashion, so to say – they have an item in mind, they visit the store, buy the item and their task is done. The difference is also visible when it comes to methods of payment. Men tend to pay using debit/credit cards whereas women prefer to pay with cash. Men will more often pay more to speed up the process than ‘waste time’ looking for bargains. The worst scenario for a man is not buying a less-than-ideal item but coming out of the store empty-handed. It was found that men usually only employ the left-side of their brain to solve problems whereas women use both the sides.

For women, shopping is more than just buying something – it is an experience. They tend to go shopping with their friends, take ample time to go through a number of things and then after much contemplation they end up making the purchase. A woman’s approach to shopping is very much part of who she is; it is part of her DNA. The way a woman shops when she is 18 years old is the same way she is going to shop when she is 43 years old. It is a lifelong mindset. Women tend to be more astute consumers than men, simply because they are willing to invest the time and energy necessary to research and compare products. At the same time, their two-sided brain approach to problem solving makes them more susceptible to emotional appeals than a man.

However, with E-commerce shopping options it was found that men also spend time comparing products and doing research which they otherwise would not have done had they been visiting a store. Such online shopping habits of consumers in India show that a good 61% of the total online shopping is done by men. The study also illustrates that 58% of the people shopping online are married.

Despite all the differences in shopping psychologies between men and women, one thing is common in both genders –they both want to be stylish and look good, whether it be for official events, get-togethers or just daily wear.


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Roadster and MotoGP Create a New Code for the Road

Riding is the art and science of following the road. It requires passion much like anything that is worth doing and worth doing well. As any self-respecting rider knows, the road is a harsh mistress. It requires preparation, skill, a bit of luck and a whole lot of willpower to reach a destination. Gear is not optional and neither is ‘presence of mind’ while riding.

Roadster is an Indian brand with a deep passion for riders, and has carved a niche space for itself in the online market through Myntra. Roadster offers a variety of riding gear, riding clothing and accessories for the modern rider; now in collaboration with MotoGP, which is the single most-followed two-wheeled motorsport in the world. With the collaboration there is no compromise on the standard of riding gear; the best quality materials are used and the best in the business are looking over it to check for any inconsistencies as there is no room for error in riding, or the making of riding outfits.roadster-motogp-myntra-1-2

Roadster’s MotoGP collection consists of jackets, denims and T-shirts for the modern rider who knows safety comes first, but that it is closely followed by fashion. With detachable thermal linings on the inside of the jackets and easy pockets placed in arm’s reach, coupled with resiliently stretchable denims, short of divine interventions nothing can go wrong for the rider in almost all weathers and climates.

So y’all riders get your thermometers out because the riding fever is about to hit hard.

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Mr. Bowerbird Takes Flight

Javed Khan, a proficient designer and budding entrepreneur, was just one of the thousands of designers working for Indian retailers but with one difference: He had a vision and the willpower to try to bring that vision to fruition.

With Myntra’s Fashion Incubator he got the platform to showcase his unique vision to experts in the field of fashion designing, and along the way got the motivation and mentoring to outdo his own expectations. Having worked for Louise Phillippe, he had delved deep into the ins and outs of designing garments for men. Having a thorough knowledge helped but he was truly inspired by the variety of style in men’s section (and the blurring of the line between formals, casual and smart dressing) to come up with his own blend of designs under the name ‘Mr. Bowerbird’ –which mixes and matches different genres of apparel to approach a unique and trendy look for the post-modern man.


In his own words, “Mr. Bowerbird focuses on making ‘everyday favorites’. Every piece is designed in a way to be paired with anything else in collection. With Mr. Bowerbird I’m trying to push the idea of not disposing things so fast. There is a story attached to everything” and that is how he approaches the art of designing new and unique styles for men.

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