Myntra and Rannvijay Announce the Launch of Extreme Clothing Brand – Disrupt

Growing up, we were all aware of the hugely popular and distinctly unique TV show called ‘Roadies’. While the show drew its fair share of retractors, it also attained a cult status among fans of the show. Historically, it marked the first instance of a successful reality show based in India. It is also remembered for bookmarking the transition of MTV from a purely music channel to a music-reality TV channel, which was also a global trend. One of the reasons why Roadies gained immense fame was due to the ever-present Rannvijay Singh, who was once the winning participant of the adventure reality show, and subsequently went on to host and judge the show. Throughout the show, he showed his determination and earnestness, and maintained an aggressive approach that was guided by principle.

Over the years, Rannvijay has moved from television shows to modelling, acting in films, and more recently, he launched his signature line of clothing. Launched with the help of Myntra, Rannvijay announced Disrupt, an adventurous clothing line for adrenaline junkies. Over the last few months, as was evident from his posts on social media platforms, he was designing this clothing line with his friend Shakeef Khan. The line is targeted toward customers who are free, wild-spirited, and original.

An excited Rannvijay spoke in a flurry about his new brand, saying ““I strongly believe Fashion should always be effortless yet cool. There is a bit of personality and fashion sense in all the styles offered at Disrupt. The key idea was to combine our concept of disruption along with the new-age audience. From the prints, the stitch styles, and the color palettes, there is an element of disruption in almost all of them.”

Rannvijay of Roadies Fame Launches ‘Disrupt’ with Myntra

His partner Shakeef Khan was equally enthusiastic and optimistic about Disrupt’s launch on Myntra. He said, “Our collection is a perfect blend of style and substance. We want to leverage Rannvijay’s massive fan following, his fashion sensibilities and combine that with the need for a solid casual wear brand in the market. Rannvijay is widely known for his fashion sensibilities and we are confident that Disrupt will soon emerge as the individualistic fashion choice amongst the young and fashion-conscious Indian consumers in the next one year.’

Aimed at millennials, the brand has done well to keep in mind the dressing habits of the target demographic. Millennials have largely abandoned classic dressing norms of yesteryear, with a distinct preference of tees over formals, sandals over slippers, and shorts over jeans and trousers, and in general, the paradigm has shifted from showiness and conformity to comfort and functionality. It’s no debate that in the harshly temperate climate of India, comfort is the key to productivity. Hence, the rebellious line of clothing from Rannvijay and Myntra is sure to appeal to the younger generations since that is exactly what they are offering.

Puspen Maity of Myntra’s Sales Department, said, “Disrupt will make for a key and interesting addition to Myntra’s portfolio of contemporary street fashion and youth culture, which is in great demand lately. The brand is a manifestation of Rannvijay’s persona as a cool and effortless swashbuckler and is sure to be a rage among his fans. Our exclusive association with the brand clearly positions Myntra as the go-to destination for celebrity driven brands, offering comfort and quality at the best price.”

Source: http://www.articlecede.com/shopping-and-product/rannvijay-of-roadies-fame-launches-disrupt-with-myntra/

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The Staff That Made EORS a Huge Success

With the conclusion latest edition of the End of Reason Sale, Myntra emerged successful and more than content with their performance. This was the 8th edition of the End of Reason Sale, and was held between 22nd and 25th June 2018. With discounts of 50 to 80% being offered, it was no surprise when customers from around the country were enticed by the sales event and went on a shopping spree like never before. However, this incredible campaign could only be pulled off thanks to the blood, sweat and tears of the Myntra staff, delivery personnel and customer care executives.

Myntra’s CEO, Ananth Narayanan, also credited the innovation team for developing key strategies that helped them penetrate the market and take hold of a substantial share of it. He commended the hard work of all the departments in Myntra, and credited them for their ability to complement each other and work efficiently towards a common goal. He said,” This year, like every other year, we’ve had some fabulous innovations, like Early Access, whether it’s our referral programme, or the personalized videos that we send out, all of these have been incredible innovations”.

Here Is What Happened Behind the Scenes

Here is what some of the department heads of Myntra had to say about their experiences of the event.

Jeyandran Venugopal, Chief Technical Officer

“EORS is getting bigger and better for us, and it’s been amazing to go on this journey. This is my third End of Reason Sale, and every edition of this event has been totally amazing.

Gunjan Soni, Chief Marketing Officer

“EORS is what brings the best out of Myntra, I think it brings all of us together, and that’s what makes it a spectacular event.”

Manish Pansari, Senior VC, Supply Chain Management

“There are a few things that have been consistent – we’ve just been growing, the scale has been growing, and the experience has been amazing and fantastic always. The festival mode is always on”

Amit Mathur, Senior Director, Human Capital

“There’s an existing ritual, involving a chocolate fountain, seems to be very lucky for EORS. I make sure I go and eat some of those chocolate wafers”

Sriram Iyer, VC of Engineering (Research Labs)

‘End of Reason Sale has remained the same, the only thing is that the scale has been getting larger and larger, and the event’s getting grander and grander, and tech getting better and better.”

Dhanmoni Sharma, Associate Director of Real Estate & Workplace

The energy level or kind of engagement, the culture that we build around the EORS, or the team bonding, that is the best part of EORS”

Dipanjan Basu, Chief Financial Officer

The tension in the build-up, and the fact that we always try to solve problems and the hustle around EORS, that hasn’t changed.”

Mithun Sundar, Chief Revenue Officer

“I’ve never been a part of something so special, where we’re solving problems live, making quick decisions live – very exciting.”

Avishek Sen, VC, Human Capital and Customer Experience

“The way all the teams, be it technology, be it revenue, be it consumer experience, supply chain, how everybody comes together, is what makes the event a true success”

Stay Fit in Style with Myntra’s Blink Go

There are ample attractions in Myntra’s End of Reason Sale which make it a highly anticipated event. Unbelievably low prices for premium goods and the option of choosing from a great number of worldwide brands are among the two most obvious reasons. However, there are several other features of this sale that make it noteworthy and ground-breaking. For instance, the End of Reason Sale is being used as a platform by Myntra to launch their new product – the Blink Go.

The Blink Go is a smart watch, a digital wearable device that provides you with myriad information. While this is not the first time a wearable device is being launched in India, it is definitely the most stylish, by a country mile. The technical specifications aside, the Blink Go has a very distinct design that sets it apart from competition. The product is developed by Myntra’s Innovation Lab, and has state of the art technology that makes it a really handy device.

The Blink Go is a smart watch

Some of the standout features of the Blink Go include Activity Tracker, Heart Rate Monitor, a dedicated Sports Mode, and Colour Display. Additionally, the product is Water Resistant and has a very audible and legible notification system that can notify you of your achievements. You can also share your details on social media for your friends to see.

Some of the notable aspects that make the Blink Go an excellent choice for you have been mentioned below:

  • Multi Tracker Support: This feature makes it platform agnostic, and you can connect your Blink Go to compatible devices. This makes it an excellent addition for those who are both fitness and technologically inclined.

 

  • Leaderboards: The Blink Go has in itself a list of pre-loaded achievements and missions involving fitness tasks, and upon their completion, you can gauge your progress with other users of the device with the help of leaderboards, where you can go to check your points.

 

  • Live Achievement Sharing: This allows you to share your statistics with your friends and engage in healthy competition with each other.

 

  • Sleep and Other Tools: A lot of millennials encounter problems with their sleep. This is due to demanding working hours, an insubordinate time spent in travelling to and fro, lifestyle choices like gymnasiums, unhealthy eating habits, and most importantly, lack of proper planning. However, you can plan your sleep patterns efficiently with the Blink Go. One of the best features of this device is the sleep planner, which helps you set alarms and reminders for waking up and going to bed, respectively. By monitoring your heart rate, which is measurable through the device, and metabolism, you can effectively calculate how much rest your body needs, and set your Blink Go to remind you about your requisite sleep cycle.

The Blink Go will be available during Myntra’s End of Reason Sale at an introductory price of Rs. 4199, and available in several eye-catching designs. Without any further ado, book your Blink Go wearable device right now and make the most of Myntra’s EORS.

Catch up with the latest in the world of fashion in the Myntra Blog.

Source: http://awebcity.com/myntra-ventures-into-electronics-with-smart-watch-blink-go/

Ditch The Queue! Roadster Go Is The New Way Of Shopping

Everybody loves shopping; it is almost therapeutic and something that makes you feel good instantly. However, like every awesome thing shopping too has its own down sides– like the long queues at the cash counters for example. What can be more tedious than that, right? But what if we told you that now you can ditch those boring queues, making your shopping a fast track process? Well, in this technologically advanced age that we live in everything is possible. And when there are tech based fashion platforms like Myntra, all your problems gets solved easily.

Recently launched, Roadster Life Co.’s store is taking shopping to a whole new level. Taking forward their omnichannel strategy, the retail store has everything that will be available online. So, welcome to the speed shopping experience at the brand new Roadster store at Mantri Mall, Malleshwaram in Bangaluru. Equipped with the latest technology, the store is a ground breaking move in Indian retail industry.

New Era Of Speed Shopping

With the touch of a finger, get assistance to your every possible question or problem. There are RFID enabled digital screens at various points of the store. You can discuss the product feature including the images, washes, fabrics, suitability to body type, color match and availability of sizes and more. Apart from that now you can forget about waiting long in the queues killing all the joy of shopping. The checkout counter at eth Roadster Go store is the best part. You can literally finish the checkout and billing in less than 30 secs here. All you have to do is just place the product that you just bought and place it on the RFID tray that will capture the product details and display the bill on the screen instantly. You can pay by using your debit or credit card upon confirmation. Forget about scanning individual products or removing security tags from garments.

The best part is that you can buy the products that you see online on the Myntra app or website at real time at the offline store. This is the second retail outlet of Roadster Life Co. with the first located at Indiranagar in Bangaluru. Following the footsteps of the first store, the new store is all rife with exciting tech innovations like touch controlled video wall, the unique purchasing mechanism called ‘Scan and Go’ and ‘Highway 360’. It will take you on a virtual journey.

The incredibly delightful and extremely useful innovations, Roadster stores will revolutionize the way the shopping is done. It is the only brand that is keeping pace with the new-age techs and ways starting from Myntra’s omnichannel strategy to adapting sustainable fashion among all other private labels in the company.

So, what are you waiting for, go experience the technologically advanced way of shopping at the brand new Roadster store. And like we mentioned before that all good things have a down side, you can now enjoy the flawless experience of speed shopping with Roadster. Go be a part of the new age shopping!

Source: http://www.sooperarticles.com/shopping-articles/fashion-articles/roadster-introduces-new-way-shopping-1664218.html

Get Ready Fashionista! Myntra Beauty Edit Third Edition Is Back

As the mercury level is shooting through the roof, summer beauty routine almost seems to be taking a back seat. And why wouldn’t it? The humidity in the air makes skin sticky and hair frizzy and a coat of makeup above that just sounds like a bad idea. But going bare faced all summer isn’t the solution now, is it?

Summertime is not all bad when it comes to keeping up the beauty quotient. Thanks to some truly new and innovative beauty products, you can still look polished regardless of how hot the weather is. Get rid of all your heavy creams, full cover foundations and dark red lip colors and replace them with lightweight moisturizers, sun screens, bright hues of corals and peach for your lips, and you are ready to take on another sunny day.

myntra beauty edit

And because we truly don’t want you to look any less glamorous than the previous month, Myntra is coming back with its much awaited third edition of the ‘Myntra Beauty Edit’. So, get ready to stock up your cosmetic collection with summertime essentials, for you will not just get them at big discounts but also receive freebies on every purchase.

After the incredibly successful editions held in December last year and March 2018, the event is ready to engross consumers once again on 29th and 30th of May. This time the event promises to be the largest one in the category yet. With over 10,000 products on offer to sweep you off your feet the festival will include makeup items, perfumes, and skin-care and hair-care products. There will also be men’s grooming products for the studs and bath and body from the leading global and domestic brands.

Famous brands such as Wet & Wild, Australis, Absolute New York, Palladio, Issey Miyake and Clinique among others will be available in the Beauty Edit. It is once again in association with Maybelline New York that makes the event even more awesome. Some 40 brand launches are also going to take place including Avene, Wet n Wild, WOW skin science, Fab India, Absolute New York, O3+, VLCC, Leading Korean beauty brand – It’s Skin, Cetaphil, SNP (Korean sheet mask), which is exclusive to Myntra and more.

So, while Maybelline will be giving out the most lucrative offers, other favourite brands such as L’Oreal, Lakmé, Veet, Philips, Biotique, Neutrogena, The Face Shop and over 250 other brands will also sweep you off your feet with massive discounts. And that’s not all, on all your purchases you are certain to receive gifts which will include fashionable stud earrings. Shopping for your favourite cosmetics and beauty products have never been this fun and extravagant.

So, scream out to the scorching summers to bring it on and you shine on like a crazy diamond! Don’t forget to log on to your Myntra App to make the best of the incredible offers. And not just for yourself, this is also the best time to look for the perfect gifts for your girl gang.

Much Needed Accessory Hacks by Myntra

A lot of us are well versed with the phrase, “Attention to detail”, and we are all aware of how important it is to do exactly so. When it comes to fashion, and the general idea of looking a particular way, it’s important to keep in mind these sagely words. It is often the finer touches that complete your desired look, or give a totally different sense to your outfit. Juxtaposing and matching accessories efficiently is one of the nuances that might take years for one to acclimate to, but don’t worry, here are some hacks that you can try out the next time you go out for a gathering.

The Classic Wrist Watch

Classy, handy, and stylish, a wrist watch is a must-have. Needless to say, it can be paired with a host of different attires depending on occasion. Be it a formal business meeting or a Sunday afternoon brunch, having a trusty watch strapped around your wrist ensures two things – one, that you will not be late, and two, even if you are late, at least you’ll look classy while you’re at it.

A Dressy Classic Watch in myntra

If you are having a tough time choosing, here are a few suggestions – premium brands include Hugo Boss, Michael Kors, Lacoste, and Coach, all of which are available at competitive prices on your favourite shopping destination, Myntra. Additionally, you could opt for a Daniel Wellington, watches which age like wine, or go Indian with Titan.

Is that something around your neck?

When one talks about accessories, your mind almost automatically drifts off to a land of shiny jewellery. Jewellery continues to be the top accessory choice among most Indian women. Any jewellery collection is incomplete without a pendant. Now, since we promised you a hack, and with so many different pendant to choose from, can’t help being spoilt for choice. Well, it’s actually not that hard a challenge, juts browse Myntra’s vast galleries of pendants till you find one that you feel you’ll never want to take off! We suggest for you this wonderful Swarovski Fun Pendent which can light up your dinner parties as well as your corporate lunches.

Big Sunglasses

If you don’t own at least one pair of sunglasses, you’re surely living under a rock. We get it, it’s shady and cool. For the rest of us, sunglasses, and the inherent swagger that overcomes us the moment we put one on, is a part and parcel of our wardrobe. Well, apart from how cool it looks on you, sunglasses were invented to deflect the harsh sun rays from hurting our eyes. Polaroid sunglasses go a step further, and protect eyes against the sun’s UV rays as well. Be it oversized or rectangular, or maybe sleek, go ahead and add to your collection from Myntra’s expansive range of fashionable eyewear.

Like a silky hug

A silky scarf is an ideal accessory for most of the year. You can easily fit it into your bag, it looks stylish, and can protect you from dust, winds, and direct harsh sunlight. You can get yourself a funky scarf from Myntra today!

Source: https://uberant.com/article/410870-accessories-the-missing-link-to-the-perfect-outfit/

The 2nd Edition Of Myntra Fashion Upgrade Is Going To Be Bigger & Better

After the roaring success of the 1st edition of Myntra Fashion Upgrade, the online shopping website is back with its second edition and things seems to be taking off right from the beginning. It is the perfect opportunity for everyone to do a good act while upgrading their fashion statement a notch or two higher.

The second edition of the Myntra fashion upgrade is going to take place from the 1st of April till the 6th and the event has already received a lot of traction. The event allows consumers to receive redeemable points for the unused clothes that they will donate to the shopping website. Myntra will there after donate all the collected clothes to GOONJ, a Delhi based non-government organization who will channelize the items to the farfetched villages in India and the urban slums. This year the fashion website is scaling the entire operation and targeting to collect over 6 lakh items. It will be a 40% increase from the 1st edition that was held in November 2017. If they are capable of pulling off the operation, this will be the largest ever collection done globally.

Exchange.Earn.Upgrade: Myntra Fashion Upgrade Is Back

So, if you are one of those people who have a wardrobe full of clothing items yet always complain that you have nothing to wear, this is your opportunity to help the one in need, while cleaning out your closet. Take out all those clothes that you have been saving to wear when you will fit into them or the clothes that you bought on impulse and never actually wore. Those cute tops that you thought you could wear to a party but they don’t match your personality anymore or the uncool dresses that someone gifted you but you never once tried them on, also fit the bill pretty well. Make sure to give out as many items as you can and in a state good enough that someone could wear. The more you give away, the more points you earn and you can elevate your wardrobe collection at a go.

And guess what, that’s not all. The brands that are participating in this event are impressive to say the least. The in house brands of Myntra like HRX, Roadster, Anouk, All About You and Dressberry are all offering brilliant exchange offers for your redeemable points. Hold on, that’s not all! International brands like Jack & Jones, United Colors of Benetton, Vero Moda, Forever 21, and USPA, as well as domestic ones like W, Biba and Red Tape are also lining up with great offers.

So, what are you waiting for? Go log in to the Myntra App or website and check out the fantastic list of fashion items that you can purchase. You will receive full assistance with regard to how and where you can use your redeemable points and use it for the best. But before that run to your wardrobe, ask your mom’s help if you want but let go off your unused clothes and revamp your wardrobe for the upcoming summers. And get ready to rock the streets with full-on glee.

source: http://www.articlepoint.org/article/myntra-fashion-upgrade-2nd-edition-is-back-with-a-bang.aspx

Myntra Introduces Hi-Tech Fashion Through Rapid

Fashion trends have been evolving faster than technology itself. And in this age of technological revolution, Myntra has decided to integrate AI into the world of fashion. Gone are the days when you waited longingly for the latest trends. Fashion trends were dependent on seasonal cycle until the recent past and to flaunt a new style we had to wait from six months to a year. But today with the help of brilliant technological innovations like machine learning we are able to switch our upgrade our styles in mere 45 days.

That is what Myntra’s Rapid Project is all about – fashion meets hi-tech engineering. It is a process through which the delivery of the latest fashion trends that used to take 140 days have been significantly reduced to just 45 days. So, what exactly is Rapid?

The project began about three years ago and the company actually aimed to accomplish a revolutionary goal of delivering fast fashion. The initial idea was to speed up the manufacturing process and meet consumer demands as fast as possible. All this had to be done keeping in mind the high quality, latest fashion and cost effectiveness as well. After rigorous research and study by a team of engineers at Myntra, the company finally came up with the idea of integrating Artificial Intelligence with fashion. The use of AI and sophisticated graphical processing units (GPUs) we brought together with the company’s in-house engineering. Thus Rapid was born which is currently been supported by brands such as Moda Rapido and Here and Now.

Myntra’s Rapid Project

So, if you happen to be wearing a garments from one of these brands, it is quite possible that they are made by Myntra’s AI platform. Ambarish Kenghe, the Chief Product Officer Myntra in an interview with Mint said that the core idea of Rapid is to bring forward fast fashion in an intelligent manner, given the technological lineage of the company. He told the paper that in the beginning phase of the project there was more of design-input than machine learning. However, over a period of time the machine influence have increased and it requires lesser and lesser supervision.

Now many may ask why Rapid has been successful, after all fashion has always been something that requires human attention and passion. But what they don’t realize is that this piece of tech is more human than any other similar innovations in the industry. It has a colossal data at its disposal that allows it to gauge at what exactly the consumers are looking for. In fact in time the AI will be able to predict the future fashion trends and deliver new styles to people that they didn’t know that they wanted. Besides, it is coupled with Myntra’s line of successful suppliers and manufacturers that offer key elements which is required to build a popular brand. And that is how Myntra is taking the next step towards the future of fashion technology. Come be a part of the joyride, you’ll love it for sure!

Source: http://www.articlesdunia.com/shopping/fashion/myntra-is-changing-the-face-of-technological-innovation-in-fashion

10 Seconds To Love: Roadster

Roadster launched a new kickass campaign with a 10-second video on the occasion of Valentine’s Day and it blew some minds away! Let’s say it wasn’t subtle but it subtly described the occasion and all that goes behind and undercover during the time of celebrating love. It was sweet and sexy, killing two birds with a single arrow.

The best part? If you ask me it the way the video clip that was released kept it crisp and sweet- just as the brand Roadster is. The campaign captures exactly this with precision and style. Roadster is one Indian brand that has become synonymous with travel and adventure, motivating young people to embrace the road. This launch is a step to further this. There is something about simplicity, comfort and hardiness in clothing that arouses in us, the need to set out to experience the world. This is what the apparel, footwear and accessories by Roadster for men and women makes one feel, inspired.

The original adventure is not time you climbed a mountain, swam across a river or skydived, but the deep-seated emotions you felt, the people you were with and fears that you conquered. All these little things make our lives larger. And Roadster, being a traveler’s brand has everything you need to feel comfortable and quirky at the same time. With a range of shirts, sweaters, jeans, jackets, footwear and accessories, there is something for each one of your adventures, even if it is love this season. In any case, love is the only original adventure.

Roadster happy Valentines day

The campaign just outlines the spirit of the brand and its s4ense of humor. It shows the democratic and liberated feel at Myntra, that all its in-house brands portray. It a little bit of laugh and fun, but at the same time under covering the deep-running emotions and thoughts that go into something.
That’s the beauty of all brands for the young, especially when it’s a travel inspired brand.

Valentine’s Day is not just about hearts and flowers for us all, except for Archies. And about spending more time together, getting into our comfort zones, along with living an adventure. After all Life, itself, is the greatest adventure of all. And there couldn’t be a tribute better than this one to a day that celebrated love and togetherness. So it isn’t a bad idea to plan a trip with your better halves and go on a romantic adventure with them to create ever-lasting meaningful memories. And if you’re worried about any kind of gear, head onto the Myntra app on your phone and all your road related needs will be taken care of by Myntra. Not only will you find rad looking, durable and comfortable apparel, shoes and accessories from Roadster, but you will find everything else you can think of, delivered right to your doorstep. Make sure you head out soon and make every moment of your life count.

Source: Valentine’s Day: Roadster Style

 

On The 69th Republic Day Myntra Pays Homage To The Fashion Republic That India Is

Fashion as we know now has evolved so much since the time when it used to be limited just to the royalty and the aristocrats. Not any more, today fashion is for one and all. No one is exempted from it and everyone can have the joy of dressing up and keep up to the trends. And what has made it possible are the online shopping sites.

There used to be a time when Fashion Weeks were exclusive shows that was reserved for the royalty or the elite class, while commoners weren’t allowed to attend it.  To flaunt their latest sartorial trends, people had to wait for a period of six months to a year. However, that was way back when fashion was a sign of luxury but it is not like that anymore. Fashion as we know it today is accessible to everyone and also the gratification wasn’t immediate for the fashionistas.

Today the entire fashion landscape has changed. The way people perceive fashion has gone through a sea of change and that is all attributed to the digitization and the idea that looking and feeling good about yourself is not reserved to only a chosen few. To market leaders like Myntra who managed to champion digital and technological advancement into the world online shopping sites in India is not just solving logistical problems but also bringing high fashion to every nook and cranny of the country.  Through fashion equitability they are bringing down walls all walls of exclusivity and fashion elitism.

69th Republic Day Myntra

And the best part about all of this is that the number of options and access has tremendously increased for everyone. You have the ability to browse through hundreds of high fashion brands and discover new trends and shop for whatever you want. This new trend is called fast fashion. Myntra’s AI-led brands like Moda Rapido and Here & Now are taking the trend of fast fashion to another level. They manage to ensure that the consumers remain updated with all the global fashion trends within a matter of days. They offer freedom and effortlessly mold your dressing style with your personality and choice of fashion.

Nowadays, it is possible for someone sitting in a metro city or at a small town with limited access to physical branded stores to have access to global fashion scene. Be it Mumbai or Patna or New Delhi or Aizwal you can be equally fashionable. You will have the same access to not just the top brands from across the world but also exclusive brands that are each sitting side by side on Myntra app. Now that is what we call freedom of shopping.

So, on the 69th Republic day as the nation celebrate freedom and salutes to the democratic republic that India is, we celebrate democratization of fashion. Here is to the lively and vibrant spirit of our country and to the sense of fashion that is no longer limited to one but all. We wish you a very Happy Republic Day!