Fashion Alert: MAC is Now Available on Myntra

Make-up artistes as well as fashionistas – in short, all those who love using make-up and cosmetics – will be excited to learn that M.A.C, short for Make-up Art Cosmetics – a favourite brand to come back in suitcases from travels abroad – is now available right here in India.

After the likes of Clinique and Estée Lauder, it’s now the turn of the Toronto-based M.A.C make-up brand to come to Myntra, India. From lip gloss to eyelash mascara to face powder- the best of international quality cosmetics are at hand.

The best news is that the new range of make-up comes in small-and-handy packs of 30 ML or less, making it highly convenient to carry them, besides making them affordable, of course. It suits the modern woman who needs all her make-up at hand – not only at a moment’s notice but on the go as well. Being small, they don’t’ occupy too much space in one’s purse either.

The MAC range starts at just Rs 900, and is also available across India.

MAC make up

Interestingly, Mickey Contractor, who is the most popular make-up artiste in Bollywood, has another feather in his cap, that of Director of Makeup Artistry for M.A.C. India. Mickey Contractor has become an icon in the world of glamour and magic that is Bollywood, because of having perfected the art of skin make-up to create magic on-screen, as cinema demands a different treatment in make-up. And he has perfected the art over more than 30 years by applying make-up to the who’s who of Bollywood.

On the occasion of the launch, Ananth Narayanan, CEO, Myntra-Jabong, said: “M.A.C reverberates as one of the most desirable cosmetic brands globally. With the introduction of Little M.A.C exclusively on our platform, we are making this new affordable range accessible to hundreds of thousands of women in the country.” He added that Myntra was fast becoming a destination for Beauty and Personal Care, and therefore, had set itself the target of growing the category by tenfold over the next 10 months.

According to Rohan Vaziralli, General Manager, Estée Lauder Brands, who also spoke on the occasion, “M.A.C is the prestigious make-up leader, and with this association, we are pleased to further expand our footprint and reach out to a larger consumer base across India. This business collaboration with Myntra will help in realising our vision of making M.A.C easily available to all aspiring consumers.”

M.A.C, the professional cosmetics brand, was created in Toronto, Canada in 1984 and is part of The Estée Lauder Companies, Inc. The company’s popularity has grown through a tradition of word-of-mouth endorsement from makeup artists, models, photographers and journalists.

The Estée Lauder Companies Inc. is a famous manufacturer of skincare, makeup, fragrance and haircare products sold under various brand names like Aramis, Prescriptives, Lab Series, Origins, Tommy Hilfiger, La Mer, Bobbi Brown, Donna Karan New York, Aveda, Jo Malone London, Bumble and bumble, Michael Kors, Darphin, Tom Ford, Smashbox, ErmenegildoZegna, AERIN, Tory Burch, RODIN olio lusso, Le Labo, Editions de ParfumsFrédéricMalle, GLAMGLOW By Kilian and BECCA.

The 20s Are Passe, Here’s To Dressing Classy In The 30s

Though most 30-year-olds feel their youth is past when they turn the corner, they should know better. The thirties are the prime time of life, when life just seems to be starting. It’s full of possibilities and one feels the struggles of the 20s are behind and one has chosen one’s career or life path and needs to only invest passion and faith in it.

Along with other subtle changes, one’s desire to wear a certain kind of fashion style also reveals itself as one enters the ‘30s. The saying goes that age is nothing but a number, however, it does mean a lot when it comes to fashion. So, filling up one’s wardrobe with a different kind of fashion clothing becomes necessary.

From choosing classier and edgier clothing to dresses that flatter your body changes will work best. Even if you think you can carry them off, please try and ditch those shorts and LBDs, that you probably wear to look 20-something. Choosing to wear something younger may actually make you look older, that’s the irony of it.

Similarly, T-shirts with loud messages are not even for the 20s, what to talk of the 30s! Instead, choose formal or semi-formal blouses that spell elegance with a capital E.

The best part about moving into a new age is you can have fun throwing out clothes that no longer make any sense and filling it up with the new and relevant. And remember, at no age should you choose boring over bombshell.

Of course, you can continue to wear jeans, which come with a versatility to suit any age, but mix and match it well. For instance, you could wear it with a sheer top. Replace a sling bag with a classy purse, because the 30s call for smart accessories too, you know.

Palazzos

The thirties are also a time when people have become comfortable with their bodies, a real issue since teenage years for most people. That, combined with a better sense of fashion, makes dressing in the 30s a win-win affair.

But one thing you gotta remember is that now, comfort dressing steals a slight edge over style dressing. Palazzos instead of churidhars and maxis instead of minis define the thirties fashion over the twenties.

You can create a whole new wardrobe for the thirties on Myntra, India’s leading fashion portal.

Beyond clothes, fashion includes a whole lot of other things as well. Make-up for instance. Once in your thirties, choose a lighter lotion for your face and body. They help by keeping age away as well as don’t make you feel the discomfort of wearing a thick anti-age cream that you can put off till the 40s. Oils with vitamin E also help to moisturize a skin that’s slowly losing its natural moisture and helps to remove the puffiness. Fruit peel-based packs also help.

When it comes to hair, avoid taking the free hand you may have done in your twenties and go for less loud hairstyles and hair colours. Talking of hair, how about trying a middle parting? Perhaps, you haven’t tried the look since your schooldays but now it will go a long way towards making you look chic.

 

Source: http://www.artipot.com/articles/2098034/dressing-up-in-the-30s-can-be-a-whole-lot-of-fun.htm

The Show-Stopper At IIFA 2017? Myntra’s Fashion Show, Of Course

The International Indian Film Academy (IIFA), although a film awards event, has almost always had a fashion show as a part of it, ever since it made its debut in year 2009. Fashion designers like Manav Gangwani, Rocky S, Anamika Khanna, Falguni Shane Peacock, and Farah Ali Khan, not to mention Vikram Phadnis, who has been involved more than once, have showcased their latest fashion designs at the prestigious event.

One might as well as ask: What’s the connect between fashion and Bollywood? However, the truth is their connection is almost symbiotic, one unable to do without the other. Bollywood has always inspired fashion – with a new trend of clothes being portrayed in the movies in each generation, which is soon imitated by an adoring movie-going public across the country! Fashion on the other hand, has given Bollywood stars something totally new to wear and showcase and have an impact otherwise impossible.

Myntra being named IIFA 2017’s Style Partner

With India’s leading online fashion portal Myntra being named IIFA 2017’s Style Partner at the film awards night in New York – Times Square, no less – how could it not do a fashion show? It did that, that too, with a difference, as has been its forte, always.

Thus, Myntra has two feathers in its cap: Not only has it been chosen as the official style partner for this year’s edition of IIFA being held in New York’s iconic Times Square, it is also going to stage a fashion show during the event.

The Big Apple is home to many fashion shows, including its own annual show, The New York Fashion Week. But when Myntra, the style partner for IIFA this year and more, unveils its fashion show on July 13 during IIFA, it will be a fashion show with a difference.

The difference lay in not making models cat-walk on the ramp, but to “unramp” the fashion show, altogether, and making its models stroll on stage in groups, in a fun and informal way. The show stoppers were Bollywood actors Dia Mirza and Tapsee Pannu – who showed that there were many new and imaginative ways to adorn a sari, the Indian six-yard wonder.

Other clothes portrayed on the ramp were a mix-and-match of clothes and accessories available on Myntra from its Gen Next collection – comprising the latest quirky, urban, street fashion and stylish wear.

For those watching the IIFA awards back home, had no reason to feel deprived from not being able to have a slice of the cake. They could simply come online and shop in realtime for the very same clothes which were being showcased on the catwalk.

As more than 20 million Myntra app users voted for their favourite style icon, Bollywood star Alia Bhatt quickly won for herself the title of Myntra’s ‘Style Icon Of The Year.’

Later, there was even a green carpet interaction between the Bollywood celebrities and Myntra customers.

One could say, the awards night was one of the best of fashion and the best of Bollywood coming together: Myntra representing the best of fashion and IIFA bringing the best of Bollywood under one roof.

Source: http://articles.abilogic.com/235246/iifa-stage-lit-myntra-avant.html

How blue cloth from France became Denim from America

Contrary to popular belief, the blue denim that has become inseparable from modern life, be it high-fashion or comfortable casual wear, was not born in America, but has its roots in Nimes, in the southern France region of Languedoc-Roussillon.

Although Levi Strauss is credited with having created the first blue denim trousers, as well as for coining the name “jeans” in the mid-19th century, the material used by him to stitch the very first “jeans” was a tough cotton fabric known as serge de Nimes, which was dyed blue because indigo was the easiest colour to use.

The year was 1853 and Levi Strauss, a 24-year-old German immigrant, had just left New York for San Francisco because of the Gold Rush happening in California. He opened a dry goods shop there. One day, a customer – who was a prospector in the gold mines – came in to check out his goods. When all he saw was some rough canvas-like cloth for making tents and wagon covers, the customer retorted, “You should have brought pants!”, adding that trousers didn’t last long enough in the mines.

Levi decided to use the blue cloth to make rough overalls, which he named “Jeans” from the word “genoa”, the name of the blue dye, and called the material “denim” from the phrase “serge de-Nimes”. Levi Strauss realised he had struck a gold mine himself after the new Denim Jeans created by him became a huge hit with prospectors as well as miners. Soon, their fame spread across America.

The Denim Shirt Is Back: How To Slay The Look

While the denim as a fabric remains extremely popular in jeans, jackets, belts, and what not, the Denim Shirt, in particular, is back under the spotlight. In fact, it has such a versatile look that it offers both men and women many different ways of wearing it.

According to the fashion manual Idleman, there are two main ways for  a man to wear a Denim Shirt: heavy or light. For those into oversized, casual cool, one can pair the Denim Shirt with a jersey, a jacket and hiking boots, to create the rugged all-male outdoor look. For those preferring a more subtle look, a slim-fit Denim Shirt can be worn in a casual or tailored look: wear it unbuttoned with joggers or dress it up with a tie and blazer. Choose a light blue denim shirt or one with faded wash. A washed out denim works with all skin tones, thankfully, so one always looks fabulous wearing one of these.

The Refinery, into personal style coaching, has not one but 21 stylish ways for Women to wear the Denim Shirt. To begin with, it puts the Denim Shirt on a pedestal by calling it a “classic piece you must own”, adding however, that despite its versatility, the debate about what to wear with it, makes it not worn as much. So, it suggests 21 “bottoms” to pair it with.

The Denim Shirt on Myntra

Myntra brings the Denim Shirt from Forever 21 (solid casual shirt), ONLY (printed, navy blue, faded, washed, round neck, even polka dot), and Vera Moda (regular fit and washed casual). So, one can sport the best of not just American but even European fashion right here in India. Interestingly, Forever 21 was among the first to offer a distressed blue Denim Shirt as well as long Denim Shirt.

Source :http://www.artipot.com/articles/2088751/the-blue-denim-shirt-ways-to-wear-the-look.htm

Why Gigi Hadid is inspiring Tommy Hilfiger’s collections

Gigi Hadid was spotted early this year at the London Fashion Week, promoting the TOMMY X GIGI Spring ’17 collection. It was the second time that the supermodel was promoting the eclectic American fashion designer’s clothes, which has her creative inputs as well.

So, how did the two iconic personalities collaborate?

It was in January 2016 that Tommy Hilfiger announced Gigi Hadid’s name as the brand ambassador for his Women’s Wear for the Fall Collection of 2016, as part of the brand’s plan to build on a new vision and plan a strategic expansion of its global Women’s business.

Gigi, too, was thrilled with the association. “I never thought I would be asked to design a capsule collection, so it still feels like a dream that Tommy approached me to collaborate,” she said. “His company is one that I genuinely love and have been a fan of for my entire life… I have always looked up to his brand, campaigns and design style.”

On the TOMMY X GIGI collection, she says, “Our collection celebrates the iconic Tommy lifestyle and mixes a bit of everything. There are styles that are really hippie-chic, styles that are sporty streetwear, and styles that are tomboy but girly. Everyone’s going to love a different part of it.”

The first collection featured women’s sportswear, footwear and accessories, including watches and sunglasses, as well as a new fragrance, reflective of Hadid’s unique take on modern style, fused with Hilfiger’s signature “classic American cool” heritage.

Tommy himself had this to say about his business association with Gigi: “She is truly the definition of today’s ‘Tommy Girl’ – her magnetic personality is bright and always optimistic, her style confident, effortless and cool.”

Gigi Hadid, who has appeared on the covers of Vogue, W, Harper’s Bazaar, Elle, TeenVogue, Numéro, Schön!, and CR Fashion Book, amongst others, joins a list of influential women who have partnered with the Tommy Hilfiger brand. These included Beyoncé, Kate Hudson, Charlotte Gainsbourg, Naomi Campbell, Naomi Watts and Alexa Chung.

TOMMY X GIGI collection

At the time, Myntra fans were thrilled to discover that they could get their hands on the TOMMY X GIGI Collection on Myntra as soon as it was unveiled on the ramp in LA! What’s more, one can still get the unique TOMMY X GIGI style on Myntra.

What sets Gigi apart from other models on the runway of the past decade is her non-size zero shape. That, combined with the comfortable looks has won her a huge following. Her managers have not failed to notice how to capitalize on her 34.3 million followers on Instagram, since today’s world is ruled by the social media. So, what happened next was Gigi’s transformation from a supermodel to one that ruled the social media too. It was a win-win situation for all the brands she endorsed as she could easily promote them on those channels.

Hilfiger recalls, “When she hit the runway, the fans went crazy, they wanted to buy everything she was wearing, and we talked at length about how we could use Gigi as more than a model. I think a designer has never partnered with a model before and allowed the model to have a serious hand in designing the collection.” Yes, indeed, it was a first and disruptive, at that.

The TOMMY X GIGI capsule collection got sold at tremendous speed, online as well as offline. That success was replicated in a second collection, which boasted denims, bomber jackets, dresses, skirts, crop-tops and T-shirts.

source: https://uberant.com/article/269235-how-tommy-hilfiger-teamed-up-with-gigi-hadid/

Being Beautiful Is All About Being Bold

Bold advertisements are coming out every other day. They reflect the changing times we live in and also pay a tribute to the bold women of today, who are charting their own courses in every aspect of their lives. These women, in turn, inspire other women to take courageous steps and stand up for themselves.

It all started with the path-breaking ads for Anouk, Myntra’s fashionably ethnic brand. The ads were about a single mother trying to protect her privacy after moving to a new neighbourhood, a lady by herself in a bar trying to ignore the attentions of a stranger, a lesbian couple getting ready to “meeting the parents”, and a pregnant employee breaking free of prejudices at work.

Myntra’s campaign for Anouk was called ‘Bold is Beautiful’ while the individual ads had names like, ‘The Whispers’, ‘The Visit’ and ‘The Wait’. The campaign had a message for women of all ages.

The ads also grabbed the eyeballs of the social media, definitely a space to cater to today. It started many conversations and changed many mindsets, for sure.

The concept for the ads on homosexuality, single-parenting and the joy of staying single were created by by Ogilvy & Mather and produced by Hectic Content.

On the campaign, Manish Aggarwal, Vice President, Marketing, Myntra Fashion Brands, has this to say: “The brand is all about celebrating women, their beauty, their existence, their grace and their freedom. We wanted to give Anouk a sharp, defined identity, in a crowded category, by describing it as an ethnic wear that is bold, vibrant and stylish – even edgy – at times.”

The ads are edgy, because opinions and mindsets are no longer about something being right and something being wrong. There are no more clichés about women empowerment which anyway make little sense. Now, it’s about real freedom to make real choices in life despite societal pressure. The ads persuade people to come out of hiding and live their life as they deem fit.

Clearly, fashion brands have come of age. They are trying to form a deep connection with their customers, and it’s no longer about simply offering them clothes to wear but creating brands that define their inclinations and attitudes as well. The ads were aimed at intelligent and independent women.

In the footsteps of the Anouk ads has come the Benetton commercial, with its #UnitedByHalf series of ads. The ads gave a witty twist to the “for better or for worse” vow taken at weddings, with women striving for equal pay as well as true equality in all other aspects of life as well.

Zivame’s #FitForAll ad was an ode to women of different sizes, thereby completely demolishing the existing myth of the size-zero shape.

More recently, on the occasion of Valentine’s Day 2017, the leading online fashion portal allowed couples, including a gay couple, to expressing their love for each other. That was really a bold and path-breaking move. Myntra’s message was clear: its clothes are for the contemporary modern, bold and beautiful woman or man.

Source : http://www.sooperarticles.com/shopping-articles/fashion-articles/bold-beautiful-ads-reflection-our-times-1582462.html

Ethnic Wear In The Office Space

When it comes to choosing an appropriate dress for work most women in the world will stick to an officious look; maybe a pencil skirt with an airy blouse or perhaps trousers in darker shades paired with a loose shirt but ethnic garments do not frequently make the list. Bold colors and trendy cuts do not exactly scream ‘office girl’ for the world but we live in India and in our country the pot of fashion is not so restricted. We have a tradition of vibrant fashion dating back to centuries and all those centuries worth of fashion still exists today, in small forms or details. The mix-n-match option is ever present to be availed with just some creativity and confidence.

It is rightly said that confidence is the best outfit to wear, for if you wear anything with enough jazz in your step, you come off looking good or at least as close to being aesthetically appealing as is possible if you’re wearing a jute bag. Indians however are not limited in this regard, and can brag about having distinct fashion styles originating from all corners of our great and vast nation.

ethnic-2

Especially in India, It is not out of the ordinary to see office-going women sporting traditional attires. Salwar-kameez with a dupatta and, on special events, wearing sarees in the office space is mostly preferred over western-style suit and pants. Under the basking light of such an environment, it is absolutely viable to pick out a fashionable, yet classy, ethnic look for office space.

Only a few things are a complete no-no in the office spaces at our end of the world such as going for an over-the-top style which is distracting in all the wrong ways. Your clothes project your persona to the people around you; your clothes communicate far more efficiently your position, personality and preferences than any other non-verbal cues so it is very important to dress according to how you want to be perceived.

But if you do not know what you should pick out from the avalanche of options in the market, here’s our guide to the trends that are making a round around the office joints nowadays:

  1. Straight-fit kurta- that silhouette adds more to your personality than you might know. In colors such as indigo, a straight-fit kurta is likely to come off as the perfect outfit to project confidence with a hint of royal classiness.
  2. Kalamkari printed short kurta- from the heart of South India, this print paves the way for you to communicate your inbred source of aesthetic appeal.
  3. Printed palazzos- If you haven’t seen this baggy number making the rounds in the office area then you must be living under a rock. Palazzos make for the perfect blend of class and coy. A must-have item in the present decade.
  4. Phulkari jackets and pattachitra stoles- Adding these small details in your outfit can make or break the statement you intend to make, especially when paired with other items in the list, so mix n’ match accordingly.

These trends have taken over the game this season with their classy demeanor coupled with a hint of that-feminine-factor which really makes women stand out, especially in positions of power. Going with ethnic wear for work is a way to make a statement about yourself and the whole female community. Clothes exhibit power so tap into the inexhaustible flow of ethnic wear that is omniscient in India and set a benchmark to be followed in the office space.

 

Men Vs. Women Shopping Trends

The genetic makeup of humans is a fascinating study, especially considering that men and women have different genes originating from pre-historic Homo erectus. In all women, a distinct protein fiber X chromosome is hypothesized to come down from an ancient matriarch ‘Eve’ specimen and the Y chromosome from an ancient patriarch ‘Adam’ who both lived about several thousand years apart and could not have possibly fused their genetic make-up –hence, giving modern human sexes their deeply-embedded differences.

These differences have been celebrated and vilified over the years but only recently we have started to understand them. Some of these differences are starkly visible to the naked eye while others are only hypothesized but it is true that men and women have different shopping habits.

For most men shopping happens in a linear fashion, so to say – they have an item in mind, they visit the store, buy the item and their task is done. The difference is also visible when it comes to methods of payment. Men tend to pay using debit/credit cards whereas women prefer to pay with cash. Men will more often pay more to speed up the process than ‘waste time’ looking for bargains. The worst scenario for a man is not buying a less-than-ideal item but coming out of the store empty-handed. It was found that men usually only employ the left-side of their brain to solve problems whereas women use both the sides.

For women, shopping is more than just buying something – it is an experience. They tend to go shopping with their friends, take ample time to go through a number of things and then after much contemplation they end up making the purchase. A woman’s approach to shopping is very much part of who she is; it is part of her DNA. The way a woman shops when she is 18 years old is the same way she is going to shop when she is 43 years old. It is a lifelong mindset. Women tend to be more astute consumers than men, simply because they are willing to invest the time and energy necessary to research and compare products. At the same time, their two-sided brain approach to problem solving makes them more susceptible to emotional appeals than a man.

However, with E-commerce shopping options it was found that men also spend time comparing products and doing research which they otherwise would not have done had they been visiting a store. Such online shopping habits of consumers in India show that a good 61% of the total online shopping is done by men. The study also illustrates that 58% of the people shopping online are married.

Despite all the differences in shopping psychologies between men and women, one thing is common in both genders –they both want to be stylish and look good, whether it be for official events, get-togethers or just daily wear.

 

Mr. Bowerbird Takes Flight

Javed Khan, a proficient designer and budding entrepreneur, was just one of the thousands of designers working for Indian retailers but with one difference: He had a vision and the willpower to try to bring that vision to fruition.

With Myntra’s Fashion Incubator he got the platform to showcase his unique vision to experts in the field of fashion designing, and along the way got the motivation and mentoring to outdo his own expectations. Having worked for Louise Phillippe, he had delved deep into the ins and outs of designing garments for men. Having a thorough knowledge helped but he was truly inspired by the variety of style in men’s section (and the blurring of the line between formals, casual and smart dressing) to come up with his own blend of designs under the name ‘Mr. Bowerbird’ –which mixes and matches different genres of apparel to approach a unique and trendy look for the post-modern man.

bowerbird_1

In his own words, “Mr. Bowerbird focuses on making ‘everyday favorites’. Every piece is designed in a way to be paired with anything else in collection. With Mr. Bowerbird I’m trying to push the idea of not disposing things so fast. There is a story attached to everything” and that is how he approaches the art of designing new and unique styles for men.

The Fashion Show At Rio Olympics

Does the element of fashion at the Olympics surprise you? Well, get over your surprise, because here is an interesting fact: besides scores of athletes and sportspersons from all over the world, there are plenty of big designer names involved in Olympics. It is not the most talked about sporting competition for nothing. The team uniforms and competition outfits get as much attention as the prowess of the athlete, especially at the Parade of Nations in the opening ceremony of the Games for the former. Designer names like Christian Louboutin, Ralph Lauren, Simon Jersey and Stella McCartney will also be competing for glory at the Games.

Rio Olympics

For Great Britain, while Simon Jersey has designed the team uniform, Stella McCartney has lent her hand to the Adidas sports outfits for the athletes. USA’s flag bearer and celebrated swimmer Michael Phelps wore an outfit by Ralph Lauren. Lacoste, which is dressing up the French team, presented a special spring/summer 2016 collection inspired by Rio Olympics, at Paris Fashion Week last year. The Olympic Games are a great opportunity for various brands to grab eyeballs at an international level, and sports clothing has taken on a decidedly fashionable twist in this arena.

Source: http://blog.myntra.com/the-olympic-runway/