All About You Is All Set To Hit The 100 Cr Mark

Deepika Padukone’s All About You is one of the most popular private labels of Myntra. With creative inputs from the superstar, the brand offers an amalgamation of western and Indian wear that is widely accepted by the women in India. The brand offers multitude of different designs with regard to women’s clothing. It is the perfect boho chic fashion brand in India that often dabbles with floral prints and breezy fabrics. Over the months of summer, the brand became enormously popular and stood out as the most successful celebrity fashion brand on Myntra.

In a recent interview on ET Now with Bollywood actor Deepika Padukone and Myntra & Jabong’s CEO Ananth Narayanan, the business partners revealed the way forward for the brand with regard to business as well as creative strategies. Narayanan sees a bright future for the brand and says that the fashion label is able to strike a chord in the hearts of Indian women. Especially in Tier II and III cities and towns the girls relate well with the celebrity and consider her as a fashion icon that bodes well in terms of sale. Padukone says that partnering with the leading fashion marketplace has been a mutual decision that has proved beneficial for its growth. She says that Myntra has been the absolutely right partner for All About You. The idea was to move beyond the typical vanilla endorsement, instead a way for them to come to an equal arrangement that helped both parties to create a brand that touches the hearts of the people in India.

Deepika Padukone’s All About You Completes Three Years

Going forward Narayanan mentioned that the fashion brand is definitely one that has the potential to hit the 100 cr mark. In the upcoming festive season, they see a huge demand for the brand. He also said that the brand has the potential to reach the global markets in the near future. Since the brand is popular for their ethnic offerings, they see a lot of growth in the upcoming festive season. With festivities like Diwali and Dussehra, Indian traditional wear will be a big hit among Indian girls and women.

The actor specifically mentioned that the best partnerships are built on trust and learning from each other and that she has found that with Myntra. She said that there’s lot that she has learned from the company with regard to sales and meeting targets while the company picked her brains with regard to creativity and designs. It is never easy to run a clothing brand on your own and reach successful returns in such a short period of time and this has only been possible because of the great partnership that she had with the online fashion moghul.

Narayanan further mentioned that the company is betting big on omnichannel strategies. When asked what is in store for All About You in the near future, Deepika says that not everything will be revealed. So, if we took the hint right, something of a big surprise is about to come forth from the brand in the upcoming months. After all it is October, the festive season is almost here.

Source: https://articlehomes.com/post/-deepika-padukones-all-about-you-completes-three-years

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Myntra Acquires Omnichannel Firm Pretr

Myntra is focusing hard on their omnichannel strategy and while it is becoming the key priority, they have recently acquired a Mumbai based retail platform called Pretr. The primary specialization of the firm lies in their ability to decrease the gap between offline and online retail by offering one of a kind solution for consumers and brand. After the acquisition of the platform, forging partnerships with omnichannel brands has become easier for Myntra. It has also enabled the company to offer wide ranging solutions to retailers to further improve their own offline retail journey.  To be available in both digital platforms and physical brick and mortar stores will become more essential in the coming years. A brand can’t sustain with just one wing any longer and a wider presence has become important.

The customers on the website and Myntra app will now be able to explore of online and offline products of their favourite brands with ease. Several add on services like streamlined delivery process that will enable same day delivery possible, also click and collect facility will be now available. There is also the option of exchanging, returning or adjusting clothes can be now done in the offline stores of the same brand.

Myntra omichannel Roadster store

Pretr also has a unique solution called ‘Endless Aisle that will enable customers who are visiting the offline stores of the brands can have a look the entire catalogue, inclusive of the inventory and stock from the other outlets. You can easily select the items that you like and pick them up later as per your convenience from the retail outlet. You can also ask the items to be delivered at your place of your choosing.

This is one of the most effective acquisition done by Myntra that will help the company tie up with 50 new brands. It has been a strategic selection that will, in the coming years be available in stores. CEO of Myntra, Ananth Narayanan says that he noticed a trend in online sales. As per their data based insights, the online sale is much higher at the places where the company also has an offline store. Hence, the company’s new wing Pretr will help their private label brands deliver a richer shopping experience to all their customers.

The Mumbai based startup, Pretr was founded in 2016 by Bhavik Jhaveri and Ankur Joshi. After realizing that the mélange of offline and online platform of the same brand will reap benefits they started their company. They observed a pattern in the market where offline and online platforms of the same brand were competing against one another, instead of enabling. So, they came up with a solution through which they developed solutions that would allow the digital counterpart of the brand becomes an enabler of the whole business especially the physical retail store. Eventually they added many more functionality and services as their project gained further momentum. With their power of internet technologies, they were able to achieve a lot of success. They also made the best use of predictive algorithm and machine learning to provide unique solutions to retailers and consumers alike.

Source: Myntra’s Latest Partnership With Pretr Set To Maximise Efficiency

Myntra and Rannvijay Announce the Launch of Extreme Clothing Brand – Disrupt

Growing up, we were all aware of the hugely popular and distinctly unique TV show called ‘Roadies’. While the show drew its fair share of retractors, it also attained a cult status among fans of the show. Historically, it marked the first instance of a successful reality show based in India. It is also remembered for bookmarking the transition of MTV from a purely music channel to a music-reality TV channel, which was also a global trend. One of the reasons why Roadies gained immense fame was due to the ever-present Rannvijay Singh, who was once the winning participant of the adventure reality show, and subsequently went on to host and judge the show. Throughout the show, he showed his determination and earnestness, and maintained an aggressive approach that was guided by principle.

Over the years, Rannvijay has moved from television shows to modelling, acting in films, and more recently, he launched his signature line of clothing. Launched with the help of Myntra, Rannvijay announced Disrupt, an adventurous clothing line for adrenaline junkies. Over the last few months, as was evident from his posts on social media platforms, he was designing this clothing line with his friend Shakeef Khan. The line is targeted toward customers who are free, wild-spirited, and original.

An excited Rannvijay spoke in a flurry about his new brand, saying ““I strongly believe Fashion should always be effortless yet cool. There is a bit of personality and fashion sense in all the styles offered at Disrupt. The key idea was to combine our concept of disruption along with the new-age audience. From the prints, the stitch styles, and the color palettes, there is an element of disruption in almost all of them.”

Rannvijay of Roadies Fame Launches ‘Disrupt’ with Myntra

His partner Shakeef Khan was equally enthusiastic and optimistic about Disrupt’s launch on Myntra. He said, “Our collection is a perfect blend of style and substance. We want to leverage Rannvijay’s massive fan following, his fashion sensibilities and combine that with the need for a solid casual wear brand in the market. Rannvijay is widely known for his fashion sensibilities and we are confident that Disrupt will soon emerge as the individualistic fashion choice amongst the young and fashion-conscious Indian consumers in the next one year.’

Aimed at millennials, the brand has done well to keep in mind the dressing habits of the target demographic. Millennials have largely abandoned classic dressing norms of yesteryear, with a distinct preference of tees over formals, sandals over slippers, and shorts over jeans and trousers, and in general, the paradigm has shifted from showiness and conformity to comfort and functionality. It’s no debate that in the harshly temperate climate of India, comfort is the key to productivity. Hence, the rebellious line of clothing from Rannvijay and Myntra is sure to appeal to the younger generations since that is exactly what they are offering.

Puspen Maity of Myntra’s Sales Department, said, “Disrupt will make for a key and interesting addition to Myntra’s portfolio of contemporary street fashion and youth culture, which is in great demand lately. The brand is a manifestation of Rannvijay’s persona as a cool and effortless swashbuckler and is sure to be a rage among his fans. Our exclusive association with the brand clearly positions Myntra as the go-to destination for celebrity driven brands, offering comfort and quality at the best price.”

Source: http://www.articlecede.com/shopping-and-product/rannvijay-of-roadies-fame-launches-disrupt-with-myntra/

Much Needed Accessory Hacks by Myntra

A lot of us are well versed with the phrase, “Attention to detail”, and we are all aware of how important it is to do exactly so. When it comes to fashion, and the general idea of looking a particular way, it’s important to keep in mind these sagely words. It is often the finer touches that complete your desired look, or give a totally different sense to your outfit. Juxtaposing and matching accessories efficiently is one of the nuances that might take years for one to acclimate to, but don’t worry, here are some hacks that you can try out the next time you go out for a gathering.

The Classic Wrist Watch

Classy, handy, and stylish, a wrist watch is a must-have. Needless to say, it can be paired with a host of different attires depending on occasion. Be it a formal business meeting or a Sunday afternoon brunch, having a trusty watch strapped around your wrist ensures two things – one, that you will not be late, and two, even if you are late, at least you’ll look classy while you’re at it.

A Dressy Classic Watch in myntra

If you are having a tough time choosing, here are a few suggestions – premium brands include Hugo Boss, Michael Kors, Lacoste, and Coach, all of which are available at competitive prices on your favourite shopping destination, Myntra. Additionally, you could opt for a Daniel Wellington, watches which age like wine, or go Indian with Titan.

Is that something around your neck?

When one talks about accessories, your mind almost automatically drifts off to a land of shiny jewellery. Jewellery continues to be the top accessory choice among most Indian women. Any jewellery collection is incomplete without a pendant. Now, since we promised you a hack, and with so many different pendant to choose from, can’t help being spoilt for choice. Well, it’s actually not that hard a challenge, juts browse Myntra’s vast galleries of pendants till you find one that you feel you’ll never want to take off! We suggest for you this wonderful Swarovski Fun Pendent which can light up your dinner parties as well as your corporate lunches.

Big Sunglasses

If you don’t own at least one pair of sunglasses, you’re surely living under a rock. We get it, it’s shady and cool. For the rest of us, sunglasses, and the inherent swagger that overcomes us the moment we put one on, is a part and parcel of our wardrobe. Well, apart from how cool it looks on you, sunglasses were invented to deflect the harsh sun rays from hurting our eyes. Polaroid sunglasses go a step further, and protect eyes against the sun’s UV rays as well. Be it oversized or rectangular, or maybe sleek, go ahead and add to your collection from Myntra’s expansive range of fashionable eyewear.

Like a silky hug

A silky scarf is an ideal accessory for most of the year. You can easily fit it into your bag, it looks stylish, and can protect you from dust, winds, and direct harsh sunlight. You can get yourself a funky scarf from Myntra today!

Source: https://uberant.com/article/410870-accessories-the-missing-link-to-the-perfect-outfit/

Myntra Introduces Hi-Tech Fashion Through Rapid

Fashion trends have been evolving faster than technology itself. And in this age of technological revolution, Myntra has decided to integrate AI into the world of fashion. Gone are the days when you waited longingly for the latest trends. Fashion trends were dependent on seasonal cycle until the recent past and to flaunt a new style we had to wait from six months to a year. But today with the help of brilliant technological innovations like machine learning we are able to switch our upgrade our styles in mere 45 days.

That is what Myntra’s Rapid Project is all about – fashion meets hi-tech engineering. It is a process through which the delivery of the latest fashion trends that used to take 140 days have been significantly reduced to just 45 days. So, what exactly is Rapid?

The project began about three years ago and the company actually aimed to accomplish a revolutionary goal of delivering fast fashion. The initial idea was to speed up the manufacturing process and meet consumer demands as fast as possible. All this had to be done keeping in mind the high quality, latest fashion and cost effectiveness as well. After rigorous research and study by a team of engineers at Myntra, the company finally came up with the idea of integrating Artificial Intelligence with fashion. The use of AI and sophisticated graphical processing units (GPUs) we brought together with the company’s in-house engineering. Thus Rapid was born which is currently been supported by brands such as Moda Rapido and Here and Now.

Myntra’s Rapid Project

So, if you happen to be wearing a garments from one of these brands, it is quite possible that they are made by Myntra’s AI platform. Ambarish Kenghe, the Chief Product Officer Myntra in an interview with Mint said that the core idea of Rapid is to bring forward fast fashion in an intelligent manner, given the technological lineage of the company. He told the paper that in the beginning phase of the project there was more of design-input than machine learning. However, over a period of time the machine influence have increased and it requires lesser and lesser supervision.

Now many may ask why Rapid has been successful, after all fashion has always been something that requires human attention and passion. But what they don’t realize is that this piece of tech is more human than any other similar innovations in the industry. It has a colossal data at its disposal that allows it to gauge at what exactly the consumers are looking for. In fact in time the AI will be able to predict the future fashion trends and deliver new styles to people that they didn’t know that they wanted. Besides, it is coupled with Myntra’s line of successful suppliers and manufacturers that offer key elements which is required to build a popular brand. And that is how Myntra is taking the next step towards the future of fashion technology. Come be a part of the joyride, you’ll love it for sure!

Source: http://www.articlesdunia.com/shopping/fashion/myntra-is-changing-the-face-of-technological-innovation-in-fashion

On The 69th Republic Day Myntra Pays Homage To The Fashion Republic That India Is

Fashion as we know now has evolved so much since the time when it used to be limited just to the royalty and the aristocrats. Not any more, today fashion is for one and all. No one is exempted from it and everyone can have the joy of dressing up and keep up to the trends. And what has made it possible are the online shopping sites.

There used to be a time when Fashion Weeks were exclusive shows that was reserved for the royalty or the elite class, while commoners weren’t allowed to attend it.  To flaunt their latest sartorial trends, people had to wait for a period of six months to a year. However, that was way back when fashion was a sign of luxury but it is not like that anymore. Fashion as we know it today is accessible to everyone and also the gratification wasn’t immediate for the fashionistas.

Today the entire fashion landscape has changed. The way people perceive fashion has gone through a sea of change and that is all attributed to the digitization and the idea that looking and feeling good about yourself is not reserved to only a chosen few. To market leaders like Myntra who managed to champion digital and technological advancement into the world online shopping sites in India is not just solving logistical problems but also bringing high fashion to every nook and cranny of the country.  Through fashion equitability they are bringing down walls all walls of exclusivity and fashion elitism.

69th Republic Day Myntra

And the best part about all of this is that the number of options and access has tremendously increased for everyone. You have the ability to browse through hundreds of high fashion brands and discover new trends and shop for whatever you want. This new trend is called fast fashion. Myntra’s AI-led brands like Moda Rapido and Here & Now are taking the trend of fast fashion to another level. They manage to ensure that the consumers remain updated with all the global fashion trends within a matter of days. They offer freedom and effortlessly mold your dressing style with your personality and choice of fashion.

Nowadays, it is possible for someone sitting in a metro city or at a small town with limited access to physical branded stores to have access to global fashion scene. Be it Mumbai or Patna or New Delhi or Aizwal you can be equally fashionable. You will have the same access to not just the top brands from across the world but also exclusive brands that are each sitting side by side on Myntra app. Now that is what we call freedom of shopping.

So, on the 69th Republic day as the nation celebrate freedom and salutes to the democratic republic that India is, we celebrate democratization of fashion. Here is to the lively and vibrant spirit of our country and to the sense of fashion that is no longer limited to one but all. We wish you a very Happy Republic Day!

 

How E-Commerce Helps In Brand Building And Increased Conversions

The demand for online purchase is increasing at a rapid rate. And while this phenomenon is more popular in the developed nations, India isn’t lagging far behind when it comes to the sustenance of the e-commerce business. Each day more and more retailers are choosing to sell their products online and reaching out to online market places to move forward in their business.

Fashion retailing for one, is getting a massive bolster with the help of e-commerce websites. Especially online marketplaces that has hundreds of retailers selling their products on one website offering the consumers with a wide range of options. Hugely successful online shopping sites in India like Myntra has a number of fashion brands on their website including smaller fashion operators or start-ups that can find a footing in the industry.

Here are some of the reasons why it is beneficial for any brand to opt for an ecommerce business:

online shopping sites in India Myntra

  1. Establish Online Presence

At any point in time, at least 80% of the online population is either shopping on the internet, browsing an ecommerce website or viewing an ecommerce advertisement. So technically your potential customers are online and they expect you to be available as well. This presence lets you keep up with the competition as well.

  1. Reduce operational Cost

Choosing e-commerce instead of a traditional store made of brick and mortar can actually save you money. You can automate your inventory management and decrease the cost associated with it with the help of web-based management. Besides the overhead cost associated with a physical store is way higher than setting up any ecommerce website.

  1. Connecting With Your Customers

When you sell your products on ecommerce sites you can retrieve actual data that would define your consumer’s persona. Various pieces of information such as the customer’s buying habits, their interests and what motivates them, if used efficiently can make your brand an instant success.

  1. Boost Brand Awareness

For brand awareness you have to delve into the online landscape whether you are selling your products through ecommerce or not. And if you are, brand awareness only becomes more efficient and easy. It is necessary that you use all the rich keywords in your content so as to reach out to your audience and it will drive the necessary traffic on to your webpage. With more visibility, people will become more familiar with your products that will lead to final conversions.

  1. Offer Customers with Relevant Information

Reputed online site like Myntra online shopping offers customers with all the relevant information about your products on their website. Customers appreciate these information and are able to make the decision to buy based on them. A good product description, customer reviews, shipping charges etc. enables the buyers to make an informed choice and you don’t have to make your staff answer them. Apart from everything else this also helps you to have more time for other important tasks at the workplace.

Source: 5 Amazing Advantages For Any Brand To Opt For E-commerce Business

Myntra Celebrated Children’s Day With New Toy Launch

Toys can really be a very important step towards teaching children about important lessons in life and good parenting always demands good toy choices that you make for your kids earlier in their lives. Not only that, but toys have the most lasting impressions and memories in the mind of a child and whatever they represent and however much fun they will be is going to be remembered by children for a very long time. Can you recall some of the toys from your own childhood this children’s day?

It might seem to be a very small thing to consider while raising a child- to take time and to think in depth about what kind of toys you would want your child/ children to play with. I mean obviously when your child grows enough to be able to choose his/her toys by themselves, they should be given a free hand in choosing whatever they are most interested in. But take the liberty of putting down any toys that are violent or demeaning in any way. I repeat, in any way. After all you owe it to your kids to at least give them a chance to rise about the monstrosities and the vicious cycle of sexism and a discriminatory patriarchal society. And a society which thinks any form of violence and war is justified in any way. A society that thinks killing a person as punishment for a grievous crime is the only way to go about eradicating that crime, never works, does it?

Myntra Made Children’s Day Special

Coming back to the happy-go-lucky world of toys and all things pretty and fluffy in this world, toys should are not just playful bright colored things that your child decided to amuse his/her time with to not feel bored. Toys could be teachers of all kinds of lessons- from simple and complex concepts that are useful at school to the deep lessons of life. Toys can go all the way.

So if your child makes a mistake or doesn’t understand what you are trying to tell them, get them the perfect toy to help them understand. You might end up seeing results immediately or over a period of time. But nevertheless, you will see them, provided you are creative enough to think your choice for them through. After all you are responsible for shaping the kind of person your child is going to grow up to be. So what do you do if the best time to gift them with that lesson filled toy is ‘right now”? You download the Myntra App if you don’t already have it for all your fashion needs and search for any kind or brand of toy you are looking for. Remember the one thing to keep in mind while buying toys other than obviously the question of what to buy is to think of the quality and durability of the toy. After all the best toys are always the ones that have been passed along generation and still do the trick perfectly. Not to mention hit the right memory cords.

Myntra launched a vast collection of fun top-notch toys from brands like Simba, Funskool, Hotwheels, Barbie and Lego.  Not just this, Myntra also uncovered fashion and other kid’s lifestyle products at massive discounts, to adhere to the little masses.

Source:  Myntra Made Children’s Day Special

Special Offers Make Myntra Big 10 Sale Extra Special

The Myntra Big 10 Sale is here! Since the theme is all about ten, the sale involves ten totally new offers.

Myntra’s customers can avail as much as 80 per cent discount during the May 14-18 sale and also choose from as many as 3.5 lakh designs and styles. When it comes to selecting brands of their choice, the best of private brands – both Myntra’s inhouse brands like Roadster, HRX, Dressberry, Anouk and All About You – and major domestic and international brands like Dorothy Perkins, Mango, Nike, Puma, Forever 21, Marks & Spencer, Biba and French Connection, are there to grab your eyeballs.

Special offers from Myntra during this sale included a ‘Price Reveal’ on May 13 between 7- 9 PM; a ‘Mystery Offer’ at midnight that kickstarted the sale; and an ‘After Party Hours’ at 8 PM every night, featuring a Ladies Night and a Flash Sales. A Red Carpet Celeb night on May 14 at 8 PM offered additional discounts on celebrity brands such as HRX, All About You, WROGN, Ecko and Being Human, among others.

A concept that has been launched for the first time is the ‘Myntra Fashion Stock Exchange’, scheduled to happen on May 17, which will include special offers and discounts that will change every half-an-hour. So, keep your eyes peeled.

Take a look at what all you can get: There are not one but ten products at flat 80 per cent off, available every hour. Here’s a peek at what the top favourite brands can be grabbed for during the sale:  All About You is available at as much as 40-60 per cent off, well-known sports brand Nike is available at 30-50 per cent off, Biba is available at 30-50 per cent off, Roadster is on sale at 40-70 per cent off, Puma at 40-60 per cent off, United Colours of Benetton is on sale at 40-60 per cent off, American brand Forever 21 can be had at up to 40 per cent off, US Polo Association is available at 40-60 per cent off; and Vero Moda can be had at min 50 per cent off.

Of course, regular offers from Myntra, like 100% cashback and flat 80% off on products, will continue to feature through the entire duration of the sale, with the customers becoming eligible for 20% extra cashback if they shop using PhonePe. Customers who shop for Rs. 2999 or more will receive coupons worth 100% of the shopping value of a maximum of Rs 5000) sent to their registered email ID. They also get to receive GoIbibo vouchers worth up to Rs 2500.

Myntra-Big-10-Sal

So, what are you waiting for! Get online quickly if you still haven’t and participate in the grand sale.

Disclosing more about the Big 10 sale, Ananth Narayanan, CEO, Myntra-Jabong, said, “The Big 10 sale is our way of thanking the customers for believing in us and supporting us for the past decade. Myntra has transformed the way people shop for fashion in India. Our aim with the Big 10 sale is to continue to delight our customers.  We have several never-before offers lined up over the five days. We also expect to do 30% of our monthly sales during this period.”

Myntra is India’s leading platform for fashion brands and a pioneer in m-commerce. The portal has partnered with over 2000 leading fashion and lifestyle brands in the country, such as Nike, Adidas, Puma, Levis, Wrangler, Arrow, Jealous 21, Diesel, CAT, Harley Davidson, Ferrari, Timberland, US Polo, FabIndia, Biba and many more, to offer a wide range of the latest branded fashion and lifestyle wear.

What’s more, Myntra delivers to over 19,000 pin-codes across the country, with the largest in-season product catalogue, 100% authentic products, Cash on Delivery and 30-day Exchange/Return policy.

Fashion Has Always Been All About You

India is turning fashionable, and what’s more, it is starting young. Unlike previous generations when only a select few included fashion in their daily choices, today’s world is one where almost every person is into fashion. Today’s fashion is not just about wearing trendy clothes but also the knowledge to accessorize and blend fashion with one’s own taste, all at the same time.

A leading fashion portal like Myntra cannot but be elated at this change. Anant Narayanan, CEO, Myntra & Jabong, in an interview with CNBC, said that fashion and lifestyle are undergoing a major transformation in recent times.

In fact, he went so far as to describe fashion as having emerged as a culture. The reasons for this, elaborated Ananth, was fashion becoming one of the best forms of self-expression; the modern Indian woman becoming aware about what she wants to do; and existing biases getting better. Making Myntra a daily habit for women was a task they had undertaken, shared Ananth.

All About You

What better example than Deepika Padukone’s All About You when it comes to a clothes brand created to give the wearer the freedom to actually wear what one wants, be it in the material that best suits the Indian weather, or having the choice of wearing western as well as Indian (which not many brands offer) and also being one of the most affordable brands in fashion, costing just between Rs 800-Rs 4000.

As Deepika Padukone shared in the same interview, when she initially thought of launching her own clothesline, it was to give expression to the girl inside. But her passion soon evolved into the idea of empowering girls and women, from age 15 to age 40, by giving them the right to find their preferred fashion within this brand.

Deepika said that fashion was an extension of a person’s personality and it truly came into fruition when one had the liberty to wear what they wanted to at home, work or any social setting without any peer pressure. Talking of her Spring-Summer collection launched recently, she said it had softer and lighter fabrics, lace, florals and pastels, with comfort being the key word. Deepika also emphasized that knowledge and acceptance of one’s own uniqueness is key and it is upto each one of us to mould it into our strength. Only then can a person drive out the irrelevant and embrace themselves.

All About You has also proved to be one of the top five women’s wear brands on Myntra, and among the top ten on Jabong, according to Ananth. The unique partnership of Deepika and Ananth, one an actor and the other a businessman, can be credited with the success that All About You has seen in the online retail space. By making the brand a lot more accessible to a larger audience, by endorsing simplicity as well as pizzazz, All About You has reduced the isolation that a lot of brands create by catering to specific trends and audiences. As Deepika has stated, it is all about exploring and embracing your true self which would in turn reflect in one’s style and clothing, the idea on which All About You is based on. As a matter of fact, Deepika based the idea of the brand based on her own mother’s elegant and relatable fashion which inspired her.

All About You has seen good growth in recent years. With a Year on Year growth of 150%, it’s no surprise that the brand is so hugely successful and will continue scaling higher in the foreseeable future.

Source: http://articles.org/fashion-gears-up-to-meet-a-fashionable-generation/