Much Needed Accessory Hacks by Myntra

A lot of us are well versed with the phrase, “Attention to detail”, and we are all aware of how important it is to do exactly so. When it comes to fashion, and the general idea of looking a particular way, it’s important to keep in mind these sagely words. It is often the finer touches that complete your desired look, or give a totally different sense to your outfit. Juxtaposing and matching accessories efficiently is one of the nuances that might take years for one to acclimate to, but don’t worry, here are some hacks that you can try out the next time you go out for a gathering.

The Classic Wrist Watch

Classy, handy, and stylish, a wrist watch is a must-have. Needless to say, it can be paired with a host of different attires depending on occasion. Be it a formal business meeting or a Sunday afternoon brunch, having a trusty watch strapped around your wrist ensures two things – one, that you will not be late, and two, even if you are late, at least you’ll look classy while you’re at it.

A Dressy Classic Watch in myntra

If you are having a tough time choosing, here are a few suggestions – premium brands include Hugo Boss, Michael Kors, Lacoste, and Coach, all of which are available at competitive prices on your favourite shopping destination, Myntra. Additionally, you could opt for a Daniel Wellington, watches which age like wine, or go Indian with Titan.

Is that something around your neck?

When one talks about accessories, your mind almost automatically drifts off to a land of shiny jewellery. Jewellery continues to be the top accessory choice among most Indian women. Any jewellery collection is incomplete without a pendant. Now, since we promised you a hack, and with so many different pendant to choose from, can’t help being spoilt for choice. Well, it’s actually not that hard a challenge, juts browse Myntra’s vast galleries of pendants till you find one that you feel you’ll never want to take off! We suggest for you this wonderful Swarovski Fun Pendent which can light up your dinner parties as well as your corporate lunches.

Big Sunglasses

If you don’t own at least one pair of sunglasses, you’re surely living under a rock. We get it, it’s shady and cool. For the rest of us, sunglasses, and the inherent swagger that overcomes us the moment we put one on, is a part and parcel of our wardrobe. Well, apart from how cool it looks on you, sunglasses were invented to deflect the harsh sun rays from hurting our eyes. Polaroid sunglasses go a step further, and protect eyes against the sun’s UV rays as well. Be it oversized or rectangular, or maybe sleek, go ahead and add to your collection from Myntra’s expansive range of fashionable eyewear.

Like a silky hug

A silky scarf is an ideal accessory for most of the year. You can easily fit it into your bag, it looks stylish, and can protect you from dust, winds, and direct harsh sunlight. You can get yourself a funky scarf from Myntra today!

Source: https://uberant.com/article/410870-accessories-the-missing-link-to-the-perfect-outfit/

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The 2nd Edition Of Myntra Fashion Upgrade Is Going To Be Bigger & Better

After the roaring success of the 1st edition of Myntra Fashion Upgrade, the online shopping website is back with its second edition and things seems to be taking off right from the beginning. It is the perfect opportunity for everyone to do a good act while upgrading their fashion statement a notch or two higher.

The second edition of the Myntra fashion upgrade is going to take place from the 1st of April till the 6th and the event has already received a lot of traction. The event allows consumers to receive redeemable points for the unused clothes that they will donate to the shopping website. Myntra will there after donate all the collected clothes to GOONJ, a Delhi based non-government organization who will channelize the items to the farfetched villages in India and the urban slums. This year the fashion website is scaling the entire operation and targeting to collect over 6 lakh items. It will be a 40% increase from the 1st edition that was held in November 2017. If they are capable of pulling off the operation, this will be the largest ever collection done globally.

Exchange.Earn.Upgrade: Myntra Fashion Upgrade Is Back

So, if you are one of those people who have a wardrobe full of clothing items yet always complain that you have nothing to wear, this is your opportunity to help the one in need, while cleaning out your closet. Take out all those clothes that you have been saving to wear when you will fit into them or the clothes that you bought on impulse and never actually wore. Those cute tops that you thought you could wear to a party but they don’t match your personality anymore or the uncool dresses that someone gifted you but you never once tried them on, also fit the bill pretty well. Make sure to give out as many items as you can and in a state good enough that someone could wear. The more you give away, the more points you earn and you can elevate your wardrobe collection at a go.

And guess what, that’s not all. The brands that are participating in this event are impressive to say the least. The in house brands of Myntra like HRX, Roadster, Anouk, All About You and Dressberry are all offering brilliant exchange offers for your redeemable points. Hold on, that’s not all! International brands like Jack & Jones, United Colors of Benetton, Vero Moda, Forever 21, and USPA, as well as domestic ones like W, Biba and Red Tape are also lining up with great offers.

So, what are you waiting for? Go log in to the Myntra App or website and check out the fantastic list of fashion items that you can purchase. You will receive full assistance with regard to how and where you can use your redeemable points and use it for the best. But before that run to your wardrobe, ask your mom’s help if you want but let go off your unused clothes and revamp your wardrobe for the upcoming summers. And get ready to rock the streets with full-on glee.

source: http://www.articlepoint.org/article/myntra-fashion-upgrade-2nd-edition-is-back-with-a-bang.aspx

Myntra Introduces Hi-Tech Fashion Through Rapid

Fashion trends have been evolving faster than technology itself. And in this age of technological revolution, Myntra has decided to integrate AI into the world of fashion. Gone are the days when you waited longingly for the latest trends. Fashion trends were dependent on seasonal cycle until the recent past and to flaunt a new style we had to wait from six months to a year. But today with the help of brilliant technological innovations like machine learning we are able to switch our upgrade our styles in mere 45 days.

That is what Myntra’s Rapid Project is all about – fashion meets hi-tech engineering. It is a process through which the delivery of the latest fashion trends that used to take 140 days have been significantly reduced to just 45 days. So, what exactly is Rapid?

The project began about three years ago and the company actually aimed to accomplish a revolutionary goal of delivering fast fashion. The initial idea was to speed up the manufacturing process and meet consumer demands as fast as possible. All this had to be done keeping in mind the high quality, latest fashion and cost effectiveness as well. After rigorous research and study by a team of engineers at Myntra, the company finally came up with the idea of integrating Artificial Intelligence with fashion. The use of AI and sophisticated graphical processing units (GPUs) we brought together with the company’s in-house engineering. Thus Rapid was born which is currently been supported by brands such as Moda Rapido and Here and Now.

Myntra’s Rapid Project

So, if you happen to be wearing a garments from one of these brands, it is quite possible that they are made by Myntra’s AI platform. Ambarish Kenghe, the Chief Product Officer Myntra in an interview with Mint said that the core idea of Rapid is to bring forward fast fashion in an intelligent manner, given the technological lineage of the company. He told the paper that in the beginning phase of the project there was more of design-input than machine learning. However, over a period of time the machine influence have increased and it requires lesser and lesser supervision.

Now many may ask why Rapid has been successful, after all fashion has always been something that requires human attention and passion. But what they don’t realize is that this piece of tech is more human than any other similar innovations in the industry. It has a colossal data at its disposal that allows it to gauge at what exactly the consumers are looking for. In fact in time the AI will be able to predict the future fashion trends and deliver new styles to people that they didn’t know that they wanted. Besides, it is coupled with Myntra’s line of successful suppliers and manufacturers that offer key elements which is required to build a popular brand. And that is how Myntra is taking the next step towards the future of fashion technology. Come be a part of the joyride, you’ll love it for sure!

Source: http://www.articlesdunia.com/shopping/fashion/myntra-is-changing-the-face-of-technological-innovation-in-fashion

10 Seconds To Love: Roadster

Roadster launched a new kickass campaign with a 10-second video on the occasion of Valentine’s Day and it blew some minds away! Let’s say it wasn’t subtle but it subtly described the occasion and all that goes behind and undercover during the time of celebrating love. It was sweet and sexy, killing two birds with a single arrow.

The best part? If you ask me it the way the video clip that was released kept it crisp and sweet- just as the brand Roadster is. The campaign captures exactly this with precision and style. Roadster is one Indian brand that has become synonymous with travel and adventure, motivating young people to embrace the road. This launch is a step to further this. There is something about simplicity, comfort and hardiness in clothing that arouses in us, the need to set out to experience the world. This is what the apparel, footwear and accessories by Roadster for men and women makes one feel, inspired.

The original adventure is not time you climbed a mountain, swam across a river or skydived, but the deep-seated emotions you felt, the people you were with and fears that you conquered. All these little things make our lives larger. And Roadster, being a traveler’s brand has everything you need to feel comfortable and quirky at the same time. With a range of shirts, sweaters, jeans, jackets, footwear and accessories, there is something for each one of your adventures, even if it is love this season. In any case, love is the only original adventure.

Roadster happy Valentines day

The campaign just outlines the spirit of the brand and its s4ense of humor. It shows the democratic and liberated feel at Myntra, that all its in-house brands portray. It a little bit of laugh and fun, but at the same time under covering the deep-running emotions and thoughts that go into something.
That’s the beauty of all brands for the young, especially when it’s a travel inspired brand.

Valentine’s Day is not just about hearts and flowers for us all, except for Archies. And about spending more time together, getting into our comfort zones, along with living an adventure. After all Life, itself, is the greatest adventure of all. And there couldn’t be a tribute better than this one to a day that celebrated love and togetherness. So it isn’t a bad idea to plan a trip with your better halves and go on a romantic adventure with them to create ever-lasting meaningful memories. And if you’re worried about any kind of gear, head onto the Myntra app on your phone and all your road related needs will be taken care of by Myntra. Not only will you find rad looking, durable and comfortable apparel, shoes and accessories from Roadster, but you will find everything else you can think of, delivered right to your doorstep. Make sure you head out soon and make every moment of your life count.

Source: Valentine’s Day: Roadster Style

 

On The 69th Republic Day Myntra Pays Homage To The Fashion Republic That India Is

Fashion as we know now has evolved so much since the time when it used to be limited just to the royalty and the aristocrats. Not any more, today fashion is for one and all. No one is exempted from it and everyone can have the joy of dressing up and keep up to the trends. And what has made it possible are the online shopping sites.

There used to be a time when Fashion Weeks were exclusive shows that was reserved for the royalty or the elite class, while commoners weren’t allowed to attend it.  To flaunt their latest sartorial trends, people had to wait for a period of six months to a year. However, that was way back when fashion was a sign of luxury but it is not like that anymore. Fashion as we know it today is accessible to everyone and also the gratification wasn’t immediate for the fashionistas.

Today the entire fashion landscape has changed. The way people perceive fashion has gone through a sea of change and that is all attributed to the digitization and the idea that looking and feeling good about yourself is not reserved to only a chosen few. To market leaders like Myntra who managed to champion digital and technological advancement into the world online shopping sites in India is not just solving logistical problems but also bringing high fashion to every nook and cranny of the country.  Through fashion equitability they are bringing down walls all walls of exclusivity and fashion elitism.

69th Republic Day Myntra

And the best part about all of this is that the number of options and access has tremendously increased for everyone. You have the ability to browse through hundreds of high fashion brands and discover new trends and shop for whatever you want. This new trend is called fast fashion. Myntra’s AI-led brands like Moda Rapido and Here & Now are taking the trend of fast fashion to another level. They manage to ensure that the consumers remain updated with all the global fashion trends within a matter of days. They offer freedom and effortlessly mold your dressing style with your personality and choice of fashion.

Nowadays, it is possible for someone sitting in a metro city or at a small town with limited access to physical branded stores to have access to global fashion scene. Be it Mumbai or Patna or New Delhi or Aizwal you can be equally fashionable. You will have the same access to not just the top brands from across the world but also exclusive brands that are each sitting side by side on Myntra app. Now that is what we call freedom of shopping.

So, on the 69th Republic day as the nation celebrate freedom and salutes to the democratic republic that India is, we celebrate democratization of fashion. Here is to the lively and vibrant spirit of our country and to the sense of fashion that is no longer limited to one but all. We wish you a very Happy Republic Day!

 

Story Of Shristi In Myntra Unforgettables

Featuring their most consistent and loyal shoppers, Myntra has recently launched a digital campaign paying homage the love and commitment of these customers. The second lap of “Myntra Unforgettables” video features Shristi from Patna who reveals how online shopping site Myntra has changed her life.

More than 50% of customers of Myntra live in the Tier II and III cities and towns and among them is Shristi who was identified by the company using data driven insights. In the 2 minute promotional video you will see Shristi narrating her story. We get to see how she transformed from once being a shy and conservative person who perceived fashion as just another way to look good for the world. However, after an obstacle in her personal and professional life she changed her outlook towards her life and focused more on feeling good from within. She realized that in the end all that matters is how you perceive the world. Although her story is about the brand it is an inspiring one and more than just about shopping, style and brands.

The video that is called “Myntra Unforgettables with Shristi” is all about the girl from Patna narrating her experience with Myntra.

At the beginning of the video you will see the hustle and bustle of the city and the reflection of Shristi on a mirror applying kajal on to her eyes while reminiscing the earlier days when such embellishments were of no importance to her. Initially she considered fashion to be more of a demonstration for other people and not an essential thing to follow each day. Then her aunt enters the picture who points to a picture telling us how on Shristi’s farewell day at school she chose to dress up in her regular uniform while her friends were busy dressing up exquisitely for the event. Most part of her life while growing up she was never bothered about fashion. She wouldn’t even mind wearing Hawaii chappals with her saree and attend weddings. However, after she hit a setback in her personal life that bogged her down, she decided to change her outlook towards life. She realized the value of self-love and began her journey to become a more confident person and embraced fashion through online shopping with Myntra. 

Myntra Unforgettables

While she is narrating her story, we see her getting ready for a morning jog down the streets of Danapur in Patna where it is a challenge to have access to brands. All this changes once Shristi and her family discovers shopping through Myntra. Over the years the whole family has vested their trust on the online shopping website. We hear her mother say that now it isn’t surprising to find a new Myntra package at their door step almost every day.
In the final scene we see everyone in the household getting ready for an event and Shristi dazzling in a Kanjivaram saree. She excitedly says that her life has changed a lot and now she loves to dress up for the little things in life and all thanks to Myntra. She is then shown joining her family and they all head together for Ganga Aarti.

Source : Shristi’s Life Takes A Turn Around With Myntra Online Shopping- Myntra Unforgettables

How E-Commerce Helps In Brand Building And Increased Conversions

The demand for online purchase is increasing at a rapid rate. And while this phenomenon is more popular in the developed nations, India isn’t lagging far behind when it comes to the sustenance of the e-commerce business. Each day more and more retailers are choosing to sell their products online and reaching out to online market places to move forward in their business.

Fashion retailing for one, is getting a massive bolster with the help of e-commerce websites. Especially online marketplaces that has hundreds of retailers selling their products on one website offering the consumers with a wide range of options. Hugely successful online shopping sites in India like Myntra has a number of fashion brands on their website including smaller fashion operators or start-ups that can find a footing in the industry.

Here are some of the reasons why it is beneficial for any brand to opt for an ecommerce business:

online shopping sites in India Myntra

  1. Establish Online Presence

At any point in time, at least 80% of the online population is either shopping on the internet, browsing an ecommerce website or viewing an ecommerce advertisement. So technically your potential customers are online and they expect you to be available as well. This presence lets you keep up with the competition as well.

  1. Reduce operational Cost

Choosing e-commerce instead of a traditional store made of brick and mortar can actually save you money. You can automate your inventory management and decrease the cost associated with it with the help of web-based management. Besides the overhead cost associated with a physical store is way higher than setting up any ecommerce website.

  1. Connecting With Your Customers

When you sell your products on ecommerce sites you can retrieve actual data that would define your consumer’s persona. Various pieces of information such as the customer’s buying habits, their interests and what motivates them, if used efficiently can make your brand an instant success.

  1. Boost Brand Awareness

For brand awareness you have to delve into the online landscape whether you are selling your products through ecommerce or not. And if you are, brand awareness only becomes more efficient and easy. It is necessary that you use all the rich keywords in your content so as to reach out to your audience and it will drive the necessary traffic on to your webpage. With more visibility, people will become more familiar with your products that will lead to final conversions.

  1. Offer Customers with Relevant Information

Reputed online site like Myntra online shopping offers customers with all the relevant information about your products on their website. Customers appreciate these information and are able to make the decision to buy based on them. A good product description, customer reviews, shipping charges etc. enables the buyers to make an informed choice and you don’t have to make your staff answer them. Apart from everything else this also helps you to have more time for other important tasks at the workplace.

Source: 5 Amazing Advantages For Any Brand To Opt For E-commerce Business

Easy Returns and Instant Refunds, Not Just For Metro-Cities

Have you ever had to return something you bought because it didn’t fit, or you just didn’t like it as much as you had while buying it? We have all been there. If you have too, you probably know that feeling of embarrassment and awkwardness very well. But with Myntra’s customer-centric services you can say good bye to those feelings.

Myntra has pledged to make returning products smoother than it ever was. Myntra believes that its customers should only keep products they are completely satisfied and happy with, thus, introducing the unique Easy Return and Instant Refund policy. Now you can return any order or part of an order with “No Questions Asked” whatsoever.

Myntra has developed to become the online shopping and fashion destination. It’s the one name that reverberates in your mind when you think of buying anything, especially apparel and accessories online. The flow of thought doesn’t just flow in one direction. It happens the other way round as well. Myntra has excelled in providing a trustworthy and rewarding service to all its customers keeping their wants, likes and needs in mind. This has ensured a seamless and convenient shopping experience for each customer. So the flow turns the other way with lots of people trying online shopping for the first time to high recommendations and a personal connect with Myntra.

Now Myntra has always maintained the position to be working hard and fast towards making this experience of online shopping b4etter and better every day. And the hard work shows every day with their constant innovation and creativity in bringing world class services to its customers. To continue this trajectory, Myntra has now turned its focus away from the metro cities towards other parts of the country. Myntra divulged into researching the online shopping pattern and potential in tier 1 and tier 2 cities across the country and has found that these are the location where the next big thing in the online shopping industry will come from. With so many internet users in these smaller cities across India, the potential to adhere to online shopping which is much more convenient and hassle-free should come naturally. But it doesn’t.

Easy Returns and Instant Refunds

There is a reservation among these cities of whether they would get genuine and good quality products shipped to them and whether these products would be like they thought they would be while looking at their pictures. Myntra has thought of a way out of this. Myntra has time and again sho3wn us that it understands its customers completely and to make sure its tier 1 and tier two customers feel  secure and confident while choosing their favorites clothes and accessories on the Myntra app and website, it has launched new features that ensure just this. The instant Refund and Easy return features, which will ensure instant refunds against products that a customer might be unhappy or not completely satisfied with and easy returns- which makes sure that if a customer decides to return the product in their order or a part of their order, they can do so without any hassle or embarrassment, with no questions asked, whatsoever.
Shopping couldn’t get better than this!
 

Myntra Celebrated Children’s Day With New Toy Launch

Toys can really be a very important step towards teaching children about important lessons in life and good parenting always demands good toy choices that you make for your kids earlier in their lives. Not only that, but toys have the most lasting impressions and memories in the mind of a child and whatever they represent and however much fun they will be is going to be remembered by children for a very long time. Can you recall some of the toys from your own childhood this children’s day?

It might seem to be a very small thing to consider while raising a child- to take time and to think in depth about what kind of toys you would want your child/ children to play with. I mean obviously when your child grows enough to be able to choose his/her toys by themselves, they should be given a free hand in choosing whatever they are most interested in. But take the liberty of putting down any toys that are violent or demeaning in any way. I repeat, in any way. After all you owe it to your kids to at least give them a chance to rise about the monstrosities and the vicious cycle of sexism and a discriminatory patriarchal society. And a society which thinks any form of violence and war is justified in any way. A society that thinks killing a person as punishment for a grievous crime is the only way to go about eradicating that crime, never works, does it?

Myntra Made Children’s Day Special

Coming back to the happy-go-lucky world of toys and all things pretty and fluffy in this world, toys should are not just playful bright colored things that your child decided to amuse his/her time with to not feel bored. Toys could be teachers of all kinds of lessons- from simple and complex concepts that are useful at school to the deep lessons of life. Toys can go all the way.

So if your child makes a mistake or doesn’t understand what you are trying to tell them, get them the perfect toy to help them understand. You might end up seeing results immediately or over a period of time. But nevertheless, you will see them, provided you are creative enough to think your choice for them through. After all you are responsible for shaping the kind of person your child is going to grow up to be. So what do you do if the best time to gift them with that lesson filled toy is ‘right now”? You download the Myntra App if you don’t already have it for all your fashion needs and search for any kind or brand of toy you are looking for. Remember the one thing to keep in mind while buying toys other than obviously the question of what to buy is to think of the quality and durability of the toy. After all the best toys are always the ones that have been passed along generation and still do the trick perfectly. Not to mention hit the right memory cords.

Myntra launched a vast collection of fun top-notch toys from brands like Simba, Funskool, Hotwheels, Barbie and Lego.  Not just this, Myntra also uncovered fashion and other kid’s lifestyle products at massive discounts, to adhere to the little masses.

Source:  Myntra Made Children’s Day Special

Myntra Associates With Indian Weavers For NAVIBHU

New brand alert on Myntra! Yes, an exquisite brand NAVIBHU has been launched on Myntra. This is a brand with a difference and many stories. Who upholds the brand you ask? The indigenous handloom and traditional weavers from across India. They produce their breathtaking creations for Myntra and Myntra brings it directly to you at your doorstep. So Myntra has found us a way to directly source our traditional saree and dupatta needs from the creators and artisans behind these, giving them most of the share of the profit that is to be made by excluding any middlemen, while at the same time ensuring quality for us. Talk about what technology and some good intentions can do!

Myntra has always been committed to the quality and genuineness of the products you receive so much so that it has sourced all of the NAVIBHU products directly from weavers across the country. This ensures quality and affordability of these products and is proving to be a revival of the lives of the talented artisans associated with Myntra. Myntra is greatly invested in reviving the rich culture and heritage of Indian handlooms. Not only is NAVIBHU bringing growth and prosperity to the lives of these weavers and craftsmen, but Myntra along with the Government of Indian is sponsoring their education at IGNOU & NIOS. Something to make sure that these small industries don’t die out within their new generations.

Smriti Irani launches Myntra handloom brand

The brand has been launched in association with the Ministry of Textiles to support weavers and promote India’s traditional handloom industry. All Navibhu products are sourced directly from weavers across the country. This ensures quality and affordability of these products and is proving to be a revival of the lives of the talented artisans associated with Myntra. Not only does Myntra aim to bring growth and prosperity to the lives of all these weavers and craftsmen through Navibhu, it is, along with the Government of India, also sponsoring the education of handloom weavers and their children at IGNOU & NIOS. Something to make sure that these small industries don’t die out within their new generations.

The launch was part of Myntra’s annual summit, Tech Threads, where the Minister for Textiles, Smriti Irani unveiled NAVIBHU, wishing the brand great success. She also underlined the growth in sales of Indian handloom brands on e-commerce brands like Myntra.

Coming to the role of technology Myntra is offering this initiative, Myntra CEO, Ananth Narayan, while receiving the good wishes and expressing Myntra’s gratitude and pride to be able to be a part of this initiative by the Government of India, talked about how Myntra is spending technology to achieve this growth and showcased two new technological innovations by Myntra- Rapid as a Service and Myntra Mirror. While Rapid as a Service is going to use Artificial Intelligence (AI) to design new brands, like Myntra is already doing with Moda Rapido and Here&Now, Myntra Mirror is going to use AI to improve the brand-customer interface.

You should definitely check out the collection on the Myntra App and website. These pieces are worth becoming your family heirlooms and therefore spending on these would be an investment which you won’t regret. The launch was facilitated by a star studded fashion show. This indeed is a big milestone in reviving the small cottage industries in India and help people in these jobs thrive.

Source: https://articles.abilogic.com/257117/beautiful-beginning-myntra-navibhu.html