All About You Is All Set To Hit The 100 Cr Mark

Deepika Padukone’s All About You is one of the most popular private labels of Myntra. With creative inputs from the superstar, the brand offers an amalgamation of western and Indian wear that is widely accepted by the women in India. The brand offers multitude of different designs with regard to women’s clothing. It is the perfect boho chic fashion brand in India that often dabbles with floral prints and breezy fabrics. Over the months of summer, the brand became enormously popular and stood out as the most successful celebrity fashion brand on Myntra.

In a recent interview on ET Now with Bollywood actor Deepika Padukone and Myntra & Jabong’s CEO Ananth Narayanan, the business partners revealed the way forward for the brand with regard to business as well as creative strategies. Narayanan sees a bright future for the brand and says that the fashion label is able to strike a chord in the hearts of Indian women. Especially in Tier II and III cities and towns the girls relate well with the celebrity and consider her as a fashion icon that bodes well in terms of sale. Padukone says that partnering with the leading fashion marketplace has been a mutual decision that has proved beneficial for its growth. She says that Myntra has been the absolutely right partner for All About You. The idea was to move beyond the typical vanilla endorsement, instead a way for them to come to an equal arrangement that helped both parties to create a brand that touches the hearts of the people in India.

Deepika Padukone’s All About You Completes Three Years

Going forward Narayanan mentioned that the fashion brand is definitely one that has the potential to hit the 100 cr mark. In the upcoming festive season, they see a huge demand for the brand. He also said that the brand has the potential to reach the global markets in the near future. Since the brand is popular for their ethnic offerings, they see a lot of growth in the upcoming festive season. With festivities like Diwali and Dussehra, Indian traditional wear will be a big hit among Indian girls and women.

The actor specifically mentioned that the best partnerships are built on trust and learning from each other and that she has found that with Myntra. She said that there’s lot that she has learned from the company with regard to sales and meeting targets while the company picked her brains with regard to creativity and designs. It is never easy to run a clothing brand on your own and reach successful returns in such a short period of time and this has only been possible because of the great partnership that she had with the online fashion moghul.

Narayanan further mentioned that the company is betting big on omnichannel strategies. When asked what is in store for All About You in the near future, Deepika says that not everything will be revealed. So, if we took the hint right, something of a big surprise is about to come forth from the brand in the upcoming months. After all it is October, the festive season is almost here.


Myntra Gears Up the Launches of New Futuristic Products

Technology has, and continues to play an indispensable role in improving and simplifying our lives. At breakneck speed, we have seen appliances, vehicles, devices and tools evolve from what they were when we were young and had just discovered them, to how we perceive and use them today. Take for example your constant companion – something you are probably holding in your hands right now: your mobile phone; over the years, you witnessed your grandfather’s giant black receiver phones, the sleeker ‘land-line’ receivers with helical cords that inadvertently always found itself intertwined in your fingers as you held the receivers connected to them, the new flanged cordless phones – a novel idea at that time, succeeded by the first cellular phones, and finally, to the device that has come to be so precious to us.

Myntra’s Innovation Labs

In nearly every other sphere of life, we have had technological change as our constant companion. In stark contrast, the clothing and fashion industry has only seen advancements that have in no way been influenced and molded by technology. All up until very recently, this was very true. However, with Indian e-commerce giants Myntra’s latest advents, starting with the establishment of the Innovation Lab to the recent launch of Blink Go! – A wearable smart device – and all the stellar work that they have done, in between.

Myntra’s Innovation Lab has some exceptional inventions and conceptually unique products in store for all fans of fashion and tech. Founded in 2017, Myntra Innovation Labs’ goal is to make technological breakthroughs in the fashion industry. They have already started rolling out some of their products. First and foremost, there is the Talking Mirror app. To reap the benefits of this app, you need to take photos of all the clothes in your wardrobe to feed data to the app. Next, you need to take a mirror selfie – and the app will generate combinations for you based on the data it has already gathered. The app recognizes all clothes, irrespective of whether it was purchased on Myntra or not. The app is also being developed to run on a kiosk, with some slight adjustments, which will be placed in physical Myntra stores like Roadster.

That’s not all, Myntra’s Innovation Labs have been busy with another project – Talking Tees. Sounds interesting, doesn’t it? Well, these tees don’t talk, but they sure do shine. Under ordinary circumstances, Talking Tees will look the same as your regular graphic t-shirts. However, if you view them through a special holographic lens, you can see the elements of the graphic on the tee appear closer, move, and make patterns and designs, and much more. They are truly a sight to behold!

The smartwatch Blink Go! was released during Myntra’s signature EORS sale. Remarkably, this wearable device sold out within 15 hours of its initial release. Blink Go! is loaded with a number of innovative features that do wonders for your health and mind. Apart from these, there are a bunch of other cool gadgets and devices that are currently under the works, and it won’t be a long wait for them to see the light of day.

source: Myntra’s Innovation Labs Are Gearing up Some Exciting New Products