Fashion as we know now has evolved so much since the time when it used to be limited just to the royalty and the aristocrats. Not any more, today fashion is for one and all. No one is exempted from it and everyone can have the joy of dressing up and keep up to the trends. And what has made it possible are the online shopping sites.
There used to be a time when Fashion Weeks were exclusive shows that was reserved for the royalty or the elite class, while commoners weren’t allowed to attend it. To flaunt their latest sartorial trends, people had to wait for a period of six months to a year. However, that was way back when fashion was a sign of luxury but it is not like that anymore. Fashion as we know it today is accessible to everyone and also the gratification wasn’t immediate for the fashionistas.
Today the entire fashion landscape has changed. The way people perceive fashion has gone through a sea of change and that is all attributed to the digitization and the idea that looking and feeling good about yourself is not reserved to only a chosen few. To market leaders like Myntra who managed to champion digital and technological advancement into the world online shopping sites in India is not just solving logistical problems but also bringing high fashion to every nook and cranny of the country. Through fashion equitability they are bringing down walls all walls of exclusivity and fashion elitism.
And the best part about all of this is that the number of options and access has tremendously increased for everyone. You have the ability to browse through hundreds of high fashion brands and discover new trends and shop for whatever you want. This new trend is called fast fashion. Myntra’s AI-led brands like Moda Rapido and Here & Now are taking the trend of fast fashion to another level. They manage to ensure that the consumers remain updated with all the global fashion trends within a matter of days. They offer freedom and effortlessly mold your dressing style with your personality and choice of fashion.
Nowadays, it is possible for someone sitting in a metro city or at a small town with limited access to physical branded stores to have access to global fashion scene. Be it Mumbai or Patna or New Delhi or Aizwal you can be equally fashionable. You will have the same access to not just the top brands from across the world but also exclusive brands that are each sitting side by side on Myntra app. Now that is what we call freedom of shopping.
So, on the 69th Republic day as the nation celebrate freedom and salutes to the democratic republic that India is, we celebrate democratization of fashion. Here is to the lively and vibrant spirit of our country and to the sense of fashion that is no longer limited to one but all. We wish you a very Happy Republic Day!