The Show-Stopper At IIFA 2017? Myntra’s Fashion Show, Of Course

The International Indian Film Academy (IIFA), although a film awards event, has almost always had a fashion show as a part of it, ever since it made its debut in year 2009. Fashion designers like Manav Gangwani, Rocky S, Anamika Khanna, Falguni Shane Peacock, and Farah Ali Khan, not to mention Vikram Phadnis, who has been involved more than once, have showcased their latest fashion designs at the prestigious event.

One might as well as ask: What’s the connect between fashion and Bollywood? However, the truth is their connection is almost symbiotic, one unable to do without the other. Bollywood has always inspired fashion – with a new trend of clothes being portrayed in the movies in each generation, which is soon imitated by an adoring movie-going public across the country! Fashion on the other hand, has given Bollywood stars something totally new to wear and showcase and have an impact otherwise impossible.

Myntra being named IIFA 2017’s Style Partner

With India’s leading online fashion portal Myntra being named IIFA 2017’s Style Partner at the film awards night in New York – Times Square, no less – how could it not do a fashion show? It did that, that too, with a difference, as has been its forte, always.

Thus, Myntra has two feathers in its cap: Not only has it been chosen as the official style partner for this year’s edition of IIFA being held in New York’s iconic Times Square, it is also going to stage a fashion show during the event.

The Big Apple is home to many fashion shows, including its own annual show, The New York Fashion Week. But when Myntra, the style partner for IIFA this year and more, unveils its fashion show on July 13 during IIFA, it will be a fashion show with a difference.

The difference lay in not making models cat-walk on the ramp, but to “unramp” the fashion show, altogether, and making its models stroll on stage in groups, in a fun and informal way. The show stoppers were Bollywood actors Dia Mirza and Tapsee Pannu – who showed that there were many new and imaginative ways to adorn a sari, the Indian six-yard wonder.

Other clothes portrayed on the ramp were a mix-and-match of clothes and accessories available on Myntra from its Gen Next collection – comprising the latest quirky, urban, street fashion and stylish wear.

For those watching the IIFA awards back home, had no reason to feel deprived from not being able to have a slice of the cake. They could simply come online and shop in realtime for the very same clothes which were being showcased on the catwalk.

As more than 20 million Myntra app users voted for their favourite style icon, Bollywood star Alia Bhatt quickly won for herself the title of Myntra’s ‘Style Icon Of The Year.’

Later, there was even a green carpet interaction between the Bollywood celebrities and Myntra customers.

One could say, the awards night was one of the best of fashion and the best of Bollywood coming together: Myntra representing the best of fashion and IIFA bringing the best of Bollywood under one roof.

Source: http://articles.abilogic.com/235246/iifa-stage-lit-myntra-avant.html

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How blue cloth from France became Denim from America

Contrary to popular belief, the blue denim that has become inseparable from modern life, be it high-fashion or comfortable casual wear, was not born in America, but has its roots in Nimes, in the southern France region of Languedoc-Roussillon.

Although Levi Strauss is credited with having created the first blue denim trousers, as well as for coining the name “jeans” in the mid-19th century, the material used by him to stitch the very first “jeans” was a tough cotton fabric known as serge de Nimes, which was dyed blue because indigo was the easiest colour to use.

The year was 1853 and Levi Strauss, a 24-year-old German immigrant, had just left New York for San Francisco because of the Gold Rush happening in California. He opened a dry goods shop there. One day, a customer – who was a prospector in the gold mines – came in to check out his goods. When all he saw was some rough canvas-like cloth for making tents and wagon covers, the customer retorted, “You should have brought pants!”, adding that trousers didn’t last long enough in the mines.

Levi decided to use the blue cloth to make rough overalls, which he named “Jeans” from the word “genoa”, the name of the blue dye, and called the material “denim” from the phrase “serge de-Nimes”. Levi Strauss realised he had struck a gold mine himself after the new Denim Jeans created by him became a huge hit with prospectors as well as miners. Soon, their fame spread across America.

The Denim Shirt Is Back: How To Slay The Look

While the denim as a fabric remains extremely popular in jeans, jackets, belts, and what not, the Denim Shirt, in particular, is back under the spotlight. In fact, it has such a versatile look that it offers both men and women many different ways of wearing it.

According to the fashion manual Idleman, there are two main ways for  a man to wear a Denim Shirt: heavy or light. For those into oversized, casual cool, one can pair the Denim Shirt with a jersey, a jacket and hiking boots, to create the rugged all-male outdoor look. For those preferring a more subtle look, a slim-fit Denim Shirt can be worn in a casual or tailored look: wear it unbuttoned with joggers or dress it up with a tie and blazer. Choose a light blue denim shirt or one with faded wash. A washed out denim works with all skin tones, thankfully, so one always looks fabulous wearing one of these.

The Refinery, into personal style coaching, has not one but 21 stylish ways for Women to wear the Denim Shirt. To begin with, it puts the Denim Shirt on a pedestal by calling it a “classic piece you must own”, adding however, that despite its versatility, the debate about what to wear with it, makes it not worn as much. So, it suggests 21 “bottoms” to pair it with.

The Denim Shirt on Myntra

Myntra brings the Denim Shirt from Forever 21 (solid casual shirt), ONLY (printed, navy blue, faded, washed, round neck, even polka dot), and Vera Moda (regular fit and washed casual). So, one can sport the best of not just American but even European fashion right here in India. Interestingly, Forever 21 was among the first to offer a distressed blue Denim Shirt as well as long Denim Shirt.

Source :http://www.artipot.com/articles/2088751/the-blue-denim-shirt-ways-to-wear-the-look.htm