Why Gigi Hadid is inspiring Tommy Hilfiger’s collections

Gigi Hadid was spotted early this year at the London Fashion Week, promoting the TOMMY X GIGI Spring ’17 collection. It was the second time that the supermodel was promoting the eclectic American fashion designer’s clothes, which has her creative inputs as well.

So, how did the two iconic personalities collaborate?

It was in January 2016 that Tommy Hilfiger announced Gigi Hadid’s name as the brand ambassador for his Women’s Wear for the Fall Collection of 2016, as part of the brand’s plan to build on a new vision and plan a strategic expansion of its global Women’s business.

Gigi, too, was thrilled with the association. “I never thought I would be asked to design a capsule collection, so it still feels like a dream that Tommy approached me to collaborate,” she said. “His company is one that I genuinely love and have been a fan of for my entire life… I have always looked up to his brand, campaigns and design style.”

On the TOMMY X GIGI collection, she says, “Our collection celebrates the iconic Tommy lifestyle and mixes a bit of everything. There are styles that are really hippie-chic, styles that are sporty streetwear, and styles that are tomboy but girly. Everyone’s going to love a different part of it.”

The first collection featured women’s sportswear, footwear and accessories, including watches and sunglasses, as well as a new fragrance, reflective of Hadid’s unique take on modern style, fused with Hilfiger’s signature “classic American cool” heritage.

Tommy himself had this to say about his business association with Gigi: “She is truly the definition of today’s ‘Tommy Girl’ – her magnetic personality is bright and always optimistic, her style confident, effortless and cool.”

Gigi Hadid, who has appeared on the covers of Vogue, W, Harper’s Bazaar, Elle, TeenVogue, Numéro, Schön!, and CR Fashion Book, amongst others, joins a list of influential women who have partnered with the Tommy Hilfiger brand. These included Beyoncé, Kate Hudson, Charlotte Gainsbourg, Naomi Campbell, Naomi Watts and Alexa Chung.

TOMMY X GIGI collection

At the time, Myntra fans were thrilled to discover that they could get their hands on the TOMMY X GIGI Collection on Myntra as soon as it was unveiled on the ramp in LA! What’s more, one can still get the unique TOMMY X GIGI style on Myntra.

What sets Gigi apart from other models on the runway of the past decade is her non-size zero shape. That, combined with the comfortable looks has won her a huge following. Her managers have not failed to notice how to capitalize on her 34.3 million followers on Instagram, since today’s world is ruled by the social media. So, what happened next was Gigi’s transformation from a supermodel to one that ruled the social media too. It was a win-win situation for all the brands she endorsed as she could easily promote them on those channels.

Hilfiger recalls, “When she hit the runway, the fans went crazy, they wanted to buy everything she was wearing, and we talked at length about how we could use Gigi as more than a model. I think a designer has never partnered with a model before and allowed the model to have a serious hand in designing the collection.” Yes, indeed, it was a first and disruptive, at that.

The TOMMY X GIGI capsule collection got sold at tremendous speed, online as well as offline. That success was replicated in a second collection, which boasted denims, bomber jackets, dresses, skirts, crop-tops and T-shirts.

source: https://uberant.com/article/269235-how-tommy-hilfiger-teamed-up-with-gigi-hadid/

Being Beautiful Is All About Being Bold

Bold advertisements are coming out every other day. They reflect the changing times we live in and also pay a tribute to the bold women of today, who are charting their own courses in every aspect of their lives. These women, in turn, inspire other women to take courageous steps and stand up for themselves.

It all started with the path-breaking ads for Anouk, Myntra’s fashionably ethnic brand. The ads were about a single mother trying to protect her privacy after moving to a new neighbourhood, a lady by herself in a bar trying to ignore the attentions of a stranger, a lesbian couple getting ready to “meeting the parents”, and a pregnant employee breaking free of prejudices at work.

Myntra’s campaign for Anouk was called ‘Bold is Beautiful’ while the individual ads had names like, ‘The Whispers’, ‘The Visit’ and ‘The Wait’. The campaign had a message for women of all ages.

The ads also grabbed the eyeballs of the social media, definitely a space to cater to today. It started many conversations and changed many mindsets, for sure.

The concept for the ads on homosexuality, single-parenting and the joy of staying single were created by by Ogilvy & Mather and produced by Hectic Content.

On the campaign, Manish Aggarwal, Vice President, Marketing, Myntra Fashion Brands, has this to say: “The brand is all about celebrating women, their beauty, their existence, their grace and their freedom. We wanted to give Anouk a sharp, defined identity, in a crowded category, by describing it as an ethnic wear that is bold, vibrant and stylish – even edgy – at times.”

The ads are edgy, because opinions and mindsets are no longer about something being right and something being wrong. There are no more clichés about women empowerment which anyway make little sense. Now, it’s about real freedom to make real choices in life despite societal pressure. The ads persuade people to come out of hiding and live their life as they deem fit.

Clearly, fashion brands have come of age. They are trying to form a deep connection with their customers, and it’s no longer about simply offering them clothes to wear but creating brands that define their inclinations and attitudes as well. The ads were aimed at intelligent and independent women.

In the footsteps of the Anouk ads has come the Benetton commercial, with its #UnitedByHalf series of ads. The ads gave a witty twist to the “for better or for worse” vow taken at weddings, with women striving for equal pay as well as true equality in all other aspects of life as well.

Zivame’s #FitForAll ad was an ode to women of different sizes, thereby completely demolishing the existing myth of the size-zero shape.

More recently, on the occasion of Valentine’s Day 2017, the leading online fashion portal allowed couples, including a gay couple, to expressing their love for each other. That was really a bold and path-breaking move. Myntra’s message was clear: its clothes are for the contemporary modern, bold and beautiful woman or man.

Source : http://www.sooperarticles.com/shopping-articles/fashion-articles/bold-beautiful-ads-reflection-our-times-1582462.html