Roadster, Myntra’s outdoor lifestyle brand, has always been much sought after by adventure lovers. So, it came as no surprise when it was chosen as the official fashion partner for no less than the Hollywood movie franchise, Fast & Furious 8, on the eve of the release of the movie in India.
Just in time for the release in India of the eighth instalment of NBC Universal’s top movie, starring Vin Diesel, Dwayne “The Rock” Johnson and Jason Statham, the movie’s indelible imprint is now visible in Roadster apparel. The movie has been running in theatres since April 12, 2017.
In an exclusive partnership, a ‘Fast & Furious 8 collection by Roadster’ has been created for fans of both the movie as well as the clothing brand from Myntra. It comprises 120 designs in graphic tees, tops, shirts and denims. Reflecting the presence of an increasing number of women in adventure sports in present times, the collection has an exciting clothing range for women too.
Surely, wearing a T-shirt reflecting dramatic visuals of muscle cars or unforgettable quotes from the movie franchise, is what a fan’s world is all about. The Fast & Furious 8 Roadster denim collection has distinctive accordion panels on the knees which allow for enhanced stretch and make for greater riding comfort.
The special edition collection is priced from Rs.799 onwards.
The Fast & Furious 8 collection by Roadster is available on the Myntra website and at the Roadster brand store in Bengaluru only. The store had recently opened to rave reviews, allowing customers to use the latest technology to have a shopping experience like never before, with features like Touch-interface, ‘Scan & Go’ purchase mechanism, no shopping bags, no checkout counters and no billing queues.
As part of a related contest, Roadster offered its customers unique promotions and a chance to win free tickets to the action flick.
Speaking on the association, Manohar Kamath, Head, Myntra Fashion Brands, said, “We are delighted to bring the Fast & Furious brand of speed and action to the world of fashion. The agreement between NBC Universal’s Fast & Furious franchise and Roadster brings together two brands that are synonymous with passion for the road. Roadster has always had an aptitude for speed and a fearless attitude. This ties in perfectly with the Fast & Furious franchise. We are confident that the exclusive collection will be a success and we look forward to extend the range to accessories and footwear in the future.”
Bhavik Vora, Founder & CEO, Black White Orange Brands Pvt. Ltd, the licensing agency that represents NBCUniversal in India & South Asia, said, “Fast and Furious is not just a movie, it’s also a culture. It represents passion for living on the edge. We’ve found a perfect partner in Roadster to give form to this thought. Their aesthetically appealing and aspirational range will ensure that fans in India can literally flaunt this brand on-their-sleeve.”
Black White Orange is known for having signed famous brands like Baahubali, HBO’s Game of Thrones, Paramount Pictures, Sesame Street, Brand YouWeCan, PSG Football Club, Assassins Creed, British Motor Heritage & US-based design house bCreative.
Myntra, India’s leading platform for fashion brands, has partnered with leading franchises and brands in the past as well. Brands such as Nike, Adidas, Puma, Levis, Wrangler, Arrow, Jealous 21, Diesel, CAT, Harley Davidson, Ferrari, Timberland, US Polo, FabIndia, Biba and more are just part of 2000-odd fashion and lifestyle brands you can find onboard Myntra.
What’s more, Myntra delivers to more than 19,000 pincodes across the country, offering customers options like Cash-on-Delivery and 30-day Exchange/Return policy.